Chapter 21Chapter 21Normalcy & Good TimesNormalcy & Good Times

Section 2Section 2

A Growing EconomyA Growing Economy

The Rise of New IndustriesThe Rise of New Industries

Mass productionMass production – large scale product – large scale product manufacturing usually done by machinery, manufacturing usually done by machinery, increased the supply of goods and increased the supply of goods and decreased costs.decreased costs.

Greater productivity led to new industries.Greater productivity led to new industries.

The Assembly LineThe Assembly Line

The assembly line, The assembly line, used by Henry Ford, used by Henry Ford, greatly increased greatly increased manufacturing manufacturing efficiency by dividing efficiency by dividing up operations into up operations into simple tasks that simple tasks that unskilled workers unskilled workers could perform.could perform.

The Assembly LineThe Assembly Line

Ford’s product, the Ford’s product, the Model T (Tin Lizzie) Model T (Tin Lizzie) sold for $850 the 1sold for $850 the 1stst year but dropped to year but dropped to $490 after mass $490 after mass production.production.

Henry FordHenry Ford

The Social Impact of the The Social Impact of the AutomobileAutomobile

Henry Ford changed American life with his Henry Ford changed American life with his affordable automobiles.affordable automobiles.

Small businesses, garages, and gas Small businesses, garages, and gas stations opened.stations opened.

The petroleum industry expanded.The petroleum industry expanded.

The isolation of rural life ended.The isolation of rural life ended.

People could live farther away from work.People could live farther away from work.

The Consumer Goods IndustryThe Consumer Goods Industry

More disposable income made innovations More disposable income made innovations affordable.affordable.

From electric razors to frozen foods and From electric razors to frozen foods and appliances, Americans wanted an easier appliances, Americans wanted an easier life.life.

11stst Electric Razor Electric Razor

11stst Juicer Juicer

The Airline IndustryThe Airline Industry

By 1919 the Post Office had expanded By 1919 the Post Office had expanded airmail service across the continent with airmail service across the continent with the help of the railroad connections.the help of the railroad connections.

Charles LindberghCharles Lindbergh

1927 – took a 1927 – took a transatlantic solo flight, transatlantic solo flight, which gained support for which gained support for commercial flight.commercial flight.

1928 – 48 airlines 1928 – 48 airlines served 355 American served 355 American cities.cities.

Charles LindberghCharles Lindbergh

The Radio IndustryThe Radio Industry

1926 – National Broadcasting Company 1926 – National Broadcasting Company (NBC) established a permanent network of (NBC) established a permanent network of radio stations to distribute daily radio stations to distribute daily programming.programming.

1928 – Columbia Broadcasting System 1928 – Columbia Broadcasting System (CBS) competed with NBC.(CBS) competed with NBC.

The Consumer SocietyThe Consumer Society

Higher Wages and shorter workdays led to Higher Wages and shorter workdays led to an economic boom.an economic boom.

Attitudes toward debt changed, as they Attitudes toward debt changed, as they believed they could pay back what they believed they could pay back what they owed later.owed later.

Mass AdvertisingMass Advertising

Used to convince Americans that they Used to convince Americans that they needed new products.needed new products.

Ads linked products with qualities that Ads linked products with qualities that were popular to the modern era were popular to the modern era (convenience, leisure, success, fashion, (convenience, leisure, success, fashion, and style)and style)

Welfare CapitalismWelfare Capitalism

In the 1920s, employers promoted an In the 1920s, employers promoted an open shopopen shop, a workplace where , a workplace where employees were not required to join a employees were not required to join a union.union.

Welfare capitalismWelfare capitalism, where employees , where employees were able to purchase stock, participate in were able to purchase stock, participate in profit sharing, and receive benefits, made profit sharing, and receive benefits, made unions seem unnecessary.unions seem unnecessary.

The Farm Crisis ReturnsThe Farm Crisis Returns

American farmers did not share in the American farmers did not share in the prosperity in the 1920s.prosperity in the 1920s.

Prices dropped as technology increased.Prices dropped as technology increased.

Farmers prospered during the war, but Farmers prospered during the war, but after they had little money to buy new after they had little money to buy new technology.technology.

Pres. Coolidge twice vetoed a bill to aid Pres. Coolidge twice vetoed a bill to aid farmers, fearing it would make the situation farmers, fearing it would make the situation worse.worse.

End of Section 2End of Section 2

Next: Section 3Next: Section 3

The Policies of ProsperityThe Policies of Prosperity