PORTFOLIOChatter Buzz Media

Marketing your brand and delivering

conversions is what makes our world go ’round.

We deliver results as an award-winning digital

marketing agency that specializes in website

design, SEO, social media marketing, and

content creation.

Founded by an engineer recruited by Google

and a journalist, Chatter Buzz Media is a

certified women-and minority-owned Internet

marketing firm that’s fueled by innovation and

sugar-free Red Bull.

We’re not your typical nine-to-five agency. The

Buzz War Room is a place where musicians

and poets create furiously alongside type-A

programmers, engineers, SEO strategists and

statisticians. We represent 8 different countries

and we speak multiple languages.

Our team has over 75+ years of combined

experience, with multiple masters and

bachelor degrees. But that’s not enough.

We are voracious readers and are

committed to learning every day.

You and your company’s success are our

highest priority, and when you work with

the Chatter Buzz Media team, you’ll receive

superior customer service and the highest

quality of work.

www

Delivers ResultsChatter Buzz Media

It’s not about us — it’s about you.

What We DoWebsite & Mobile Design

Pay-Per-Click Advertising

Search Marketing Strategies

Public Relations

Integrated Digital Marketing

Digital Advertising

Creative Branding

Social Media Marketing

Content Marketing

Graphic Design

AdvertisingWhether you’re looking for print advertisements, magazine spreads, digital ads, or advertising content, our full service advertising agency can deliver the highest quality work, not only on time, but analyzed and tracked so you can see its impact for yourself.

We understand that there are potential customers for your product or service who may not be seeking it via the Internet. In this case, traditional methods of advertising may very well be the best way to reach this market. Need a logo, poster, billboard art, packaging, magazine, or trade booth graphics? You got it.

What about sales literature, point-of-purchase products, catalogs, banner ads or other web ads? Consider it done.

Chatter Buzz Media can create an integrated marketingcampaign comprised of all the components you want,from print ads and radio commercials to blogs andsocial media management. Our work spans a widevariety of industries. We’ll build you a uniform campaign concept across all advertising platforms.

Social MediaOur team of consultants employs proven social media tactics with measurable results to build brand awareness, engage targeted audiences and drive traffic to your website.

Apart from the usual benefits of social media for businesses, social media enables a core framework for brands and businesses to earn inbound links which help your search strategy. According to Nielsen Research, more than 92% of people trust recommendations from friends and family. Social media is getting close to translating that reality into clicks, links, and cash.

Chatter Buzz Media is Orlando’s social media marketing agency. By developing a social media marketing strategy tailored for your company’s unique business goals, we can manage and monitor your corporate accounts to deliver measurable results.

Whether it’s strategic marketing or customer reviews, your company is eventually going to have a presence in the realm of social media. With Chatter Buzz Media’s experience and management, you’ll decide the nature of that presence and use it to sculpt the identity you desire.

Your brand is the foundation upon which your entire company and marketing campaigns are built. We have created award-winning work in many categories, including lifestyle, entertainment, civic, education, online retail, healthcare, and hospitality.

We collaborate closely with our clients and offer a full set of services, including brand strategy, brand identity, marks and logos, image-making, animation and film, interactive and web design, publication design, and dimensional design.

Our graphic design team specializes in building brand recognition to ensure that your company or products stand apart from your competition.

From small start-up companies in need of logo design and print media to medium and large companies searching for the right advertising agency to handle their complete graphic design and brand marketing, our award-winning team has the experience to deliver.

Creative Branding

Search Marketing Strategies

Increase relevant traffic to your website through both paid and organic search engine advertising. Chatter Buzz Media works extensively with Pay-Per-Click, SEO and Search Marketing to improve search engine visibility and increase relevant traffic to websites.

With paid search advertising, you can take advantageof existing demand for your products and services. You pay only for relevant traffic, which can be segmented by geography, demographic, day of the week, time of day and even specific keywords.

Our SEO techniques can help your website rankhigher in search results. Get found easily by potential customers when they search for products and services related to your company. Effective SEO and Search Marketing can be the difference between success and failure online. An active pursuit of quality backlinks, on-page optimization, and paid activities will help boost your website’s search engine visibility, drive visitors, and turn them into paying customers.

We employ the latest PPC technology and keep an eye on important announcement from search engines such as Google and Bing regardingalgorithm changes to stay ahead of our competition, and keep you ahead of yours.

Public RelationsRelationships and open communications remain the foundation of the PR industry, but now they are being fostered through social networks, websites, self-published content (i.e. blogs, status updates, videos, case studies, eBooks), mobile apps and the media (mainstream and social).

Public Relations reaches and influences everyaudience that is relevant to your organization, andgoes far beyond traditional media relations andpublicity. We utilize press releases and news stories toinform the public about a company’s expertise.We are able to reach a wide variety of audiences, garnering awareness and publicity for your company. In turn, credibility is built and demand for your products and services increases.

We offer PR services in the form of media relations, crisis communication plans, optimized news releases, media database development, editorial calendars, and more.

Your company website is your digital storefront, and sends a message about your company. Is your website sending the message you want? As a leading website design company in Central Florida, we work with you to implement custom-built, hand-crafted websites tailored to your organization’s exact needs.

Our programmers are very talented individuals who excel at website and mobile development. Well-versed in many different programming languages, our software development team is specialized in building highly functional websites customized to your needs.

Our programmers work closely with our design team, who distill conversions with sharp insights about human behavior to create a seamless user experience. They excel in website design, web banner design, mobile websites, mobile applications and flash designs.

In addition, we provide website maintenance. Our maintenance team ensures that all aspects of your website are kept up to date, including software, security, information, products and services. We provide personalized custom service, and our multi-step quality control process ensures detailed attention to your website.

Website Design

Thanks to the Internet, multi-billion dollar corporations and start-ups in garages alike have an opportunity to showcase their knowledge through company blogs. Nowadays, whoever has the most relevant, useful content that resonates with an audience wins the marketing game.

Effective content marketing positions you as an expert in your industry, differentiates you from would-be competitors, attracts leads and fosters loyalty.

Content can come in different packages — web copy, infographics, videos, white papers, case studies, brochures, blogs — but it always serves as the ‘glue’ to your digital marketing strategy.

Chatter Buzz Media can serve as your full-servicecontent creation solution. Our writers and editorsproduce compelling copywriting that is buyer-persona focused, SEO optimized for search engines, technically sound and results driven.

Content Marketing

Video / PhotographyOur in-house Video and Photography Team provides a wide variety of highly customizable digital services.

Video services include testimonials, website background videos, introductory and promotional videos, whiteboard videos and event videos. All steps of the process are handled in-house, including scriptwriting, storyboarding, editing and optimization for web and TV advertising.

Photography services include headshots, group pictures, event photography and photos for company websites. In addition, we take care to edit your photos effectively, providing a high-quality image that’s adaptable for display in both web and print.

Content Marketing

“A Team OfDigital Natives”

At Chatter Buzz Media, you will find a skilled team of diverse professionals dedicated to the success of your company. We’ve carefully curated our team to include a variety skillsets, each member’s specialization contributing to deliver measurable business results.

Above all, we pride ourselves on interdepartmental collaboration which allows our full-service agency to provide your company with creative and thorough work.

PURPOSETo increase brand awareness and sell homes for Lennar

Corporation, one of the nation’s premier homebuilders.

PROCESSIn order to create an effective campaign that best

represents the brand and advertises homes, thorough

marketplace research was required. Through this research

we determined that competitors employ an abrasive, sales-

first approach to advertising homes. We also researched

industry-standard e-mail marketing practices, and identified

ways we could enhance Lennar branding while complying

with existing guidelines and requirements.

SOLUTIONTo distinguish ourselves from the competition, we employed

a lifestyle-based advertising model that appealed primarily

to the homebuyer’s sense of well-being. Family and lifestyle

imagery are at the forefront of our clean designs, positioning

Lennar as a brand that not only sells homes, but lifestyles as

well. Our e-mail marketing campaigns perform well above

industry standard and company-wide benchmarks.

TACTICSPrint | Web | E-mail

Photography | SEO

Social Media | Videography

Events | Digital Ads

INDUSTRYReal Estate

Lennar

Web Banners

Web Banners

Landing Page

E-mail Design

E-mail Design

PURPOSETo identify an ideal target market for the promotion of new

Tampa communities and develop an integrated campaign.

PROCESSWe identified growing families as an ideal target market for new

communities, as they often seek larger housing and community

amenities to accommodate their children. We found that

women were the primary purchase influencers when buying

a new home. We also found that mothers of young children

frequented mommy blogs for product recommendations

and advice. With this in mind, we decided targeting growing

families through local mommy bloggers was the best course of

action.

SOLUTIONWe selected three local bloggers that had children, extensive

experience with family blogging and large female followings on

social media. In understanding what moms look for in a home,

we wanted our bloggers to relay the message to their followers

that Lennar homes are “Mommy Certified,” having everything a

mom could want in her home. Our bloggers were responsible

for both blog and social media posts highlighting a combination

of Lennar’s product lines and lifestyle topics. We also leveraged

their followings to lead up to a community “Back to School

BBQ,” an open house event at the end of the campaign.

TACTICSPrint | Web | Social Media

Sponsored Posts

INDUSTRYReal Estate

Mommy CertifiedLennar

Print Advertisement

Web Banners

60,000Print Impressions

88,000Online Impressions

200,000People Reached

1 1,000 Users=

FACEBOOK30 posts reached 46,394 users

TWITTER123 posts reached 29,100 users

30 POSTS

46,394 LISTENERS

29,100 LISTENERS

123 POSTS

30

25

20

15

10

5

0

28

AUGUST

6

JULY

8

MAY

3

JUNE

NUMBER OF ATTENDEESAT LENNAR EVENTS, PER MONTH

MOMMY CERTIFIED

Over 10 weeks, the bloggers produced 13

original blogs with respect to “What Makes a

House a Home?”, Lennar’s new K-Bar Ranch

community, and “What Makes Lennar Homes

Mommy Certified?”

The blogs were shared on their own social

media platforms, reaching over 40,000 unique

visitors and receiving 389 social shares on

Facebook, Twitter, Pinterest, Google+ and

StumbleUpon. They also created 30 Facebook

posts that reached 46,394 unique users, as

well as 123 Twitter posts that reached 29,100

followers. In addition, 61 Pins to the shared

“Mommy Certified Homes” Pinterest board

reached 8,235 followers.

The digital campaign was enhanced with

banner ads on the Tampa Bay Parenting

website, and was also accompanied by full-

page ads in their magazine, resulting in

60,000 print impressions and 88,000 online

impressions.

Our greatest marker of success was the 300%

increase in open house attendance at the

PURPOSETo increase engagement both before and during an annual

fundraising event among non-profit Hope & Help Center’s

core donor base, as well as promote awareness of Hope and

Help Center’s mission.

PROCESSWe presented the event organizers with the strategy of

leveraging their existing social media platforms to raise

awareness both before and during the event. We specifically

identified the idea of live social media reporting as a way to

engage with attendees during the event. After meeting with

the organizers, we then conducted research on the Headdress

Ball, including the history of the event, scheduled happenings

for the year, and what would differentiate this year’s Ball

from previous ones. In order to perform live social media

for the event, it was necessary to then determine the best

social media platforms to engage with attendees, as well as

investigate the best practices to implement during the event.

TACTICSSocial Media

INDUSTRYNon-Profit

HeaddressBall

Our goal was to amplify and spread Hope and Help Center’s message

through social media by increasing followers and engagement across

Facebook, Twitter and Instagram during a two-week period.

Having conducted comprehensive research on the Headdress Ball

event, we scheduled social media posts to highlight points of interest

including performers and auction times leading up to the event. The

posts also included facts about Hope and Help Center’s services and

HIV/AIDS to keep the organization’s message at the forefront.

During the event, we encouraged social sharing through audience

participation with a step and repeat as attendees entered the event.

We also had a team of social media reporters in place to broadcast the

event via Twitter and Instagram.

As a result of our efforts, Hope and Help Center’s Facebook

impressions increased 345%. Twitter mentions increased 1100%, while

the evening’s hashtag saw a total of 370,312 impressions. Social media

reporting resulted in 97 photo and video uploads to Instagram and a

49% follower increase.

Through a comprehensive strategy, we were able to leverage social

media to increase followers and follower engagement for Hope & Help

Center, gain insight about their donor base, and ultimately generate

a lot of buzz around their largest fundraising event of the year, while

simultaneously raising awareness for Hope & Help Center’s mission.

Case Study

PURPOSETo design branded print and web collateral for

Olde Town Brokers, a full-service commercial and

residential real estate company.

PROCESSTo create effective and recognizable branded print and

web collateral for realty firm Olde Town Brokers, we

researched competitors’ collateral to determine standard

industry practices and identify areas that could be

manipulated to set our design apart. Our research showed

that many designs in the realty industry lack consistency

and are often crowded. Olde Town Broker’s former

business cards exhibited this issue, as each realtor used a

different template, resulting in an inconsistent image.

SOLUTIONWe applied consistent design elements across various

forms of collateral, which include business cards, postcards,

folders, web banners, e-mails and a company blog page.

The dark green selected is derived from the logo and is

made to be the primary design color due to its friendly,

prosperous appearance. We implemented clean, minimalist

designs with subtle drop shadows that allow clear

presentation of relevant information, reflecting a reassuring

sense of professionalism.

TACTICSBranding | Print | Advertising

Web | E-mail | Social Media

SEO | Content Marketing

INDUSTRYReal Estate

Olde Town Brokers

Business Cards

Stationary

Brochure

PURPOSETo design a brand and create a website for Attorney Rudez.

PROCESSThorough research of competition in the surrounding area

was required to understand the legal landscape. We found

that competitors’ branding and websites lacked concerted

design and human appeal. We explored various logo,

typeface and website designs that conveyed empathy and

inspired confidence. We explored the cultural background

of Serbians, Croatians and Bosnians — a significant target

market — to determine ways to appeal to them.

SOLUTIONTo appeal to an international audience, we crafted a globe

as the logo. Blue was chosen as the primary color to create

a therapeutic ambiance. Furthermore, because blue is not

a common color in countries’ flags, it is considered neutral

and its appeal crosses borders. A logotype was chosen

to establish a judicial feel. To accommodate those who

are not proficient in English, a language selector tool was

incorporated into the website, resulting in a user-friendly

interface with universal appeal.

TACTICSBranding | Web

URLwww.rudezlaw.com

INDUSTRYLaw Firm

Rudez Law

Website

Website

Stationary

PURPOSETo undertake a company rebrand, as well as design and

implement a fully responsive website.

PROCESSTo effectively reinvent Comtech Systems as a brand, a

thorough investigation of its current brand in relation to its

competitors and peers in the Troposcatter Communication

industry was required. Our findings showed that all existing

components of Comtech’s branding collateral were severely

outdated and did not reflect its standing as one of the

leaders in the industry. We worked closely with company

leaders to align ourselves with the voice and image they

wanted to project moving forward.

SOLUTIONAdhering to design elements from the existing logo,

we crafted a brand image that reflected Comtech’s

technological nature. The use of straight lines in the design

reflects precision, while the cool, dark blue colors impart

an authoritative calm. To foster a unified image, the design

was applied to a wide variety of collateral. The collateral

material was created to present the highly technical and

sophisticated nature of Comtech’s business in a manner

accessible to its clients.

TACTICSBranding | Print | Web

URLwww.comtechsystems.com

INDUSTRYEngineering

Comtech Systems

Stationary

Website

Brochure

PURPOSETo design a brand for See Inside Places, a company that

creates 360° interactive tours of interiors and venues.

PROCESSIn order to create an effective brand that best portrays

the company’s services and technological nature, we

investigated competitors in the industry to identify

significant trends. We found that competing tech companies

often have a brand that doesn’t align with their services. We

also explored logo designs that appealed to the consumer’s

sense of welcome and reflected their natural curiosity to

gain exclusive views of previously unseen locations. SOLUTIONTo create an appealing and inviting brand that reflected the

company’s service of viewing inside places, we crafted a logo

reminiscent of an opening door. The typography was chosen

due to its pleasing aesthetic and geometric structure, which

reinforces the company’s technological roots. We chose

white as the primary color for the logo due to its versatility

when placed on images. The grayscale color scheme was

derived from the logo and allowed the website’s imagery and

product to be the focal point.

TACTICSBranding | Print | Web

URLwww.seeinsideplaces.com

INDUSTRYHospitality

PlacesSee Inside

Website

Business Card

Single Sheet BrochureStationary

PURPOSETo create a fully-featured website for CommonWell Health

Alliance, an independent not-for-profit organization that

supports universal access to healthcare data through

interoperability.

PROCESSWe met with the client to fully understand and align

ourselves with CommonWell’s vision. A unique challenge

presented itself: healthcare IT databases are catered

towards systems that use Internet Explorer 8, which is non-

responsive. To function on both the older, non-responsive

Internet Explorer 8 and more modern, responsive browsers,

two versions of the website would need to be created.

SOLUTIONWe designed a custom website taking into consideration all

technical challenges. We installed the WoprdPress as the

CMS for ease of use on the client for on-going updates. It

features a clean, highly-navigable interface. The white space

and blue accent adhere to brand standards and are derived

from the logo. The website is modern and responsive and

has the ability to adapt to outdated browsers.

TACTICSWeb | Content

URLwww.commonwellalliance.org

INDUSTRYHealthcare

CommonWellHealth Alliance

Website

WebsiteWebsite

Website

Orange County

PURPOSETo create a new, user-friendly website for the Orange County

Government in Florida.

PROCESSThe previous site served as the online portal for residents,

government officials and staff of Orange County, providing

information about the government, community affairs, local weather,

job opportunities and events. The usability of the website suffered

due to poorly-organized navigation and outdated visuals. By

researching other government websites and becoming entrenched

in Orange County’s history, we started creating a website with the

goal of efficient functionality while still being representative of the

county’s Floridian spirit.

SOLUTIONThe first step was to restructure navigation to be more logical and

clear-cut. This greatly improved navigability and creates an interface

that allows users to find what they need in fewer clicks. Imagery

of local sites and attractions are accompanied by an orange and

blue color scheme to represent Orange County and create unity.

Our efforts gave Orange County an informative online resource for

residents, employees and visitors. The website earned Government

Technology’s 2012 Best of the Web award, which recognizes

outstanding Web portals belonging to U.S. cities, counties and states.

TACTICSWeb

URLwww.orangecountyfl.net

INDUSTRYGovernment

AWARDSBest Of The Web Award | 2012

Orange CountyGovernment Florida

2012

Website

PURPOSETo create a website for Allgen Financial, an investment

advisor that provides financial planning and investment

management services.

PROCESSWe first studied their current website to identify areas

that could be improved. Their current website was

unresponsive, and while it had content, it lacked visual

appeal. We then considered Allgen’s services and target

audience: they strive to provide financial services to clients

of all generations and accompany them on their journey to

financial freedom.

SOLUTIONThe homepage is a strong visual representation of Allgen’s

mission and values. The interactive image of a mountain is

enhanced by video, and the user scrolling to the summit

is analogous to an individual’s journey to attain financial

freedom. The rest of the site features imagery of people

from all ages and backgrounds, emphasizing Allgen’s

broad client base. The clean design, easily-navigable

layout and interactivity result in a website that appeals to

millennials and retirees alike.

TACTICSWeb | Content | Photography URLwww.allgenfinancial.com

INDUSTRYFinancial

AllgenFinancial

Website

Website

Website

PURPOSETo create a fully-integrated e-commerce website for The

Phuture, a startup clothing company.

PROCESSIn order to create a digital storefront that reflected The

Phuture’s ideals and products, a thorough review of their

clothing and mission statement was necessary. We found the

following statement to be indicative of their intent: “Looking

at our designs, we want you to think about the future.”

Their products—as well as the already existing logo—feature

bold colors, sharp contrasts and futuristic design elements

reminiscent of science fiction.

SOLUTIONThe design of the website is drawn from the clothing itself,

as well as the company’s mission. To optimize the site for

e-commerce, the website features a shopping cart and

checkout page, as well a size chart. Because The Phuture is

a startup company and is in the process of expanding, the

website is structured for growth. The background features

a clean, precise hexagonal design. The white background

contrasts sharply with the foreground images and header,

which feature a gray scheme and blue accents. The

typefaces are derived from the logo and are monospace and

geometric, forging the design’s sleek, futuristic appeal.

TACTICSWeb

URLwww.thephuture.com

INDUSTRYRetail

Website

Website

Website

DermatudePURPOSEChatter Buzz Media managed Dermatude’s U.S. social media

operations with the objective of increasing brand awareness

and engagement of a European company in

the United States.

PROCESSTo increase awareness and engagement with a European

beauty brand in the U.S., thorough research of their existing

European marketing campaign was required. We studied the

beauty and skincare industry landscape and identified target

groups for outreach. We also found that they marketed

primarily through Facebook to women ages 25-55. We then

investigated relevant content that would resonate with and

educate the target audience. We identified medical spas that

did not currently offer Dermatude’s products and services.

TACTICSSocial Media

INDUSTRYBeauty

Dermatude

247,013 Impressions126,100

Organic115,800

ViralZERO

Paid

250

200

150

100

50

0MAR APR MAY JUN JUL AUG SEP OCT

NEW TWITTER FOLLOWERS

+47%

Twitter GrowthOver 7 Months

OVER A 7 MONTH PERIOD

We developed a social content strategy

based on the client’s target market and

industry. By sharing content related to

Dermatude’s products and services such as

treatment information and benefits, Facebook

followers increased by 16%. Content

highlighting the benefits of Dermatude’s

signature skin rejuvenation treatment, META

Therapy over other existing treatments

generated several leads, and a medical spa

client was obtained in Beverly Hills, CA.

In a 12 month period, Dermatude’s Facebook

received 6,259 messages inquiring about the

brand. In that time, their Facebook generated

247,013 impressions by 96,441 unique visitors.

Of the 247,013 impressions, 126.1K were organic,

115.8K were viral and none were paid. The

absence of paid impressions demonstrates

the efficacy of our cost-free organic efforts,

while the viral figure shows that our content

effectively engaged Dermatude’s followers.

In the course of our management of

Dermatude’s social media presence, several key

influencers have engaged with the brand. Dr.

Harold Lancer, a renowned dermatologist with

celebrity clientele, has shown his support of

Dermatude on social media and has highlighted

the brand on his own blog. Actress and

model Sofia Vergara has also reached out to

Dermatude. Such endorsements are invaluable

PURPOSETo design and implement a responsive website.

PROCESSTo fully understand the image Kobé wanted to portray

through its website, we decided to immerse ourselves in

their services. We visited several Kobé restaurants to analyze

the décor and atmosphere, and also worked closely with the

client to discuss the use of the website. Our research showed

that Kobé wanted to offer more than a meal; they want to

offer a unique, authentic dining experience highlighted by

live culinary performances.

SOLUTIONIn order to convey the idea of Kobé as more than a meal,

the website is image-driven and features a background

introduction video on the homepage that serves as a

walkthrough of the Kobé dining experience. Images of

food appeal to the user’s appetite, while images of groups

of people place emphasis on Kobé as a group experience.

To enhance the Kobé brand, we implemented a minimalist

design featuring a red color scheme with all-caps typeface.

The navigation menu is minimal and features an online

reservation system for multiple locations, resulting in a highly

user-friendly experience that is visually appealing, direct and

representative of the Kobé experience.

KobéJapanese Steakhouse

TACTICSWeb | Videography

URLwww.kobesteakhouse.com

INDUSTRYRestaurant

Website

Website

Video

PURPOSE To create a contemporary, unified brand and increase brand

awareness and engagement for the NRAA.

PROCESSTo create a consistent and recognizable brand, an in-depth

review of their existing collateral and organizational goals

was required. NRAA is a nonprofit organization representing

theindependent and community-based dialysis providers in

the U.S. Their existing collateral was inconsistently branded,

lacked a unified theme, and did not reflect their standing as a

cornerstone of the industry. Several design issues were found

with the logo, resulting in an unrefined look. Furthermore, there

was a lack of marketing collateral that fostered and engaged

existing members.

SOLUTIONWe refined the logo to create a clean and polished appearance.

The logo then provided the basis upon which all collateral was

branded, ensuring unity and a strong identity. The blue color

scheme extracted from the logo symbolizes the strength of the

organization and inspires trust from its members. We increased

brand awareness and engagement by marketing through

social media platforms such as Twitter, LinkedIn and Facebook.

In addition, we provided the content for numerous e-mail

marketing campaigns, ensuring a voice that was consistent

across all collateral and in line with the organization’s message.

NRAA

TACTICSPrint | Branding

Advertising | PR

Content | Social Media |

Events

INDUSTRYHealthcare

Stationary

Booth

Business Card

Other WorkOther

Work

Key West Green Campaign — Print | Advertising

Orlando Magazine Layouts — Magazine

Wyndham Grand Hotel Marketing — Advertising

Orlando Magazine: The Pet Issue — Magazine

Buzz