AFRGA1 A014

Congratulations to the winners of the

100 Wom

en of Influence Awards.V

isit rub

ycon

ne

ctio

n.co

m.a

u to

find

ou

t mo

re.

AFR

Th

ursday29

September

2016T

heA

ustralianFinancialR

eview|w

ww

.afr.com14

News

AFR

Th

ursday29

September

2016w

ww

.afr.com|T

heA

ustralianFinancialR

eview15

News

The

game

changersLeadership

Fromthe

minesto

thesw

imm

ingpool,from

thestage

tothe

boardroom

,Australia’snextgeneration

ofinfluencersare

changingthe

world,w

ritesClaire

Stewart.

Clockwise

fromtop

left:LisaW

ilkinson,Monica

Meldrum

with

husbandJam

esand

daughterChloe,EileenKram

er,Ellie

Cole,BethShaw

andM

elissaA

bu-Gazaleh.

SOU

RCE: WESTPAC, FIN

AN

CIAL REVIEW

Category & nam

eR

oleO

rganisationCategory &

name

Role

Organisation

Innovation (sponsored by AG

SM @

UN

SW Business School)

Arts, culture, sport

Local and regional

Social enterprise and not-for-profit

Public policy

Young leader (sponsored by Dentsu A

egis Netw

ork)

Fiona Cameron

Ellie ColeCatherine D

eVryeM

oya Dodd

Jane Flemm

ingEileen Kram

erLisa W

ilkinsonM

alinda Wink

Global (sponsored by U

nited Airlines)

Julie BernhardtPatricia D

avidsonM

egan Davis

Mina G

uliJocelynne ScuttN

atasha Stott Despoja

Vanessa Zimm

erman

Division head - stroke

Dean and Professor

Professor of lawCEO

& founder, athlete

Barrister & hum

an rights lawyer

Aust am

bassador for wom

en and girlsG

roup human rights advisor

Florey Institute of Neuroscience

Johns Hopkins School of N

ursing, USA

UN

SW A

ustraliaThirstInner Tem

ple, London UK

Departm

ent of Foreign Affairs and Trade

Rio Tinto

Diversity (sponsored by Chartered A

ccountants Australia and N

ew Zealand)

Jenine BeekhuyzenJulie Cogin

Pippa Dow

nesM

aria Katsonis

Lynn Kraus

Kristy Masella

Kerryn PhelpsChristine ReghenzaniElizabeth ShawPallavi SinhaPearl Tan

FounderD

irector and deputy dean

Cornerstone mem

berD

irector, family violence and

service delivery reformO

ceania middle m

arket leader and Sydney office m

anaging partnerCEOM

edical founder & director

Comm

anderPresidentPrincipal, lecturerCo-chair

Tech Girls M

ovement

Australian G

raduate School of Mgm

t at U

NSW

Business SchoolThe Pinnacle FoundationD

epartment of Prem

ier and Cabinet (Vic)

EYAboriginal Em

ployment Strategy

Sydney Integrative Medicine

Royal Australian N

avy ReserveU

N W

omen A

ustraliaLaw

yers with Solutions, College of Law

Equity Diversity Com

mittee

Business enterpriseCherie BarberM

elissa Browne

Sue CarrKay G

anleyA

lison Green

Connie Mckeage

Monica M

eldrumG

abby Montagnese

Cyndi O'M

earaG

ina RinehartCyan Ta'eedD

iane Westaw

ay

CEOCEOPrincipal director CEOCEO

& co-founder

Group CEO

CEO &

co-founderD

irectorFounderExecutive chairExecutive director and co-founderCEO

& founder

Renovating for ProfitA

&TA

, The Money Barre &

Thinkers.inqCarr D

esign Group

CHA

RLTON

BROW

NPantera PressO

neVue W

hole KidsN

ew A

ge CaravansChanging H

abits H

ancock Group of Com

paniesEnvatoW

ild Wom

en On Top

COO

Paralympian &

Motivational Speaker

CEOPartnerD

irectorA

mbassador

Today Show co-host/editor-at-large

Executive director

Board/m

anagement (sponsored by Trivett Bespoke)

Christine CorbettJoanne FarrellKatja ForbesSusan G

ordonCindy H

ookM

ing LongLeone Lorrim

erSarah M

orton-Ramw

ell

Philippa PattisonClare PayneJanice ReidSadhana Sm

ilesFiona Trafford-W

alkerD

eanne Weir

Chief customer officer

Group Exec H

SE and MD

Australia

Managing director

Board presidentCEOM

ember Finance &

Audit Com

mittee

CEOPartner, G

lobal Head of Pro Bono

and Corporate ResponsibilityD

eputy Vice-Chancellor (Education)D

irectorChairCEOD

irector of consultingM

D, content aggregation and w

holesale

Australia Post

Rio Tintosyfte W

A PCYC Inc.

Deloitte A

ustraliaU

niversity of Sydneydw

p sutersA

shurst

University of Sydney

The Banking and Finance Oath

Pacific Friends of the Global Fund

Harcourts Victoria

Frontier Advisors

Foxtel

Screen Australia

Australian Paralym

pic Comm

ittee CD

V Managem

entG

ilbert + TobinLive Life G

et Active

Arts H

ealth InstituteN

ine Netw

ork/ Huffington Post A

ustraliaG

ood Pitch Australia

Eileen BaldryCatherine BallEm

ily BanksBronw

yn EvansM

isty JenkinsRebecca JohnsonJennifer M

acDiarm

idLaura M

cKenzieCarolyn M

eeCharlotte PetrisSue Sam

uelssonN

atalka Suchowerska

Professor of criminology and academ

ic chairCEO

& founder

Head, epidem

iology for policy and practiceCEOLaboratory headD

irector, Aust M

useum Research Institute

Joint CEO &

directorCEO

& director

Founder & director

CEO &

founder D

irectorLeader, M

edical Physics Research Div

UN

SWRem

ote Research RangesThe A

ustralian National U

niverstityStandards A

ustraliaW

alter and Eliza Hall Institute

Australian M

useumEnG

eneICScale Investorscm

ee4 ProductionsTim

elioi-Vet (A

ustralia)Chris O

'Brien Lifehouse

Leith BoullyCheryl Edw

ardesTracey H

ayesSonia Loudon

Mave Richardson

Pieta Thornton

Susan West

Chairman

Chairman

CEOCo-founder, leading teacher

RetiredPresident

Associate professor

SunWater

Vimy Resources

NT Cattlem

en's Association

Boundless Foundation, Mill Park

Secondary CollegeVolunteer com

munity w

orkerVictim

s and Witnesses of Crim

e Court SupportA

ustralian National U

niversity

Karen ChesterM

ary CrooksN

adine EzardJane H

all

Lucy Haslam

Dorothy H

oddinottJenny M

cGregor

Clover Moore

Jerril RechterCatherine ScarthG

illian Triggs

Deputy chair

Executive directorClinical director, A

lcohol and Drug Service

Director of Strategy

Executive director & co-founder

PrincipalG

roup CEOLord M

ayorCEOCEOPresident

Productivity Comm

issionVictorian W

omen's Trust

St Vincent's Hospital, Sydney

Centre for Health Econom

ics Research and Evaluation, U

TSU

nited in Compassion

Holroyd H

igh School, Greystanes

Asialink

City of Sydney VicH

ealthA

MES A

ustraliaA

ustralian Hum

an Rights Comm

ission

Fiona Arm

strongLibby D

aviesJanelle G

ouldingKelly M

cJannettKristy M

cKellar

Janine Middleton

Claire RobbsKate Sw

afferLyn Sw

inburneLucy Thom

as

Founder & executive director

CEOCEOCEOFam

ily violence and social change consultant, advocate and survivor Co-chairCEOChair, CEO

& co-founder

FounderCEO

and co-founder

Climate and H

ealth Alliance

White Ribbon A

ustraliaCity W

est Housing

Food LadderKM

Consulting Services

Australian M

arriage Equality Life W

ithout BarriersD

ementia A

lliance InternationalBreast Cancer N

etwork A

ustraliaPRO

JECT ROCKIT

Melissa A

bu-Gazaleh

Marina Brizar

Caitlin FigueiredoKate Fitzsim

onsSylvia Freedm

anM

elanie Hill

Adriana M

ercadoLizzie M

oroney

CEO &

founderH

ead of Corporate and Private Client, D

irector of AM

B FoundationA

mbassador and U

N Task-Force m

ember

Director

Co-founderN

urse and midw

ifeTeam

leader, claims assistance provider

CEO &

founder

Top Blokes FoundationPlayfair Visa &

Migration Services

Global Resolutions and U

nited Nations

Nicole Fitzsim

ons FoundationEndoA

ctive Australia &

NZ

St Vincent's Private Hospital, M

elbournePlayfair Visa &

Migration Services

The Mto W

am Bu Project

Th

eseaw

ardsun

coverth

oseextraordin

aryw

omen

wh

osetireless

comm

itmen

ttocreatin

gch

ange

would

have

otherw

iserem

ained

unrecogn

ised.W

estpac’sA

inslievan

Onselen

Achance

tripto

helpthe

Australian

govern-m

entdeliver

foodaid

toim

poverishedcom

-m

unitiesin

Indonesialeft

anindelible

mark

onM

onicaM

eldrum.

Som

uchso,

shereturned

home

andstarted

notacharity,but

abusiness.T

hecom

pany,Whole

Kids,m

anufacturesand

suppliesorganic,

hypo-allergenic,additive-free

snacksfor

children,andis

Ms

Meldrum

’sattem

ptto

rectifysom

eof

thew

rongsshe

seesperpetrated

byBig

Food,and

generaterevenue

tofund

healthand

educationprogram

sforchildrennationally.

Inrecognition

ofherw

ork,Meldrum

hasbeen

named

inthis

year’sT

heA

ustralianFinancial

Review

/Westpac

100W

omen

ofInfluence

Aw

ards,announcedon

Thursday.

Now

init’s

fifthyear,

theaw

ardshave

garneredinterest

froman

increasinglybroad

cross-sectorof

entrants,som

ehigh

profile,suchas

televisionpersonality

LisaW

ilkinson,mining

magnate

Gina

Rinehart

andthree-tim

eParalym

picsw

imm

erEllie

Cole,andotherslessw

ellknown

butequallyinfluential,such

asDem

entiaA

llianceInter-

nationalfounder,Kate

Swaffer.

Westpac

directorof

wom

en’sm

arkets,diversity

andinclusion,

andjudging

co-chair,A

inslievan

Onselen,said

findingthe

hiddentalent

asw

ellas

them

orevisible

leadersiswhatdifferentiatesthe

awards.

‘‘Wom

endeserve

tobe

recognisedas

intelligent,capable

andequal

andthese

awards

notonly

highlightthe

incrediblebreadth

oftalentedA

ustralianw

omen,they

uncoverthoseextraordinary

wom

enw

hosetireless

comm

itment

tocreating

changew

ouldhave

otherwise

remained

unrecog-nised.’’

It’sa

sentiment

UN

Wom

enA

ustraliapresidentand

oneofthis

year’s100

Wom

enof

Influencefrom

Western

Australia,Beth

Shaw,echoes.

Shesaid

them

osthearteningchange

nowis

thew

illingnessofm

orepeople

torecog-

nisethatinfluence

comesin

differentforms,

anddoesn’tnecessarily

relyon

formalposi-

tionsofauthorityto

bew

ielded.‘‘It’s

aboutrecognising

thatpeople

havedifferentcareer

pathsand

experiences,andthatexperiencesw

ehave

discountedfornot

embodying

what

istraditionally

seenas

leadership,isactually

justadifferentw

ayof

bringingpeople

along,andno

lessvalid,’’Ms

Shawsaid.

Dancer

andchoreographer

EileenK

ramer

embodies

thatidea.At102

yearsof

age,sheis

stillperforming,and

asam

bas-sador

forthe

Arts

Health

Instituteuses

herow

ncrow

d-fundingprojects

tohelp

fundand

trainartiststo

work

inaged

care.A

wardsjudge

PaulRobertson

saidhe

was

overwhelm

edby

theenergy

ofthew

omen.

‘‘Often

peopletend

toconcentrate

onthe

negativeand

allthe

problems

we

arefacing,yethere

isa

bunchofw

omen

who

areextrem

elyoptim

isticand

throwing

themselves

intoa

massive

amountofw

ork

toreally

make

adifference,’’he

said.‘‘It’svery

encouragingand

veryrefreshing.W

eall

needa

gooddose

ofoptim

ismin

thecountry

andhere

arethe

wom

enw

hoare

goingto

doit.’’

MrR

obertson,who

ischairofSocialVen-

turesandStV

incent’sHealth

Australia,said

ithasbecom

eapparentthatinfluence

isno

longerconstrained

bythe

boundariesof

aparticular

sectorbut

isincreasingly

beingexercised

acrossa

varietyofplatform

s,beit

economic,politicalorsocial.

‘‘It’sdefinitelythe

changingface

ofleader-

shipand

willhave

ahuge

impacton

Austra-

lia,’’hesaid.

As

with

Ms

Meldrum

,Alison

Green,w

hofounded

PanteraPress

when

shew

as22,

exemplifies

thetrend

towards

cross-pollination

between

businessandsocialgood.

Ms

Green

saidrather

thanstarta

charityto

helplift

literacyrates,

sherealised

them

oreeffective

way

was

tostarta

company

thatcouldfund

thechanges

shew

antedto

make

insociety.

‘‘The

literacypiece

hadalw

ayscom

einto

itbecauseas

thecore

partofthebusiness

I

thoughtitwas

reallyim

portanttobe

invest-ing

inthat

nextgeneration

ofA

ustralians,w

ritersandreaders.

‘‘Sothe

businessw

asabout

findingnew

authors,butthenatthe

time

we

hadstarted

ourG

oodBooks

Doing

Good

Things

pro-gram

,investinga

percentageofthe

revenueinto

fixingthe

literacygap.’’

Ms

Green

saidit’s

acom

mon

theme

among

theyoungergeneration

tostartbusi-

nessesthat

havean

ingrainedsocial

pur-pose

fromthe

outset.It’sw

hatMs

Meldrum

calls‘‘profitswith

purpose’’anidea

awarded

byglobalaccreditation

asa

B-Corporation,w

hichW

holeK

idshas.ForM

elissaA

bu-Gazaleh,the

nextstepin

creatingsocialchange

isre-engaging

men,

andyoung

men

inparticular.

Ms

Abu-

Gazaleh,

whose

organisationT

opBlokes

Foundationw

orksw

ithabout

1400young

men

eachyear,said

peopleused

tolaugh

atthe

ideaofa

girlhelpingm

en.‘‘’You’re

agirl,you

shouldbe

doingthings

with

girls’,theysaid.‘‘I

thoughtyes

that’strue

butthere’ssomething

elseto

ittoo.‘‘It’s

rootcauseanalysis.W

hatisthe

root

causeofdiscrim

ination?It’s

theem

beddedview

softhosein

power,w

hichistypically

inm

ostcasesstillmen

insom

ecountries.’’

Ifyou

want

tochange

men’s

behaviour,M

sA

bu-Gazaleh

said,thereneeds

tobe

anongoing

conversation,particularly

toensure

youngm

encan

engagew

iththe

broadersocial

culture,and

tochange

theem

beddednarrative.

‘‘Itcan’tbea

one-offconversation.Ifyouw

anttochange

culture,it’snotaboutbeing

theloudestvoice,it’s

aboutbeingthe

most

consistentvoice.’’

AFR

Th

ursday29

September

2016w

ww

.afr.com|T

heA

ustralianFinancialR

eview15

News

SOU

RCE: WESTPAC, FIN

AN

CIAL REVIEW

Category & nam

eR

oleO

rganisationCategory &

name

Role

Organisation

Innovation (sponsored by AG

SM @

UN

SW Business School)

Arts, culture, sport

Local and regional

Social enterprise and not-for-profit

Public policy

Young leader (sponsored by Dentsu A

egis Netw

ork)

Fiona Cameron

Ellie ColeCatherine D

eVryeM

oya Dodd

Jane Flemm

ingEileen Kram

erLisa W

ilkinsonM

alinda Wink

Global (sponsored by U

nited Airlines)

Julie BernhardtPatricia D

avidsonM

egan Davis

Mina G

uliJocelynne ScuttN

atasha Stott Despoja

Vanessa Zimm

erman

Division head - stroke

Dean and Professor

Professor of lawCEO

& founder, athlete

Barrister & hum

an rights lawyer

Aust am

bassador for wom

en and girlsG

roup human rights advisor

Florey Institute of Neuroscience

Johns Hopkins School of N

ursing, USA

UN

SW A

ustraliaThirstInner Tem

ple, London UK

Departm

ent of Foreign Affairs and Trade

Rio Tinto

Diversity (sponsored by Chartered A

ccountants Australia and N

ew Zealand)

Jenine BeekhuyzenJulie Cogin

Pippa Dow

nesM

aria Katsonis

Lynn Kraus

Kristy Masella

Kerryn PhelpsChristine ReghenzaniElizabeth ShawPallavi SinhaPearl Tan

FounderD

irector and deputy dean

Cornerstone mem

berD

irector, family violence and

service delivery reformO

ceania middle m

arket leader and Sydney office m

anaging partnerCEOM

edical founder & director

Comm

anderPresidentPrincipal, lecturerCo-chair

Tech Girls M

ovement

Australian G

raduate School of Mgm

t at U

NSW

Business SchoolThe Pinnacle FoundationD

epartment of Prem

ier and Cabinet (Vic)

EYAboriginal Em

ployment Strategy

Sydney Integrative Medicine

Royal Australian N

avy ReserveU

N W

omen A

ustraliaLaw

yers with Solutions, College of Law

Equity Diversity Com

mittee

Business enterpriseCherie BarberM

elissa Browne

Sue CarrKay G

anleyA

lison Green

Connie Mckeage

Monica M

eldrumG

abby Montagnese

Cyndi O'M

earaG

ina RinehartCyan Ta'eedD

iane Westaw

ay

CEOCEOPrincipal director CEOCEO

& co-founder

Group CEO

CEO &

co-founderD

irectorFounderExecutive chairExecutive director and co-founderCEO

& founder

Renovating for ProfitA

&TA

, The Money Barre &

Thinkers.inqCarr D

esign Group

CHA

RLTON

BROW

NPantera PressO

neVue W

hole KidsN

ew A

ge CaravansChanging H

abits H

ancock Group of Com

paniesEnvatoW

ild Wom

en On Top

COO

Paralympian &

Motivational Speaker

CEOPartnerD

irectorA

mbassador

Today Show co-host/editor-at-large

Executive director

Board/m

anagement (sponsored by Trivett Bespoke)

Christine CorbettJoanne FarrellKatja ForbesSusan G

ordonCindy H

ookM

ing LongLeone Lorrim

erSarah M

orton-Ramw

ell

Philippa PattisonClare PayneJanice ReidSadhana Sm

ilesFiona Trafford-W

alkerD

eanne Weir

Chief customer officer

Group Exec H

SE and MD

Australia

Managing director

Board presidentCEOM

ember Finance &

Audit Com

mittee

CEOPartner, G

lobal Head of Pro Bono

and Corporate ResponsibilityD

eputy Vice-Chancellor (Education)D

irectorChairCEOD

irector of consultingM

D, content aggregation and w

holesale

Australia Post

Rio Tintosyfte W

A PCYC Inc.

Deloitte A

ustraliaU

niversity of Sydneydw

p sutersA

shurst

University of Sydney

The Banking and Finance Oath

Pacific Friends of the Global Fund

Harcourts Victoria

Frontier Advisors

Foxtel

Screen Australia

Australian Paralym

pic Comm

ittee CD

V Managem

entG

ilbert + TobinLive Life G

et Active

Arts H

ealth InstituteN

ine Netw

ork/ Huffington Post A

ustraliaG

ood Pitch Australia

Eileen BaldryCatherine BallEm

ily BanksBronw

yn EvansM

isty JenkinsRebecca JohnsonJennifer M

acDiarm

idLaura M

cKenzieCarolyn M

eeCharlotte PetrisSue Sam

uelssonN

atalka Suchowerska

Professor of criminology and academ

ic chairCEO

& founder

Head, epidem

iology for policy and practiceCEOLaboratory headD

irector, Aust M

useum Research Institute

Joint CEO &

directorCEO

& director

Founder & director

CEO &

founder D

irectorLeader, M

edical Physics Research Div

UN

SWRem

ote Research RangesThe A

ustralian National U

niverstityStandards A

ustraliaW

alter and Eliza Hall Institute

Australian M

useumEnG

eneICScale Investorscm

ee4 ProductionsTim

elioi-Vet (A

ustralia)Chris O

'Brien Lifehouse

Leith BoullyCheryl Edw

ardesTracey H

ayesSonia Loudon

Mave Richardson

Pieta Thornton

Susan West

Chairman

Chairman

CEOCo-founder, leading teacher

RetiredPresident

Associate professor

SunWater

Vimy Resources

NT Cattlem

en's Association

Boundless Foundation, Mill Park

Secondary CollegeVolunteer com

munity w

orkerVictim

s and Witnesses of Crim

e Court SupportA

ustralian National U

niversity

Karen ChesterM

ary CrooksN

adine EzardJane H

all

Lucy Haslam

Dorothy H

oddinottJenny M

cGregor

Clover Moore

Jerril RechterCatherine ScarthG

illian Triggs

Deputy chair

Executive directorClinical director, A

lcohol and Drug Service

Director of Strategy

Executive director & co-founder

PrincipalG

roup CEOLord M

ayorCEOCEOPresident

Productivity Comm

issionVictorian W

omen's Trust

St Vincent's Hospital, Sydney

Centre for Health Econom

ics Research and Evaluation, U

TSU

nited in Compassion

Holroyd H

igh School, Greystanes

Asialink

City of Sydney VicH

ealthA

MES A

ustraliaA

ustralian Hum

an Rights Comm

ission

Fiona Arm

strongLibby D

aviesJanelle G

ouldingKelly M

cJannettKristy M

cKellar

Janine Middleton

Claire RobbsKate Sw

afferLyn Sw

inburneLucy Thom

as

Founder & executive director

CEOCEOCEOFam

ily violence and social change consultant, advocate and survivor Co-chairCEOChair, CEO

& co-founder

FounderCEO

and co-founder

Climate and H

ealth Alliance

White Ribbon A

ustraliaCity W

est Housing

Food LadderKM

Consulting Services

Australian M

arriage Equality Life W

ithout BarriersD

ementia A

lliance InternationalBreast Cancer N

etwork A

ustraliaPRO

JECT ROCKIT

Melissa A

bu-Gazaleh

Marina Brizar

Caitlin FigueiredoKate Fitzsim

onsSylvia Freedm

anM

elanie Hill

Adriana M

ercadoLizzie M

oroney

CEO &

founderH

ead of Corporate and Private Client, D

irector of AM

B FoundationA

mbassador and U

N Task-Force m

ember

Director

Co-founderN

urse and midw

ifeTeam

leader, claims assistance provider

CEO &

founder

Top Blokes FoundationPlayfair Visa &

Migration Services

Global Resolutions and U

nited Nations

Nicole Fitzsim

ons FoundationEndoA

ctive Australia &

NZ

St Vincent's Private Hospital, M

elbournePlayfair Visa &

Migration Services

The Mto W

am Bu Project

Th

eseaw

ardsun

coverth

oseextraordin

aryw

omen

wh

osetireless

comm

itmen

ttocreatin

gch

ange

would

have

otherw

iserem

ained

unrecogn

ised.W

estpac’sA

inslievan

Onselen

thoughtitwas

reallyim

portanttobe

invest-ing

inthat

nextgeneration

ofA

ustralians,w

ritersandreaders.

‘‘Sothe

businessw

asabout

findingnew

authors,butthenatthe

time

we

hadstarted

ourG

oodBooks

Doing

Good

Things

pro-gram

,investinga

percentageofthe

revenueinto

fixingthe

literacygap.’’

Ms

Green

saidit’s

acom

mon

theme

among

theyoungergeneration

tostartbusi-

nessesthat

havean

ingrainedsocial

pur-pose

fromthe

outset.It’sw

hatMs

Meldrum

calls‘‘profitswith

purpose’’anidea

awarded

byglobalaccreditation

asa

B-Corporation,w

hichW

holeK

idshas.ForM

elissaA

bu-Gazaleh,the

nextstepin

creatingsocialchange

isre-engaging

men,

andyoung

men

inparticular.

Ms

Abu-

Gazaleh,

whose

organisationT

opBlokes

Foundationw

orksw

ithabout

1400young

men

eachyear,said

peopleused

tolaugh

atthe

ideaofa

girlhelpingm

en.‘‘’You’re

agirl,you

shouldbe

doingthings

with

girls’,theysaid.‘‘I

thoughtyes

that’strue

butthere’ssomething

elseto

ittoo.‘‘It’s

rootcauseanalysis.W

hatisthe

root

causeofdiscrim

ination?It’s

theem

beddedview

softhosein

power,w

hichistypically

inm

ostcasesstillmen

insom

ecountries.’’

Ifyou

want

tochange

men’s

behaviour,M

sA

bu-Gazaleh

said,thereneeds

tobe

anongoing

conversation,particularly

toensure

youngm

encan

engagew

iththe

broadersocial

culture,and

tochange

theem

beddednarrative.

‘‘Itcan’tbea

one-offconversation.Ifyouw

anttochange

culture,it’snotaboutbeing

theloudestvoice,it’s

aboutbeingthe

most

consistentvoice.’’