charlie company social media bootcamp
DESCRIPTION
Part one of the Charlie Company social media training seriesTRANSCRIPT
Social Media Bootcamp: 1May 13, 2009
Table of Contents
• Social Media = Engagement• Why Agencies Should Care About Social Media• Social Media Sites & Applications by Category• Case Studies
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Social Media = Engagement
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Social Media = Engagement
Social media is a bottom-up phenomenon where the viewing masses have become an active part of the show via online and mobile tools & applications.
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Social Media = Engagement
All online media is becoming social, encouraging viewers to engage by:
• leaving comments• rating contents, products and services• forwarding to friends & networks• “tweeting” about it• writing about a topic on personal blogs
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Social Media = Engagement
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Social Media = Engagement
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Social Media = Engagement
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Social Media = Engagement
Social Media Sites & Tools
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Source: Strategic Resource Group
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Social Media = Engagement
Social Media Tool Leaders
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Why Should Agencies Care About Social Media?
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Source: Forrester Research
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Why Should Agencies Care About Social Media?
• Sky rocketing usage and adoption rates by consumers in key demographics
• Highly effective tools for PR, direct access and to launch/build/manage brands
• Even if you don’t have your clients in the social media arena, you can be sure they’re being discussed
• Your clients’ competitors are already there• Opportunity for agencies to differentiate ourselves
and increase value to our clients • Increased revenue
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Social Media Sites & Applications by Category
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Social Media Sites & Applications by Category
• Networking platforms• Blogs• Micro blogs• Video• Opinion• Information sharing
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Networking Platforms
• Facebook• Myspace• LinkedIn
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Blogs
• WordPress• Six Apart (Movable Type and TypePad)• Blogger
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Micro Blogs
• Twitter• Tumblr
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Photo, Video and Presentation
• Flickr• YouTube• Vimeo• UStream• Slideshare
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Opinion & Information Sharing
• Digg• Delicio.us• StumbleUpon
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Case Studies
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Case Studies
Susan Boyle: Twitter and YouTube = 200+ Million Views
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Case StudiesCoca Cola: Facebook fan page – 2nd most popular page on
Facebook and YouTube
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Case StudiesP&G: The Tide “Loads of Hope” Social Media Night & Fundraiser
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Case StudiesKFC: Oprah & Free Grilled Chicken Promotion Gets Flamed
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Case StudiesBurger King: Dump 10 of Your Friends for a Free Whopper on
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