game changers
DESCRIPTION
Gaming isn't just for gamers any more... find out how gaming is revolutionizing your business and your world. You’ll learn how gaming trends are shaping everything from customer experiences to community building, leadership training to team collaboration, simplified interfaces to communicating complexities - and how gaming’s impact will accelerate in the next decade.TRANSCRIPT
GameChangers
Magnus Media Mark Magnusson
Presented Feb. 4th, 2010 @LOKBP Event #18
Friday, February 5, 2010
Stereotypical
GAMER!“Dude, I love living in my Mom’s basement, it’s dark and no one knows I haven’t showered in days!”
Who are “gamers”, now?
Friday, February 5, 2010
Online Social Landscape shift >100+ Social “Tribes” vie for customer’s daily attention
Friday, February 5, 2010
73% in Social Media 50% Maintain profile on social networking sites
Engage
Enable
Connect
Source: 2007, Human Factors International - User Experience inside and out - the strategy of persuasive design
Build Relationship
2009 users move from voyeurs to contributors
engage >
Friday, February 5, 2010
© photography by: Bichilio Raro
Innovation?shift >
Friday, February 5, 2010
© photography by: Michele Gerarduzzi
Innovation =the new constellation of existing ideas redefined
shift >
Friday, February 5, 2010
GamingInspires Ideas
Super Mario vest via HappySeamstress.com
Friday, February 5, 2010
+ New Archetypes
Mom, Dads, Seniors“I like Wii, this game understands me!”
Shift in how people experience games.
Decompression Zones
Friday, February 5, 2010
Game Changers
Haptic Interfaces
> Enablers
Friday, February 5, 2010
User Experiences
Demystify Complex Subject Matter
Didget glucose meter connects to Nintendo DS
More Inspired!
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Casual Gaming
Social TouchpointsClub Penguin
Habbo Hotel
MarfiaWars
Farmville
ARGs / MOGs
Friday, February 5, 2010
Mobile:
FoursquareLBS Mobile Game
Mobile users convert actions to social-capital
Tap into the natural/social competitive behaviour
Symbiotic relationships:Customers + Business
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What’s next
Augmented Reality
Adidas Game Pack AR
Friday, February 5, 2010
Thank YouNetvibes.com/markmagnusson
Continue the conversation via twitter:@MMagnus ( #lokbp18)
www.twitter.com/Mmagnus
Friday, February 5, 2010