Chapter Fifteen

Delivering Presentations

McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

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Learning Objectives

LO15.1 Describe how presentation delivery impacts your credibility.

LO15.2 Deliver presentations with authenticity, confidence, and influence.

LO15.3 Apply the SOFTEN model of nonverbal communication for presentations.

LO15.4 Use slides and handouts to supplement your presentation effectively.

LO15.5 Interact effectively with your audience.

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Establish Credibility

Use an internal presentation to show your thorough understanding of a business issue

During an external presentation, you establish your competence by showing that you know the content well.

Maintain Authenticity

One of your primary goals as you develop your presentation skills is to find ways to present your real self to your audiences.

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Know Your Material and Rehearse

By running through your presentations several times, you allow yourself to:

become more comfortable with the content

work out weakly connected areas

identify parts that you want to emphasize through tone and nonverbal communication

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Focus on People

Make People the Subject of Your Sentences

Introduce Colleagues and Refer to Them by Name during Your Presentation

Use Names of Audience Members as Appropriate

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Making People the Subject of Your Sentences

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Introducing Colleagues by Name

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Using Names of Audience Members

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Communicate Nonverbally

Consider the SOFTEN model of nonverbal communication in your presentations:SmileOpen stanceForward leanToneEye contactNod

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Dress for Success

Formal business dress intended to project executive presence and

seriousness.

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Dress for Success

Business casual dress intended to project a more comfortable, relaxed

feel while still maintaining a high standard of professionalism.

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Dress for Success

Casual dress least formal option rare in a business-related setting

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Messages Sent by Formalityof Workplace Attire

Figure 15.3

Use Handouts Effectively

If you can, wait until the end of your presentation to distribute handouts

This allows you to maintain more control over the message.

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