chapter III:

Seven email marketing rules to follow in 2016

THE BIG30% more subscriberswill engage by simplysending your message when he/she is online

Leave all of these calculations in the past...There is no single formula for everything.

Leave all of these calculations in the past...There is no single formula for everything.

An individual is 30% more likely to openan email within the first hour of it landingin their inbox

40% of email marketers stated that emailsubject line testing had a high impact on

their investment returns

The average email user gets 147 messages per day

He/she deletes 71 of those messages

The best opens are on Thursdays

The highest click-through rate is at 6 AM

The best performing email subject linescontain 4-15 characters

Words such as “urgent” and “breaking” show above-average open rates

Now you can take your history data to send emailswhen people engage on a personal level. AudiencePoint offers send time optimization that increases open, click-thru, conversion and deliverability rates by knowing the best time to send emails to each one of your subscribers. Their individualist approach is in line with some of the most profound targeting techniques that I have seen in the industry and it is really a glimpse into the future of email optimization.

- Justin Rondeau, WhichTestWon

The email subject line is the most significant variablethat affects the response rate of email campaigns. However, the reason why so few people A/B test regularly is simple: it takes too long to receive the results. Mailigen Subject Line Advisor, powered by Touchstone, is an email subject line testing tool that instantly predicts the open, click and delivery rate of email campaigns prior to being sent. Thepredictions are based on 21.6 billion email results, providing a 93.33%result accuracy rate.

- Dela Quist, AlchemyWorx

Sources:Audience Point, Alchemy Worx, Marketing Charts, Email on Acid,

Impact Branding & Design, Pardot

#RiseAndTell

Mailigen is an email marketing company that helps marketers communicate with their audiencesvia email and thus grow their businesses.

www.mailigen.com

Infographic made by MAILIGEN