children's international hits and tv consumption patterns
TRANSCRIPT
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Children’s international hits and TV consumption patterns
This presentation is an abstract of the conference held by Léa Besson, Media Consultant, HMR Kids Summit (Cologne – August 25th, 2015)
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Kids TV Consumption 1
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3 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Kids TV Consumption
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TV faces a growing equipment rate in electronic devices
1 Source: Home Devices 4th quarter 2014 / Mediametrie
64.3%
of kids aged 4-14 live in a household that is equipped with a tablet1
Households are more and more equipped
94.7%
of kids aged 4-14 live in a household that is equipped with a computer1
4 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Kids TV Consumption
And children continue to watch TV
Methodology: Daily Viewing Time per individual among children demo over 2014 Europe: Belgium, Denmark, Finland, France, Germany, Italy, Norway, Poland, Portugal, Russia, Spain, Sweden, UK, Czech Republic North America: Canada (English), USA
3:20
Europe
2:08
Australia (Regional)
2:00 North
America
Portugal
3:55 2:45
Italy
1:58
France =
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Local channels on top 2
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6 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Local channels on top
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Local kidcasters continue to grow stronger
#1 kids’ channel among
Preschoolers
#1 kids channel among
All children
Australia (Regional)
+1.9 points
14% shr
Denmark
+2.3 points
16.6% shr
Sweden
+4.8 points
31.1% shr
France
+0.3 points
11.6% shr
Sweden
+5.5 points
48.3% shr
France
+1 point
15.3% shr
Australia (Regional)
+1.8 points
40.1% shr
Russia
+4.1 points
16.5% shr
UK
+0.2 points
11.7% shr
Market shares on total day / July-December 2014 – comparison with July-December 2013
7 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Local channels on top
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On VOD platforms local players also compete with international giants
Pure players Traditional players
Spec
ialis
ts
Gen
eral
ists
(wit
h ki
ds c
onte
nt)
NB: This mapping is not an exhaustive list of all the platforms available in each country
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Content is the key 3
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9 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Content Is the key
75%
15% 10%
35%
60%
5% 20%
25% 55%
65% 18%
17%
52% 24%
24%
Methodology: Europe: Belgium, Denmark, Finland, France, Germany, Italy, Norway, Portugal, Spain, Sweden, UK World: Europe, Canada English, Indonesia, Malaysia, Philippines, Russia, South Korea, Taiwan,Thailand, Turkey, UK, USA
WORLD
PORTUGAL SWEDEN
Trend between July-Dec. 2013 & July-Dec.2014
EUROPE
ANIMATION
LIVE ACTION
FACTUAL / ENT
FRANCE
Animation still in children’s heart in many countries Programs featuring in the top 20 shows by country (July-December 2014)
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10 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
True and everlasting friendships: travelling hits and new successes Content Is the key
Travelling Hits New Successes
CANADA ENGLISH, ITALY, MALAYSIA,
SPAIN, TAIWAN, USA
SpongeBob SquarePants
19.4% shr on Cbeebies – chl 4-6
#4
Lassie
UNITED KINGDOM
Kate & Mim-Mim
FRANCE
122,900 4-9s On Karusel
#10
Masha and the Bear GERMANY, INDONESIA,
ITALY, RUSSIA
25.1% shr On Clan – chl 4-6
213,000 4-14s on TF1
#5
NEW in Germany – June 2015
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Programs featured in the top 20 shows by country (July-Dec 2014)
11 Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Conclusion
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Conclusion
In a multiscreen environment TV remains the #1 screen in children’s heart
Local and international broadcasters fight hard to attract viewers
Content is the key and many big themes gather children, among them stories of friendship, science and heroes
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Meet us at MIPCOM to get further information about the KIDS TV Report
Jacques Balducci Deputy Sales Director +33 (0)1 47 58 94 34 [email protected]
Your contact at Eurodata TV Worldwide