chicago rebels of recruiting roadshow | jen sommesi from cdw

Recruitment Marketing In A Talent-”Sumer” World

Rebels of RecruitingCDW Talent Acquisition

Jen Sommesi

@jensommesi | #GDRoadshow2

Who is CDW

Industry-leading provider of integrated information technology solutions.

§ 2014 annual net sales of $12 billion

§ Fortune 500 Rank (2015): 253

§ 7,200+ coworkers

§ 26 locations in the U.S. & Canada

§ 250,000+ business, government, education and healthcare customers

§ 1,000 technology partnerships (HP, Microsoft, Cisco, Lenovo)

§ No. 56 Forbes inaugural list of America’s Best Employers

@jensommesi | #GDRoadshow

A Whole New Landscape of Challenges

Today’s recruiting concerns aren’t like yesterday’s.

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Rapid changeof workers

expectationsEmployer

Infrastructure

Cultural transformation

Complianceand labor pressures

Convergence of diversity

Data access

It’s aTalent-”Sumer”

World

Talent


What are YOU doing about it?

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Do Nothing• Very risky

• Increases your company’s vulnerability

Monitor• Gives you an

understanding of what is being said in the market about your organization

Participate• Reputation risk

mitigation• Builds trust with

the community • Gives your

employment brand a voice

Proactive Reputation Shaping

• “Best in Class”• Position of influence

• Fosters relationships with talent pools

• User generated content creates a robust library of diverse and authentic content that can be repurposed

• Awards/recognition


Your Brand as a Competitive Advantage

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Information Overload


Leveraging Competitive Intelligence

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Overall RatingsGlassdoor

Avg.CDW Company 1 Company 2

Number of Reviews - 785 3,638 98

Overall Company Ratings 3.2 3.9 3.3 3.2

Career Opportunities 3.0 3.7 3.2 3.3

Compensation and Benefits 3.2 3.3 3.5 3.3

Culture and Values 3.2 4.1 3.3 3.4

Senior Leadership 2.9 3.6 2.8 3.1

Work/Life Balance 3.3 3.9 3.6 3.4

Recommend to a Friend?57.5%

Recommend81.6%

Recommend63.3%

Recommend59.4%

Recommend

Business Outlook39.2%

Positive69.8%

Positive28.2%

Positive53.5%

Positive

CEO Approval Rating 68.8%92.2%

Thomas Richards78.9% 83.4%

Above Slightly Above BelowEqual Slightly Below

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Who Are You? Who Do You Want To Be?


CDW’s Recruitment Marketing History

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Recruitment Technology

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Applicant Tracking SystemTaleo

Applicants

Job Descriptions/

Requisition Templates

Referrals

Agency Portal

Application/ Compliance

Screening/ Assessments

Interview Management

Correspondence Management

Interviewer Feedback

Background Check/Drug

Screen

Offer Management

Onboarding


Recruitment Technology

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PROSPECTS

SEO/SEM

Job Posting

Distribution

CRM

Campaign Management

Social

Mobile

Career Sites

Referrals

Recruitment Marketing PlatformSmashFly

Applicant Tracking SystemTaleo

APPLICANTS

Job Descriptions/

Requisition Templates

Referrals

Agency Portal

Application/ Compliance

Screening/ Assessments

Interview Management

CorrespondenceManagement

Interviewer Feedback

Background Check/Drug

Screen

Offer Management

Onboarding


Role of Recruitment Marketing

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§ Increase awareness of CDW as an employer

§ Create and deliver a dynamic, personal experience

§ Increase the volume of the right candidates

§ Effectively drive conversion through the recruitment funnel

AWARENESS

INTEREST

CONSIDERATION

APPLICATION

HIRE

Recruitment Marketing

Recruiting


CDW’s Integrated Marketing Solution

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§ Career Site§ Talent Community§ Content Marketing§ Job Marketing§ Social Media§ Mobile§ Mass Media§ Email Campaigns§ Digital Property Management

§ Microsites§ Events§ Referral Program§ Candidate Experience§ Talent Partner Sites§ Internal Coworker Experience§ Market Research§ Recruitment Marketing Training§ Analytics/Reporting

Recruitment Marketing


CDW Gets Personalization

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Awareness

Interest

Consideration

Process FAQ One-Pager

Follow-up Call and/or Pre-

Screen

Coworker Overview Video

“Job”Overview PDF

CRM“Job”

Newsletter

Engagement Strategy

CDWInfographic

EmailNewsletter

CDW Careers

Page

“Job” Blog

Digital Brochure

CDWBanners

SocialOff Domain

“Job” Pages

Follow-up Email (decline)

Follow-up Email (proceed)

“Job” Marketing


Account Manager Engagement Strategy

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Over 25 different pieces of plug and play collateral aimed at increasing candidate engagement throughout the selection process

Consistent content shared with AM candidates in three phases: Pre Offer, Post Offer, Post Start

Improved Day 1 No Show rate

Decreased offers reneged

Increased accepted offers

3% 5 % 4%

RESULTS


CDW Gets VETS

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Mission Accomplished

ü Attendee Diversity

ü Attendee Quality

ü Attendee Satisfaction


Influencing Business Decisions with Talent Acquisition Data and Insight

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31,226Sourced Candidates

8,744Applicants

5,866Passed Assessments

3,445Recruiter

Interviews

915HM

Interviews

531Accepted

Offers

Expansion Markets

Predictive Analytics


Leading Practices

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v Be ready!

v Determine the right level of partnership with corporate marketing.

v Assess current technology.

v Start small.

v Repurpose.

v Be transparent.

Questions?

Jen SommesiCDW Talent Acquisition

[email protected]@jensommesi

chicago rebels of recruiting roadshow | jen sommesi from cdw

Recruiting & HR