CHARACTERISTICS OF A INDIE MUSIC PROMO

PERFORMANCE• A typical music video is a performance video, as their easy to film and

helps to promote the band or artist. • This is used so that the video is focused on the artist because most Indie

artist ae quite small. So the music video is a good way to help promote the song as well as the artist.

NARRATIVE• Some indie music video also include narrative to the performance to

make the video more interesting. However this narrative is usually ambiguous or hard to understand.

• This technique makes people watch the video again to help them understand the story. Also memorable story’s help the audience remember the song.

MISE-EN-SCENE• Mise-en-scene plays a major role in music videos especially indie videos.

Each artist is different in their own way the use of costumes helps artist/ bands to communicate their style to the audience.

• Indie music video often are low budget to pop genre. Videos mostly take place in easy accessible places, e.g. forests or studios.

• These places enable producers to easily change lighting and edit the surrounds to fit in the with the genre. Indie videos are usually quite dark, which gives them a more mysterious feel.