Download - Characteristics of a indie music promo
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CHARACTERISTICS OF A INDIE MUSIC PROMO
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PERFORMANCE• A typical music video is a performance video, as their easy to film and
helps to promote the band or artist. • This is used so that the video is focused on the artist because most Indie
artist ae quite small. So the music video is a good way to help promote the song as well as the artist.
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NARRATIVE• Some indie music video also include narrative to the performance to
make the video more interesting. However this narrative is usually ambiguous or hard to understand.
• This technique makes people watch the video again to help them understand the story. Also memorable story’s help the audience remember the song.
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MISE-EN-SCENE• Mise-en-scene plays a major role in music videos especially indie videos.
Each artist is different in their own way the use of costumes helps artist/ bands to communicate their style to the audience.
• Indie music video often are low budget to pop genre. Videos mostly take place in easy accessible places, e.g. forests or studios.
• These places enable producers to easily change lighting and edit the surrounds to fit in the with the genre. Indie videos are usually quite dark, which gives them a more mysterious feel.