Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 41anaging in a anaging in a !lobal !lobal En"iron#entEn"iron#entChapter Chapter44anage#ent $tephen P. %obbins ary Coultertenth editionCopyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 42&earning 'utco#es&earning 'utco#esFollow this Learning Outline as you read and study Follow this Learning Outline as you read and study this chapter.this chapter.4.1 Whats Your Global perspective?Define parochialism. Define parochialism.Contrast ethnocentric, polycentric, an !eocentricContrast ethnocentric, polycentric, an !eocentric attitues to"ars !lobal business. attitues to"ars !lobal business.4.# $nerstanin! %he !lobal &nvironmentDescribe the current status of the &$, '()%(,Describe the current status of the &$, '()%(, (*&(' an other +e!ional %rae (llo"ances. (*&(' an other +e!ional %rae (llo"ances.Discuss the role of the W%,. Discuss the role of the W%,.Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 4(&earning 'utco#es&earning 'utco#es4.- Doin! .usiness GloballyContrast multinational, multiomestic, !lobal,Contrast multinational, multiomestic, !lobal, transnational, an born !lobal or!ani/ations. transnational, an born !lobal or!ani/ations.Describe the ifferent "ays or!ani/ations can !oDescribe the ifferent "ays or!ani/ations can !o international. international.4.4 0ana!in! 1n ( Global &nvironment.&2plain ho" the !lobal le!al3political an economic&2plain ho" the !lobal le!al3political an economic environments affect mana!ers. environments affect mana!ers.Discuss 4ofstees five imensions for assessin!Discuss 4ofstees five imensions for assessin! cultures. cultures.Describe the challen!es of oin! business !lobally inDescribe the challen!es of oin! business !lobally in toays "orl. toays "orl.Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 44&earning 'utco#es&earning 'utco#es4.4 0ana!in! 1n ( Global &nvironment.&2plain ho" the !lobal le!al3political an economic&2plain ho" the !lobal le!al3political an economic environments affect mana!ers. environments affect mana!ers.Discuss 4ofstees five imensions for assessin!Discuss 4ofstees five imensions for assessin! cultures. cultures.Describe the challen!es of oin! business !lobally inDescribe the challen!es of oin! business !lobally in toays "orl. toays "orl.Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 4)*he !lobal ar+etplace*he !lobal ar+etplace,pportunities an Challen!es,pportunities an Challen!esCopin! "ith the une2pecte appearance of ne"Copin! "ith the une2pecte appearance of ne" competitors competitors(c5no"le!in! cultural, political, an economic(c5no"le!in! cultural, political, an economic ifferences ifferencesDealin! "ith increase uncertainty, fear, an "orry Dealin! "ith increase uncertainty, fear, an "orry(aptin! to chan!es in the !lobal environment (aptin! to chan!es in the !lobal environment(voiin! parochialism (voiin! parochialismCopyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 4,-hat.s /our !lobal -hat.s /our !lobal Perspecti"e0Perspecti"e06arochialism6arochialism1s vie"in! the "orl e2clusively throu!h ones o"n1s vie"in! the "orl e2clusively throu!h ones o"n eyes an perspectives. eyes an perspectives.1s not reco!ni/in! that others have ifferent "ays of1s not reco!ni/in! that others have ifferent "ays of livin! an "or5in!. livin! an "or5in!.1s a si!nificant problem for mana!ers "or5in! in a1s a si!nificant problem for mana!ers "or5in! in a !lobal business "orl. !lobal business "orl.1s fallin! into the trap of i!norin! others values an1s fallin! into the trap of i!norin! others values an customs an strictly applyin! an attitue of 7ours iscustoms an strictly applyin! an attitue of 7ours is better than theirs8 to forei!n cultures. better than theirs8 to forei!n cultures.Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 412dopting a !lobal Perspecti"e2dopting a !lobal Perspecti"e&thnocentric (ttitue&thnocentric (ttitue%he parochalistic belief that the best "or5 approaches%he parochalistic belief that the best "or5 approaches an practices are those of thean practices are those of the home home country. country.6olycentric (ttitue6olycentric (ttitue%he vie" that the mana!ers in the%he vie" that the mana!ers in the host host country 5no"country 5no" the best "or5 approaches an practices for runnin!the best "or5 approaches an practices for runnin! their business. their business.Geocentric (ttitueGeocentric (ttitue(( world-oriented world-oriented vie" that focuses on usin! the bestvie" that focuses on usin! the best approaches an people from aroun the !lobe. approaches an people from aroun the !lobe.Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 43%egional *rading 2gree#ents%egional *rading 2gree#ents%he &uropean $nion 9&$:%he &uropean $nion 9&$:( unifie economic an trae entity( unifie economic an trae entity .el!ium, Denmar5, )rance, Greece, 1relan, 1taly,.el!ium, Denmar5, )rance, Greece, 1relan, 1taly, ;u2embour!, the 'etherlans, 6ortu!al, *pain, the $nite;u2embour!, the 'etherlans, 6ortu!al, *pain, the $nite *outheast (sian nations %rain! alliance of 1> *outheast (sian nations(frican $nion (frican $nion*outh (sian (ssociation for +e!ional Cooperation*outh (sian (ssociation for +e!ional Cooperation 9*(++C: 9*(++C:Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 411E5hibit 42 E5hibit 42 2$E27 e#bers 2$E27 e#bersSource: .ase on ?. 0cClenahen an %. Clar5, 7(*&(' at Wor5,8 IW. 0ay 1@, 1@@A, p. 4#.Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 412*he -orld *rade 'rgani8ation *he -orld *rade 'rgani8ation 9-*':9-*':&volve from the General (!reement on %ariffs &volve from the General (!reement on %ariffs an %rae 9G(%%: in 1@@B.an %rae 9G(%%: in 1@@B.)unctions as the only !lobal or!ani/ation )unctions as the only !lobal or!ani/ation ealin! "ith the rules of trae amon! nations.ealin! "ith the rules of trae amon! nations.4as 14@ member nations an -# observer 4as 14@ member nations an -# observer !overnments.!overnments.0onitors an promotes "orl trae.0onitors an promotes "orl trae.Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall 41(;i