channel manager, la gestione capillare dei prezzi e delle disponibilità sulle olta
TRANSCRIPT
Laura Lo Mascolo
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Hotel sales: La sfida di oggi
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Il panorama distributivo
Revenue & Sales Strategies Management
Destination Management - Business Analysis
CRS, GDS
Switch
SE, OTA
Meta-search
OTA, brand.com
CRS/PMS
Central Data Repository
Rates and Inventory
Search and Booking
Aggregate Data and
Present
Le componenti della distribuzione
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Il giusto mix
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Riconoscere il giusto canale
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Merchant Model – Wholesaler
Opaque – Auction sites
Retail Travel Websites
Flash sales and hot deals
Travel inspiration and planning
General travel and airline sites
Directories and destination sites
Distinguere le OTA
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Il percorso di acquisto
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Il desiderio
Revenue & Sales Strategies Management
Destination Management - Business Analysis
L’ispirazione e l’informazione
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Pianifica
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Prenota
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Vive la sua esperienza
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Condivide la sua esperienza
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Gestire le informazioni
Tariffe Disponibilità
Tipologia di
camere Foto & Video
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Riconoscere il proprio target
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Business
Leisure
Riconoscere il proprio target
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Riconoscere il proprio target
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Young
Senior
Revenue & Sales Strategies Management
Destination Management - Business Analysis
Channel management
Grazie
Laura Lo Mascolo
www.facebook.com/interludehotelsresorts
@InterludeHotels
Revenue & Sales Strategies Management
Destination Management - Business Analysis