childcraft - bam

Childcraft Letter #13

Page 94 AWAI Direct Mail Hall of Fame

AWAI Direct Mail Hall of Fame Page 95

Overview This letter is another that uses handwritten notes to add a personal touch. The first is the opening word of the letter Bam which grabs the readers attention. This letter takes care to target its audience, parents, assuring them that this book will benefit their children and indirectly implying that they are better parents if they make this purchase.

Here weve got another Im Like You opening this time to parents of young children.

Overview This letter is another that uses handwritten notes to add a personal touch. The first is the opening word of the letter Bam which grabs the readers attention. This letter takes care to target its audience, parents, assuring them that this book will benefit their children and indirectly implying that they are better parents if they make this purchase.

Here weve got another Im Like You opening this time to parents of young children.

Active verbs like meet, probe, and view keep the pace of the copy moving.

Its always a good idea to identify the thing that Keeps The Customer Up At Night.

Quizzes, check-lists, evaluation charts ... they can all get your reader involved in your copy.

childcraft - bam

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