GameChangers

Magnus Media Mark Magnusson

Presented Feb. 4th, 2010 @LOKBP Event #18

Friday, February 5, 2010

Stereotypical

GAMER!“Dude, I love living in my Mom’s basement, it’s dark and no one knows I haven’t showered in days!”

Who are “gamers”, now?

Friday, February 5, 2010

Online Social Landscape shift >100+ Social “Tribes” vie for customer’s daily attention

Friday, February 5, 2010

73% in Social Media 50% Maintain profile on social networking sites

Engage

Enable

Connect

Source: 2007, Human Factors International - User Experience inside and out - the strategy of persuasive design

Build Relationship

2009 users move from voyeurs to contributors

engage >

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© photography by: Bichilio Raro

Innovation?shift >

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© photography by: Michele Gerarduzzi

Innovation =the new constellation of existing ideas redefined

shift >

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GamingInspires Ideas

Super Mario vest via HappySeamstress.com

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+ New Archetypes

Mom, Dads, Seniors“I like Wii, this game understands me!”

Shift in how people experience games.

Decompression Zones

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Game Changers

Haptic Interfaces

> Enablers

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User Experiences

Demystify Complex Subject Matter

Didget glucose meter connects to Nintendo DS

More Inspired!

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Casual Gaming

Social TouchpointsClub Penguin

Habbo Hotel

MarfiaWars

Farmville

ARGs / MOGs

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Mobile:

FoursquareLBS Mobile Game

Mobile users convert actions to social-capital

Tap into the natural/social competitive behaviour

Symbiotic relationships:Customers + Business

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What’s next

Augmented Reality

Adidas Game Pack AR

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Thank YouNetvibes.com/markmagnusson

Continue the conversation via twitter:@MMagnus ( #lokbp18)

www.twitter.com/Mmagnus

Friday, February 5, 2010