chapter 1 brm

8/8/2019 Chapter 1 BRM

1/25

Introduction to

Research & ResearchMethodology


2/25

Preamble

Why did you choose research

methodology ?

Understanding the concepts is

important

Study materials are often

incomplete & lack cohesivenessand integration


3/25

Synopsis

1. Introduction to Research &Research methodology

2. Selection and formulation of

research problem3. Research design and plan

4. Experimental designs

5. Sampling and sampling strategy orplan

6. Measurement and scalingtechniques

7. Data collection methods and


4/25


5/25


6/25


7/25

What is Research ?1. A voyage of discovery; A journey; An attitude; Anexperience; A

method of critical thinking; A careful critical enquiryin seeking

facts for principles

2. An art of scientific investigation

Scientific and systematic search for pertinentinformation on a specific

topic

Process of arriving at dependable solutions toproblems through the

planned and systematic collection, analysis andinterpretation of data

3. A systematized effort to gain new knowledge; Amovement from the

known to the unknown

Search for (new) knowledge/ facts through

objective, systematic and


8/25

Why research ?

1. To get a degree

2. To get respectability

3. To face a challenge

4. To solve a problem

5. To get intellectual joy

6. To serve society

by increasing standard of living

by showing right path to

society in case of Social and


9/25


10/25

Research Methodology

A science of studying howresearch is done scientifically

A way to systematically solve the

research problem by logicallyadopting various steps

Methodology helps to understandnot only the products of scientific

inquiry but the process itself Aims to describe and analyze

methods, throw light on theirlimitations and resources, clarify

their presuppositions and


11/25

Benefits of Research Methodology

1. Advancement of wealth of humanknowledge

2. Tools of the trade to carry out research;Provides tools to look

at things in life objectively3. Develops a critical and scientific attitude,

disciplined thinking or

a bent of mind to observe objectively

(scientific deduction &inductive thinking); Skills of research willpay-off in long term

particularly in the age of information (or toooften of

misinformation)


12/25


13/25


14/25

Scientific Method

The method of all logically trained minds

The pursuit of truth as determined bylogical considerations

Classifies facts, sees their mutualrelation through experimentation,observation, logical arguments fromaccepted postulates

Tenets of scientific faith

1. DETERMINISM: Events have causesthat events are determined

by other circumstances (i.e.. Causal linkscan eventually be

uncovered and understood)


15/25

Basic Postulates of Scientific

Method

1. Relies on empirical evidence(empiricism)

2. Utilizes relevant concepts3. Committed to only objective

considerations

4. Presupposes ethical neutrality

5. Results into probabilisticpredictions

6. Methodology is made known toall for critical scrutiny and testing

through replication7. Aims at formulatin most eneral


16/25

Qualities of Good Research

THE SCIENTIFIC METHODEMPLOYED ENSURES:

1. Purpose/ objectives clearlydefined in common concepts

2. Procedure enumerated to keepcontinuity

3. Carefully planned design leadingto objective results

4. Complete frankness; flawsreported and their effectestimated

5. Adequate analysis of data with


17/25

Qualities of Good

Research1. SYSTEMATIC - Reject the use of

guessing &

intuition, but does not rule outcreative thinking

2. CONTROLLED Variables areidentified &

controlled, wherever possible3. LOGICAL - Guided by rules oflogical reasoning &

logical process of induction &

deduction4. EMPIRICAL- Provides a basis for


18/25

Research Process

1. Selection & formulation ofResearch Problem

2. Literature survey

3. Development of workinghypotheses

4. Research design

5. Sampling strategy or sampledesign

6. Pilot (quick & dirty) study

7. Data collection

8. Processing & analysis of data


19/25


20/25


21/25


22/25


23/25


24/25


25/25

THANK YOU

chapter 1 brm

Documents