chesapeake physician 2016 media kit

MEDIA KIT

chesphysician.com

Chesapeake Physician – YOUR PRACTICE. YOUR LIFE.™ is published by mojo media, llc | 443.837.6948 | mojomedia.biz

AUDIENCEPhysicians

AnesthesiologyCardiologyEmergency MedicineEndocrinologyFamily MedicineGastroenterologyGeneral SurgeryInternal MedicineOB/GYNOncologyOrthopaedicsPain Management PediatricsRadiologyPsychiatryUrology

Healthcare Management Professionals

Healthcare IndustriesBioHealthHealthcare Design Health ITHealthcare Financial ManagementHealthcare Law

MARKETKEY MARYLAND COUNTIES: Anne Arundel, Baltimore, Harford, Howard, Prince George’s, Montgomery, and Queen Anne’s.

KEY VIRGINIA COUNTIES: Arlington, Fairfax, Loudoun, and Prince William

KEY MARYLAND CITIES: Annapolis, Baltimore, Bethesda, Columbia, Easton and Frederick

THE DISTRICT OF COLUMBIA

KEY VIRGINIA CITIES: Arlington, Alexandria, Falls Church, Reston and Richmond

Chesapeake Physician – Your practice. Your life.™ is an integrated multi-media platform including a print and digital magazine for physicians, healthcare management professionals, and healthcare policy makers. Chesapeake Physician focuses on leading-edge clinical treatments and practice management solutions in Maryland, the District of Columbia and Virginia. Chesapeake Physician is dedicated

to growing its regional network of healthcare professionals inspired to deliver the highest standards of quality patient care. Chesapeake Physician regular departments recognize physicians and healthcare stakeholders who are focused on providing exceptional patient care. Editorial content centers on licensed and practicing physicians, particularly those physicians and specialists who frequently make referrals to other medical colleagues. Along with the print and digital

magazine, the platform’s online traffic and social media provide thousands of readers with advances in clinical, practice management and healthcare policy information. Chesapeake Physician was founded by

Jacquie Cohen Roth, president/ CEO of Mojo Media, LLC - a MBE certified business. Jacquie is a multi-media expert in the healthcare vertical with an active commitment to the wellness of the Chesapeake Bay and of its citizens. Jacquie serves as Publisher/Executive Editor of Chesapeake Physician. Linda Harder, MBA, serves as

Managing Editor of Chesapeake Physician. Linda is a skilled communications professional with

more than 25 years of experience in healthcare writing, marketing and public relations management including executive healthcare marketing leadership. An advisory board including medical

practitioners and business leaders in diverse practice, business and geographic scope provides editorial counsel to Chesapeake Physician. Advisory board members include:

n Randy M. Becker, MD Advanced Radiology

n Harry Brandt, MD Sheppard Pratt Health System

n Patricia Czapp, MD Anne Arundel Health System

n Holly Dahlman, MD Greenspring Valley Internal Medicine, LLC

n Stacy D. Fisher, MD University of Maryland Medical Center

n Michael Freedman, MD Evolve Medical Clinics

n Jennifer McQuade, MD Virginia Hospital Center Physician Group

n Gene Ransom, JD, CEO MedChi (The Maryland State Medical Society)

n Christopher Runz, DO Shore Comprehensive Urology

n Vinay Satwah, DO Center for Vascular Medicine

n Thu Tran, MD Capital Women’s Care

ABOUT CHESAPEAKE PHYSICIAN


Cases Presents a patient

case with history, diagnosis

and outcome. Cases are

contributed by both primary

care physicians and specialists.

Compliance Focuses

on avoiding legal pitfalls in

and outside of a medical

practice, including practice

liability, personal liability

and risk management.

Healthcare IT Explores

ongoing major healthcare IT

developments and the new

care delivery models that

depend on them.

Solutions Features practice

management issues and solutions,

including billing and coding,

revenue cycle management,

quality of care, human resources

and practice marketing.

Policy Covers and analyzes the

impact of new healthcare policy,

including CMS updates and other

regulatory developments impacting

practice management.

Living Spotlights outdoor

life and getaways in and around

the Chesapeake Bay and beyond

as well as physicians’ personal

stories.

EDITORIAL DEPARTMENTS

2016 CLINICAL EDITORIAL CALENDAR

JANUARY/FEBRUARY

n Cover Story: Reducing Cardiovascular Riskn Feature: Proactive Approaches for Treating Diabetesn HIT: The Rise of Direct Primary Care

MARCH/APRIL

n Cover Story: Digestive Disease Update n Feature: Helping Patients Breathe Easiern HIT: Connected Health & The IoT

MAY/JUNE

n Cover Story: Chesapeake Female Healthcare Innovators n Feature: Women’s Health & Pediatric Care Updaten HIT: Independent Practice Solutions That Work

JULY/AUGUST

n Cover Story: Progress in Orthopaedics n Feature: Painkiller Abuse & The Physician’s Role n HIT: Reputation Management in Social & Digital Media

SEPTEMBER/OCTOBER

n Cover Story: Progress in Cancer Care and Personalized Medicinen Feature: Advances in Imaging n HIT: Telehealth - A New Standard of Care

NOVEMBER/DECEMBER

n Cover Story: Brain Medicine n Feature: The Biology of Depressionn HIT: Integrated Care Delivery Platforms


Advertising opportunities with Chesapeake Physician include print, online and custom content – all deliver success for physician and healthcare stakeholder-directed marketing objectives.

ProfilesEach Profile is strategically written and designed with custom photography for each client’s unique editorial and creative needs. Profiles are written by Chesapeake Physician with an editorial voice which reinforces the client’s brand, communicates the value of the relevant service or product and creates new opportunities. 250 Profile reprints are included with each Profile. Additional reprints and ePrints are available for purchase; details upon request. 1-page: $4,200 2-page: $5,835 4-page: $8,300

Digital Only Profile:2-page: $4,850 4-page: $6,200

Ad SpecificationsSubmit ads as pre-press quality, high-resolution (300 dpi) CMYK Adobe Acrobat PDF file format with all fonts and images embedded via email to [email protected] or online with ShareFile™ (info available upon request). Spreads and full-page ads that print to the edge of the page must include a minimum of 1⁄8” bleed and include a 1⁄4” safety margin inside the ad. All ads should be supplied with a color (“soft”) proof. Production questions should be directed to [email protected] or 443.837.6948.

Advertising Deadlines Advertising space deadline is the 5th of the month prior to issue publication date. Ad materials are due no later than the 10th of the month prior to issue publication date.

Billing Information Profile rates are net and all other display and online advertising rates are gross. Advertising will be billed at the open rate unless a contract is signed and accepted by the advertiser and/or the agency of record and Mojo Media, LLC. Custom color rates are available on request. Rates and production specifications for gate-folds, poly bag and blow-ins are available upon request. These rates and all advertising transactions are subject to Mojo Media, LLC advertising terms and conditions.

Jacquie Cohen RothPublisher/ Executive Editor

443.837.6948 or [email protected]

SIZE 1X 3X 6X

Full Page $3,900 $3,738 $3,250

Half Page 2,394 2,294 1,995

One-Third Page 1,488 1,426 1,240

One-Sixth Page 918 880 765

Outside Back Cover 4,284 4,106 3,570

Inside Front Cover 4,212 4,037 3,510

Inside Back Cover 3,876 3,715 3,230

SIZE DIMENSIONS

Full page with bleed 8.75” x 11.25”

Full page no bleed 7.5” x 10”

Half-page vertical 4.625” x 7.25”

Half-page horizontal 7” x 4.875”

One-third page vertical 2.25” x 10”

One-third page square 4.625” x 4.875”

One-sixth page vertical 2.25” x 4.625”

One-sixth page horizontal 4.625” x 2.25”

HOME PAGE TILE LEADERBOARD

2 months $1,265 $1,670

6 months $3,050 $4,000

1 year $4,880 $6,400

HOME PAGE BOTTOM BANNER ADReach 100% of online viewers with home page bottom banner.Exclusive to single advertiser:

2 months $1,750 6 months $3,900

Advertising opportunities with Chesapeake Physicianinclude print, online and custom content – all deliversuccess for physician and healthcare stakeholder-directed marketing objectives.

ProfilesEach Profile is strategically written and designed withcustom photography for each client’s unique editorialand creative needs. Profiles are written by ChesapeakePhysician with an editorial voice which reinforces theclient’s brand, communicates the value of the relevantservice or product and creates new opportunities. 250 Profile reprints are included with each Profile.Additional reprints and ePrints are available for purchase;details upon request.1-page: $4,200 2-page: $6,835 4-page: $9,875

Ad SpecificationsSubmit ads as pre-press quality, high-resolution(300 dpi) CMYK Adobe Acrobat PDF file format with all fonts and images embedded via email to [email protected] or online with ShareFile™

(info available upon request). Spreads and full-page ads that print to the edge of the page must include a minimum of 1⁄8” bleed and include a 1⁄4” safety margin inside the ad. All ads should be supplied with a color(“soft”) proof. Production questions should be directed to [email protected] or 443.837.6948.

Advertising Deadlines Advertising space deadline isthe 5th of the month prior to issue publication date. Admaterials are due no later than the 10th of the month prior to issue publication date.

Billing Information Profile rates are net and all otherdisplay and online advertising rates are gross. Advertisingwill be billed at the open rate unless a contract is signedand accepted by the advertiser and/or the agency of recordand Mojo Media, LLC. Custom color rates are availableon request. Rates and production specifications for gate-folds, poly bag and blow-ins are available upon request.These rates and all advertising transactions are subject to Mojo Media, LLC advertising terms and conditions.

Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | chesphysician.com

300 pixels x 250 pixels 728 pixels x 90 pixels


443.837.6948 or [email protected] PHYSICIAN eNEWS BLASTSChesapeake Physician eNews marketing campaigns’ CTR exceed all online marketing industry standards. Sponsorship of two digital eNews of new issue release – (two separate dates): $2,625

PhysicianYOUR PRACTICE. YOUR LIFE.

C H E S A P E A K E

Maryland/DC/Virginia www.chesphysician.com

Chesapeake Physician — Your Practice. Your Life. is published by mojo media, llc I mojomedia.biz

10% Premium for Hyper-linking to Advertiser Web Page

Maryland/DC/Virginia

chesphysician.com


C H E S A P E A K E

2016MEDIA KIT

CPMediaKitSpreadsHigh8-15_Layout 1 9/2/15 3:51 PM Page 1

SIZE 1X 3X 6X

Full Page $3,900 $3,738 $3,250

Half Page 2,394 2,294 1,995

One-Third Page 1,488 1,426 1,240





SIZE DIMENSIONS










2 months $1,265 $1,670

6 months $3,050 $4,000

1 year $4,880 $6,400


2 months $1,750 6 months $3,900












C H E S A P E A K E





chesphysician.com


C H E S A P E A K E

2016MEDIA KIT


SIZE 1X 3X 6X

Full Page $3,900 $3,738 $3,250

Half Page 2,394 2,294 1,995

One-Third Page 1,488 1,426 1,240





SIZE DIMENSIONS










2 months $1,265 $1,670

6 months $3,050 $4,000

1 year $4,880 $6,400


2 months $1,750 6 months $3,900












C H E S A P E A K E





chesphysician.com


C H E S A P E A K E

2016MEDIA KIT


SIZE 1X 3X 6X

Full Page $3,900 $3,738 $3,250

Half Page 2,394 2,294 1,995

One-Third Page 1,488 1,426 1,240





SIZE DIMENSIONS










2 months $1,265 $1,670

6 months $3,050 $4,000

1 year $4,880 $6,400


2 months $1,750 6 months $3,900












C H E S A P E A K E





chesphysician.com


C H E S A P E A K E

2016MEDIA KIT


PRINT & DIGITAL RATES

4-Color Display Size Specifications

Online Advertising Rates

4-Color Display Advertising Rates

chesapeake physician 2016 media kit

Documents