children tv

8/8/2019 Children TV

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Children and televisionChildren and televisionChildren and televisionChildren and television

BYBY

Prasanna.HulikaviPrasanna.Hulikavi


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This instrument can teach, it can illuminate; yes,and it can even inspire. But it can do so only tothe extent that we humans are determined to use

it to those ends. Otherwise, it is merely wires andlights in a box. There is a great, perhaps decisivebattle to be fought, against ignorance, intoleranceand indifference. This weapon of television canbe useful.

Edward R. Murrow, Television Reporter


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The Age of Television TVs are larger, have more realistic color and

images than ever before

248 million TV sets in households Extreme Cable - access to dozens, even hundreds,

of channels and video movies more than 500

broadcasting channels

Violence and childhood obesity are some of the

concerns


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What's On


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Media teacheschildren


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DD has the largest penetration. Channels are luring child audience.

Our target audience the child is moretech savvy

Commercial broadcasters and

advertisers are telecasting to ouryoung India.


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Media platforms are merging one can nowuse the phone, look at an image clip , listen

to music ,surf the net, click pictures, andedit all these eg a cell phone.

The world is shrinking in the binary codeof 01.Digital is the buzz word


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The influence of media

on children Dramatically influences children at all ages. Children are physically passive, yet mentally alert

when watching TV.

Repetition violence becomes so familiar that itbecomes normal

Reduced boundaries between adult and child

knowledge.

Both quantity and quality matter.


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Heavy viewers of TVKids watching 4 or more hoursKids watching 4 or more hoursper dayper day Put in less effort on school work Have poorer reading skills Play less well with friends

Have fewer hobbies and activities More likely to be overweight


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Television & Child

Development Vulnerability in the younger years

Importance of early nutrition and eating

habits In early years children are sensitive to

stimulation and modeling, and cannot filterout the negative

Infants and toddlers need response andreinforced stimulation two things TVcannot provide


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Birth to 18 months

Lights, color, and sound of thetelevision are appealing.

Can recognize characters but cannotunderstand content.

Parent-child interaction during this

time is crucial.


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18 months to 3 years

By 3, most have a favorite program

Children can begin extracting

meaning from what they watch Likely to imitate behaviors seen on

TV

Learn new words and language skills


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Three to Six Year Olds

Play is essential experience is theteacher

Exploration facilitates understanding howthe world works

Television does not offer opportunities foractive play and interactive exploration

Can recognize good and bad characters Most likely to act aggressively after

watching aggressive characters


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Six to Eight TV time drops because of school

attendance and activities

Usually want to watch non-educational television

Effects of media violence are

especially critical in this time


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Nine to Twelve Believe that what they see is a

reflection of real life

Develop television heroes/rolemodels

Self-esteem & identity are

influenced greatly Critical age for television influence

on body image


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Effects on Body Image

& Gender Identity Boys

Violence is acceptable

Body dissatisfaction Treatment of women

Girls Ideal Weight & Image Gender Roles stereotypes Effects on self-esteem


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Content is the KING packaging isthe EMPEROR


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television viewed by children is of programs notspecifically considered "children's shows,

the production of children's programming is big

business, often defined by the ways in which"children's shows" are distinctive. "Children's shows" are those which garner a

majority of a child audience, traditionally theSaturday morning programs.

.


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These shows are almost always profitable.

As the child audience changes rapidly

children do not seem to mind watching reruns, theprograms are shown as many as four times a year

factor that reduces production costs withoutreduction in program availability or profitability.

Moreover, a strong syndication market for off-network children's shows, adds to the profits


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Assumptions Both those who purchase and those who

produce children's programs operate with

assumptions about the child audience that,although changing, remain important. They assume, for example, that there are

gender differences in preferences, but animportant corollary is the assumption that

while girls will watch "boys' shows," boyswill not watch "girls' shows."


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They assume that older children control the set,an assumption related to the axiom

that younger children will watch "up" (in age

appeal) but that older children will not watch "down." The producers and purchasers assume that

children have a short attention span, thatrepetition is a key to education andentertainment, and that children preferrecognizable characters and stories


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children's attraction to the screen isthat children's viewing is governed

by the novelty of the visual stimulus,rapid formal features such asmovements, visual complexity, cuts,pans, zooms, which produce anorienting reflex.


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computers, video games, printmedia,videotapes, music, and television.Although television is themost commonly

usedmedium, viewing timevarieswithage. two tosevenyearsofage, children'sviewing time isabout two hoursperday

Increasing through childhood, itpeaksatabout threeanda half hoursperdayduring middleschoolbeforedropping offtoabout twoanda half hoursperday

during adolescence.


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Thefamilyenvironmentsof thosewhoviewmore television tend toshare certain

characteristics

parentswhowatch alotoftelevision,

televisionleftonasbackgroundnoise,

television in the child'sroom.


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How Do They Watch?

Childrenoften havebeen characterizedas"zombie" viewerswhostaremindlesslyattelevisionfor hours. Instead, naturalistic andlaboratorystudiesof how childrenwatchtelevision indicate that children typicallydividetelevisionviewing among avarietyofactivities.


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Atallages, childrenprimarilymonitortelevision contentwith shortlooksandonlyoccasionallyengage inextended

looksat the television. Justas totalviewing time changesacrossage, thepercentageof time childrenspendactuallylooking at the televisionincreases through middleschool then

dropsslightlyduring adolescence


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Another commonmisconception is that the changing sightsandsoundsof televisionpassively "capture" young children'sattention. Certainformal, noncontentfeaturesof televisionproductiondosometimes cause children toorientautomatically(e.g., asuddenloudnoise, arapidmovement). Nevertheless,

manyfeatures thatattractor hold children'sattentionareinformative, signaling content that childrenarelikely tofindrelevantorentertaining. Forexample, thepresenceofchildren'svoices, peculiarvoices, soundeffects, animation, andpuppets cue children to the child-relevanceof the content.Children'songoing comprehensionalso influences theirattention. If childrenaremaking senseofaprogramandjudging it tobe "for them," theyaremorelikely to keep

attending to it than if itseems confusing oradult-oriented.

Read more: Television - How Do Children Use Television?, How AreChildren Affected by Television?http://social.jrank.org/pages/647/Television.html#ixzz0dyXKfa8M


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sticky" programming--programmingengineered in such a way that

children were able to remember andunderstand what they saw on thescreen


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The influence of media

on children Dramatically influences children at all ages.

Children are physically passive, yet mentally alert

when watching TV.

Repetition violence becomes so familiar that itbecomes normal

Reduced boundaries between adult and childknowledge.

Both quantity and quality matter.


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children tv

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