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Changing trends inAyurveda pharma industry
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Changing trend .............
Tradition to Trade-ition
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Introduction:
Today, Ayurveda is an officially recognized
system of medicine in India.
Globally, the World Health Organization
(WHO) recognizes it as Traditional Medicine(TRM).
It is estimated that the total market size of the
Indian Ayurveda market is Rs. 8000 crore and
it is growing substantially between 10-15percent, with the same growth rate targeted
for the next 10 years.
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Continued ............
Ayurveda products fall into two
categories
1)Branded.
2) Traditional.
Currently, more than 30,000 branded and
1,500 traditional products are available in
the market.
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At present, India manufactures Ayurvedic
drugs worth Rs 6,000 cr per year, of which
Rs 1,500 cr are exported.
60% of this is crude herbs to be
manufactured into products outside India
30% is finished product shipped abroad fordirect sales.
10% is partially prepared products to be
finished in foreign countries.
Real numbers:
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Industry overview:
Proportion of manufacturing units of different systems
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Industry overview:
There is a complex of large number of
manufacturing units using herbal material for
various purposes.
1)Pharmaceuticals
2)Cosmetics and food supplements.
3)Units is engaged in making extracts and
distilling oils foruse by other industries and
for exports.
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Herbal manufacturing units:
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There are total of 9,493 manufacturing units.
8,000 small scale units having an annual
turnover of less than one Crore.
Well known industries with annual turnover
of more than 50 Crores are Dabur, Zandu,
Himalaya,Baidyanath, Arya Vaidya Shala etc.
Though the number of manufacturing units
with higher turnover is less, still they are the
ones which consume about 35 % of the total
raw material used.
Herbal manufacturing units
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Nature of industry:
Ayurveda drug manufacturing units are
mostly family owned business.
The origin of most of these companies can
be traced back to a vaidyawho used to
prepare some formulations for dispensing
and the gradual acceptance of medicines ledto growth of such units.
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Manufacturing
Quality Control
Quality Assurance
Changed trends:
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Manufacturing :
1. GoodManufacturing Practices
1. Good Laboratory Practices
1. Good Agricultural Practices
(WHO/Feb 2004)
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Quality Control:
Lab
Personnel: To be headed by anindependent person.
Duties:To prepare specifications and testing methodsfor raw materials and finished products.
To sample, test, approve or reject RMs,semi-finished product and finished products.
To supervise and monitor the adequacy ofstorage conditions.
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a) Batch ManufacturingRecords (BMR)
a) Distribution Records (to facilitate recall)
a) Records ofMarket Complaints and
Adverse DrugReactions( Pharmacovigilence)
Records:
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Modernization of unit operations:
1)Preservation of raw materials
2)Extraction by CO2
3)Usage of polycompound aqueous extraction
4)Extraction through controlled pressure
5)Fermentation through seeding
6) Development of herbal minerals
through cultivation.
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7) Metal content removal before processing of raw
materials.
Pb,As, Hg,Cd etc are removed before processing
through leaching process.
8) Development of new products based on mixed
formulation to suppress toxicity of the active
ingredient.
9) Use of excipients, additives, preservatives, anti-
oxidants,coloring agents, flavoring agents, alternate
sweeteners permitted in the Indian
Pharmacopoeia/Prevention of Food Adulteration Act,
1954, Food product Order and Bureau of IndianStandard Act 1986.
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Continued......
> Packing is planned such a way that the no. oftablets will be the total required for the course of
treatment.
Sports Medicines
Neutraceuticals
Food supplements
Rejuvanatives
Cosmetics
Soft drinks
Nanotechnology
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Education:
Curriculum related to Ayurvedic Pharmaceutical
Sciences has been recently reinforced in Indian
pharmacy schools due to global acceptance ofAyurveda
The courses range from diploma to masters
level
MBA in Ayurveda pharma management
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Conclusion:
Ethical commerce practice is the need of the hour
in pharma industry.
Pharma industry plays vital role in success ofAyurveda,hence without compromising the
principles changes should be incorporated.
Pharma industries should involve Ayurveda
researcher for better output.
Change is inevitable but tradition is our identity.
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Thank you
Dr.C.M.JoshiMD(Ay),MBABangalore
Mail:[email protected]
Cell: +91-9916102202