changingtrends - ayurveda

8/6/2019 changingtrends - ayurveda

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Changing trends inAyurveda pharma industry


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Changing trend .............

Tradition to Trade-ition


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Introduction:

Today, Ayurveda is an officially recognized

system of medicine in India.

Globally, the World Health Organization

(WHO) recognizes it as Traditional Medicine(TRM).

It is estimated that the total market size of the

Indian Ayurveda market is Rs. 8000 crore and

it is growing substantially between 10-15percent, with the same growth rate targeted

for the next 10 years.


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Continued ............

Ayurveda products fall into two

categories

1)Branded.

2) Traditional.

Currently, more than 30,000 branded and

1,500 traditional products are available in

the market.


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At present, India manufactures Ayurvedic

drugs worth Rs 6,000 cr per year, of which

Rs 1,500 cr are exported.

60% of this is crude herbs to be

manufactured into products outside India

30% is finished product shipped abroad fordirect sales.

10% is partially prepared products to be

finished in foreign countries.

Real numbers:


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Industry overview:

Proportion of manufacturing units of different systems


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Industry overview:

There is a complex of large number of

manufacturing units using herbal material for

various purposes.

1)Pharmaceuticals

2)Cosmetics and food supplements.

3)Units is engaged in making extracts and

distilling oils foruse by other industries and

for exports.


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Herbal manufacturing units:


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There are total of 9,493 manufacturing units.

8,000 small scale units having an annual

turnover of less than one Crore.

Well known industries with annual turnover

of more than 50 Crores are Dabur, Zandu,

Himalaya,Baidyanath, Arya Vaidya Shala etc.

Though the number of manufacturing units

with higher turnover is less, still they are the

ones which consume about 35 % of the total

raw material used.

Herbal manufacturing units


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Nature of industry:

Ayurveda drug manufacturing units are

mostly family owned business.

The origin of most of these companies can

be traced back to a vaidyawho used to

prepare some formulations for dispensing

and the gradual acceptance of medicines ledto growth of such units.


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Manufacturing

Quality Control

Quality Assurance

Changed trends:


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Manufacturing :

1. GoodManufacturing Practices

1. Good Laboratory Practices

1. Good Agricultural Practices

(WHO/Feb 2004)


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Quality Control:

Lab

Personnel: To be headed by anindependent person.

Duties:To prepare specifications and testing methodsfor raw materials and finished products.

To sample, test, approve or reject RMs,semi-finished product and finished products.

To supervise and monitor the adequacy ofstorage conditions.


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a) Batch ManufacturingRecords (BMR)

a) Distribution Records (to facilitate recall)

a) Records ofMarket Complaints and

Adverse DrugReactions( Pharmacovigilence)

Records:


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Modernization of unit operations:

1)Preservation of raw materials

2)Extraction by CO2

3)Usage of polycompound aqueous extraction

4)Extraction through controlled pressure

5)Fermentation through seeding

6) Development of herbal minerals

through cultivation.


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7) Metal content removal before processing of raw

materials.

Pb,As, Hg,Cd etc are removed before processing

through leaching process.

8) Development of new products based on mixed

formulation to suppress toxicity of the active

ingredient.

9) Use of excipients, additives, preservatives, anti-

oxidants,coloring agents, flavoring agents, alternate

sweeteners permitted in the Indian

Pharmacopoeia/Prevention of Food Adulteration Act,

1954, Food product Order and Bureau of IndianStandard Act 1986.


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Continued......

> Packing is planned such a way that the no. oftablets will be the total required for the course of

treatment.

Sports Medicines

Neutraceuticals

Food supplements

Rejuvanatives

Cosmetics

Soft drinks

Nanotechnology


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Education:

Curriculum related to Ayurvedic Pharmaceutical

Sciences has been recently reinforced in Indian

pharmacy schools due to global acceptance ofAyurveda

The courses range from diploma to masters

level

MBA in Ayurveda pharma management


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Conclusion:

Ethical commerce practice is the need of the hour

in pharma industry.

Pharma industry plays vital role in success ofAyurveda,hence without compromising the

principles changes should be incorporated.

Pharma industries should involve Ayurveda

researcher for better output.

Change is inevitable but tradition is our identity.


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Thank you

Dr.C.M.JoshiMD(Ay),MBABangalore

Mail:[email protected]

Cell: +91-9916102202

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