Charlotte Morgan Hartwell

Riverview Behavioral Health

Director of Business Development (February 2015 to Present)

As Director of Business Development I am responsible for planning, developing, implementing, and evaluating new clinical outreach opportunities at the hospital in collaboration with key service line and departmental leaders. The Director provides support to leadership in strategic planning, project facilitation, productivity and operations improvement, strategic analysis, space planning, and other strategic activities within the hospital.CORE COMPETENCIES AND SKILLS

• Outstanding interpersonal skills including the ability to effectively communicate with persons throughout the organization

• Excellent verbal and written communication skills • Demonstrable knowledge of healthcare industry trends and hospital business structure • Ability to build and maintain appropriate peer relationships to facilitate organizational

objectives • Ability to drive the development of major strategic and capital projects and determine

volume projections for inpatient and outpatient services. Facilitate annual strategic review and goal setting process

• Participate in hospital’s master space plan development, hospital budget development, and provide data support on scheduled and ad hoc projects

• Experience in leading and motivating work teams with the intent to create and articulate a vision and direction. Ability to inspire, encourage, and influence others toward a shared vision and optimal outcomes

• Demonstrated ability to quickly understand an issue, identify alternatives, quantify and assess, and objectively present recommendations that are in the best interest of the system, the region, and the hospital

• Ability to facilitate group discussions and to work broadly with administration, hospital, and medical staff

• Capable of analyzing financial, volume, and market data

City of Texarkana, Arkansas

PR/Marketing Director City of Texarkana & Front Street Festival Plaza Director (August 2012-February 2015)

Oversee strategic and collaborative marketing communication initiatives for the City of Texarkana, Arkansas. Incorporate and integrate preexisting and new concepts, ideas, and events for the City in conjunction with Texarkana Arkansas Independent School District, Chamber of Commerce, Four States Fair and Rodeo, Arkansas Tourism, and the Arkansas Convention Center & Water Park.Department Manager: IT Department, Marketing Department, and Front Street Committee. Job description: Oversee Social Media Pages (6 Pages), Website, PowerPoint Presentations , Commercial Script Writer, Graphics and creative for all brochures, newsletters and advertising print media.

Skills In:• Assessing situations and developing strategies to achieve desired results; decision

making and problem solving skills.

• Establishing and maintaining effective cooperative working relationships with the employees/staff, media, external organizations, business leaders and elected and appointed public officials.

• Use of computers, Word, power point, Excel and other related software applications

• Interpersonal communications

My Attributes:

• Communicate clearly and concisely, both orally and in writing.

• Display professionalism.

• Plan and coordinate programs, and manage others to perform these activities.

• Organize work, schedule and complete multiple tasks in a timely manner.

• Work independently in the absence of supervision.

• Assist in the development of Web site content.

• Ability to meet required deadlines.

• Portray professional image.

As the P/R Director and Multiple Department Manager my responsibilities include:

• The management, administration, execution and ongoing development of integrated programs to leverage Texarkana, Arkansas’s unique assets and quality of life advantages for residential growth and economic development; Oversee Texarkana Arkansas Convention and Visitor Bureau’s operations.

• Provide counsel and oversee services to each entity regarding employee retention community branding, image development and other marketing projects and plans.

• Establish goals; develop and execute strategic plans and programs.

• Communicate and collaborate on projects and campaigns as required.

• Develop and implement marketing, public relations, promotional and advertising plans; coordinate with the City of Texarkana Arkansas (City), Texarkana Arkansas Independent School District (TAISD), Texarkana Chamber of Commerce, Four States Fairgrounds, Arkansas Tourism, and Convention Center & Water Park to deliver effective marketing solutions.

• Assist with the tourism function including convention sales and visitor information center operations.

• Collaborate with City, TAISD, Four States Fairgrounds, Arkansas Tourism, Convention Center & Water Park and Chamber organization leaders to implement, maintain, and evolve the community’s marketing initiative and revitalization effort.

• Develop and implement strategies to effectively generate positive growth for the City of Texarkana, Arkansas.

• Develop, coordinate and implement brand marketing and image development for the City, TAISD, Four States Fairgrounds, Arkansas Tourism, Arkansas Convention Center & Water Park and Chamber of Commerce.

• Utilize multi-media, multi-level communications and technology to accomplish plans; utilizes multiple databases for targeted campaigns.

• Monitor internal and external trends, and assist with strategic responses; evaluate reactions to marketing/advertising programs and formulate adjustments to meet changing market conditions.

• Develop and manage comprehensive communication plans for bond referenda and other priorities.

• Research, analyze and monitor trends using focus groups and other feedback tools; use data collection to evaluate and suggest strategic improvements.

• Develop corporate and community leader relationships to enhance promotion activities; create customer and partner outreach, communication and education programs.

• Develop, monitor and report on performance measures that document the effectiveness of initiatives; make recommendations based on return on investment.

• Develop and monitors budgets for Departments: IT, Finance, Marketing, and Front Street Festival Plaza.

• Represent the City, TAISD, Four States Fairgrounds, Arkansas Tourism, Arkansas Convention Center and Chamber at Community meetings and events; make presentations and speeches.

• Plan and direct public relations programs designed to create and maintain a favorable public image such as:

Draft press releases. Talking to the press. Develop strong media relations. Manage the Press during a crisis. Organize for Press Conferences.

• Host and Sponsor corporate events to help maintain and improve the image and identity of my company.

• Observe social, economic, and political trends that might ultimately affect the firm, and

make recommendations to enhance our image on the basis of those trends.

• Drafting speeches, arranging interviews, and maintaining other forms of public contact.

• Oversee company archives; respond to requests for information.

MINTON’S SPORTSPLEX (Texarkana)

PR/MARKETING DIRECTOR /DEPARTMENT MANAGER (March 2010-July 2012)

• Prepare monthly, quarterly, and annual excel budget spread sheets and cost estimates for all marketing and promotional materials.

• Assume all market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

• Direct all advertising and promotional campaigns. Work with sales staff and others to

generate ideas for campaigns.

• Draft scripts for radio and television commercials.

• Talent Personality for radio and television commercials.

• Design, develop, format, structure, maintain and manage all content of Minton’s Sportsplex Website, Face Book, Twitter, Linked-In, phone applications, Business Card, and ‘Minton’s Monthly News’ newsletter.

• Design and create all internal and external Graphics artwork for marketing Minton’s Sportsplex Family Fitness and Minton’s Sportsplex Health & Wellness Pre-School and after School Care.

• Internal Graphic artwork I design and create is used for: Minton’s logos, T-shirts, caps,

brochures, business stationary letterhead, ‘Minton’s Monthly News’ (email newsletter), group fitness and personal training promotions, and pre-school/after-school monthly activity schedule.

• External Graphic artwork is used for: Internet, newspaper, magazine, direct mailers,

City Directory, billboards, charity raffles and fund raisers.

• Created and structured marketing and advertising opportunities for other businesses to advertise and promote their product and service to our 10,000 members.

HONORS AND AWARDS at Minton’s Sportsplex:

I contacted the SBA inquiring about the criteria required for eligibility for the SBA Top 100 ‘Business of the Year’ and ‘Texas Small Business Person of the Year’ award.

SBA 100 features one hundred businesses that have created at least 100 jobs since receiving SBA assistance. The 100 companies are from across America and do business in a variety of industries, from manufacturing, to food and beverage, to shipping. Each business received SBA support in the form of capital, contracting, counseling or investment before going on to create at least 100 jobs.

I researched and gathered the information required to submit Minton’s Sportsplex for ‘Top 100 Small Business of the Year’ award. Required fields such as; SBA Economic Growth and Development loans we secured and paid off since 1986, to employee payroll taxes paid from 1986 to present. I wrote two biographies one for ‘SBA’s Texas Small Business of the Year’, and the other on behalf of Mike Minton ‘Texas State Small Business Person of the Year’. I submitted our request for acceptance as a nominee for ‘SBA’s Texas Small Business of the Year’, and ‘Texas State Small Business Person of the Year’.

Minton’s Sportsplex won ‘SBA’s 100 Small Business of the Year’ 2011.

Washington DC, State and local Dignitaries traveled to Texarkana to tour Minton’s Sportsplex and held a press release acknowledging our achievement as ‘Business of the Year’ and to inform us that they submitted my biography of Mike Minton & Minton’s Sportsplex for ‘SBA ‘Business Person of the Year’ award. ‘Club Insider’ magazine, Atlanta Georgia followed the press release and made us their ‘Anniversary Edition’ cover story.

Mike Minton won ‘SBA’s Texas State Small Business Person of the Year 2012’

Mike Minton receive the National award in Washington DC, hosted at the White House; award presentation and was delivered by President Obama and the First Lady Michelle Obama May 19-22nd 2012.

AMI Radio Group-Texarkana (2005-2010)

General Manager/Sales Manager /Marketing Consultant

• Financial management of the station. P/L

• Motivating sales staff.

• Monitoring and evaluating the quality of the station and meeting all requirements and regulations with regards to programming.

• Motivating and managing sales staff to meet all sales quotas and budget requirements.

• Handling all the complaints, questions or request for information about the station.

• Hiring and training new employees, interns and other personnel at the radio station.

• Networking with other businesses, organizations and agencies to prompt the radio station and increase the market for advertising.

• Developing budget plans, employee schedules and overseeing the daily operation of the station.

• Community and Civic networking to build a relationship with potential clients.

• Research consumer behavior and what motivates consumers to take action, such as purchase a product.

• Conducting client needs analysis to build an advertising campaign.

• Scripting commercials.

• On air morning personality, show host and commercial voice talent.

KLFI-Television 35 (Texarkana)

Account Manager (2004-2005)

• ‘Home Town Magazine’ Television show Co host

• Community and Civic networking to build a relationship with potential clients.

• Created and sold sponsorship schedules for all programs.

• Scripted/Edited Commercials

• Research consumer behavior and what motivates consumers to take action, such as purchase a product.

ACHIEVEMENTS

• Broke monthly census record 14 months straight by 35%.

• Initiated School Based services on the Texas side of the Stateline. We're now currently in all TISD, PG, Atlanta, New Boston, Hooks and DeKalb schools.

• Created a program; 'Stepping Stones' (for one of my sister facilities) for Acadia our corporate owner.

• Awarded Facebook’s top 25 achievers in the Nation

• ‘Terry Bradshaw Community of Distinction’ 2013 award, (City of Texarkana, Arkansas)

• Winner of 2015 Governors Conference host, (City of Texarkana, Arkansas)

• Guinness World Record- Recycle award 2013, (City of Texarkana Arkansas)

• Front Street Festival Plaza broke Arkansas State record 2013 with Front Street Texarkana 1st Annual Mardi Gras Festival, Railfest and Oktoberfest , (City of Texarkana Arkansas)

• ‘SBA Texas State Small Business Person or the Year 2012’. (Researcher and biography writer) Minton’s Sportsplex-Mike Minton

• ‘SBA 100’ Business of the Year’ award (Researcher and biography writer) Minton’s Sportsplex.

• Top Sales award AMI Radio Group

• Top sales award Community Radio/AMI Radio Group (2008-2009) as sales exe/sales manager.

• Record Sales award AMI Radio Group (2007-2008) as a Marketing Consultant.

• Sales Achievement Award’s-AMI Radio Group.$10,000 Achievement 2/06 (broke 2 (10) sister stations record in 3 States).$15,000 Achievement 10/06 (broke 2 records/10 sister Radio stations in 3 States).$20,000 Achievement 12/06 (broke the record in sales from all 3 States sister stations).$25,000 Achievement 5/07 (Set new sales record).

• Sold out entire show on KLFI Television Station. (Hometown Magazine)

• ‘Dale Carnegie’s top 10’ award.

• Dean’s List Texarkana College.

EDUCATION

• Texarkana College Marketing/ Business Mass Communications Dean’s list

• Social Media ‘Ins & Outs’ effective SM Marketing

• Dale Carnegie ‘Secrets to Success’ Course (Graduate). ‘Learn to Communicate Effectively’. ‘Leadership and Public Speaking’. ‘How to Win Friends and Influence People’.

• Course Studies: (Graduate). Jack Smalley’s ‘Practical Solutions for Today’s Managers and Leaders’. Quantum Elite ‘Marketing Success Strategies- Leaders in the Business World

Roy Williams “Wizard of Ads” Paul Weyland “Direct Selling”. Jason Jennings “Think Big Act Small”.

• Express Personnel Course: (Graduate). ‘Managing Customer Service’. ‘Embracing Customer Service’.

• EEOC and FMLA course studies.

• Active Shooter Training

• Handle with Care

• CPR

• Suicide Risk Assessment

• Salesforce

• EMTALA

• Ransomware

• Jason Foundation public speaker

• Texas High School (Graduate 85’-86’).

CIVIC SERVICES

• Arkansas Promise• DHS Strike out against Child abuse• Jason Foundation CEU for over 500 Arkansas teachers and administration• CASA• Media Advisor and volunteer for The Partnership for the Pathway Organization.• Member of Kiwanis Club.• Member of Rotary. • Volunteer for Wadley Inspirations (hostess, speaker, and entertainer). • Volunteer at the Senior Center (hostess, speaker, and entertainer).• Make a Difference Day committee (volunteer/PR speaker).• City Beautification Day committee (Volunteer/PR Speaker).• Texarkana Humane Society.• American Cancer Society, (Chairman, host).• Relay for Life (host).• Volunteer- Media Services for Girl Scouts of the Conifer Council, Boy Scouts Of Caddo

Council, and Texas Parks and Recreation.• University of Central Arkansas Athlete of the Year sponsor (host, PR Speaker).

• United Way• Temple Memorial

References available upon request