chile & argentina: doing business in these dynamic economiesprioritizing international trade and...
TRANSCRIPT
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June 2016
Chile & Argentina: Doing Business In These Dynamic Economies
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• Multinational Team
• Full-time presence in Chile, Peru &
Mexico
• Experience in various industries
including mining, energy, health
technology, ICT among many others
• In Market Representation
• Trade Missions & Events
• Partner Search
• Business Meeting Facilitation
• Industry Reports & Market Studies
• Competition Analysis
Our Services:Our Company:
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• State of Wisconsin
• Province of Ontario
• Invest Northern Ireland
• State of New York
• Conference of Great Lakes & Governors
• 1st West Mergers & Acquisitions
Our Representations:
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A Look at Chile: Latin America’s “Dragon”
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Chile at a Glance
• Area: 743,532 km2
• Population: 17.76 million
Growth rate: 1.1%
• Language: Spanish
• Capital: Santiago 6.5 million
• Other Urban Centers:
Concepcion 949,000
Valparaiso 934,000
• Workforce: 8.7 million
• Life expectancy: 81 yrs
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Why Choose Chile?
• Highly competitive, dynamic and globally integrated economy: among the highest growth rate economies in the world
• Institutional and financial strength: low country risk
• Tax friendly economy: Chile's corporate income tax rate is 17%, one of the lowest rates worldwide
• High transparency: 2nd in Latin America, 21st place among 175 countries worldwide
• Great business environment and economic freedom: 1st in Latin America, 10th place among 174 countries worldwide
• Highly skilled and competitive human resources: labor costs in Chile are competitive compared to the USA and European countries
• Excellent transport infrastructure and connectivity to the world
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Chile’s Main Industries
• Largest Sectors: copper, lithium, other minerals, foodstuffs, fish processing, iron and steel, wood and wood products, transport equipment, cement, textiles
• Agricultural Products: grapes, apples, pears, onions, wheat, corn,
oats, peaches, garlic, asparagus, beans, beef, poultry, wool, fish timber
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Argentina
A new chapter under Macri
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Argentina at a Glance• Area: 2,736,690 km2
• Population: 42.98 million
Growth rate: 1.0%
• Language: Spanish
• Capital: Buenos Aires 15.18 million
• Other Urban Centers:
Cordoba 1.45 million
Rosario 1.24 million
Mendoza 937,154
• Workforce: 19.5 million
• Life expectancy: 76 yrs
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Why Choose Argentina?
• Recently elected business-friendly President: Mauricio Macri is prioritizing international trade and investment and securing access to capital markets
• 3rd largest economy in Latin America: with a GDP of over US$ 540 billion
• Abundant natural resources: in areas such as agriculture, mining and unconventional hydrocarbons. Argentina is the leading natural gas producer in Latin America
• High per capita incomes: income distribution is more equal than its Latin America neighbors and has a large middle class encouraging high consumer consumption
• Highly educated work force: a well developed education system has created a highly skilled workforce
• Digitally active society: Argentina has high internet and smart phone penetration rates
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Argentina’s Main Industries
• Largest Sectors: agriculture, mining, foodstuffs, textiles, metalworking & steel, bio-fuels, oil & gas, automotives, consumer durables, pharmaceuticals, chemicals & petrochemicals, printing
• Agricultural Products: soya beans, livestock farming, wheat, corn, citrus fruits, tobacco, tea, grapes
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Country Comparison
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Economies at a Glance
CHILE ARGENTINA
GDP per Capita (PPP 2015) US$23,564 (highest in LA) US$15,168
GDP Growth (2015) 3.3% 0.7%
Inflation Rate (5 year average) 3.36% 10%*
Main Trading Partners (2015) USA, China, Brazil,
Germany, Argentina
Mercosur (mostly Brazil), China,
EU, USA
Imports from the US (2015) 18.9% of imports, totaling US$15.6
billion
13.2% of imports, totaling US$10.8
billion
*3 year average from 2011-2013
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Country Stability & Competitiveness
CHILE ARGENTINA
S&P (2015) AA- SD
Moody’s (2015) Aa3 B3
Fitch (2015) A+ RD
Global Competitiveness Index 2015-
2016
(out of 140 countries)
35th (1st in Latin
America) 106th
Doing Business Ranking (2015) 48th 117th
Number of Days for Starting a Business
(2015)
6 days (down from 35
days in 2010) 25 days
Cost to Import (2014 US$ per
container) $860 $2,320
Enforcing Contracts Rating (2015) 56th (480 days) 38th (590 days)
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Chile & Argentina: Open for Business
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FTA’s and Global Involvement
Chile
• 23 FTA’s in force covering 61 countries, representing 90.1% of world GDP
– TPP pending application
• Member of the Pacific Alliance
– Trade bloc comprised of Chile, Peru, Colombia & Mexico
– Represents 38% of regional GDP, 50% of total trade and 45 % of total FDI flowing into the region
• US-Chile FTA (2011)
– 100% of exports from US duty free since January 2015
Argentina
• Founding member of Mercosur
– Customs union with a CET
• FTAs with Bolivia, Chile, Israel and Peru
• Trade & Investment Framework Agreement with US signed March 2016
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Opportunities in Chile
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Wisconsin-Chile Exports
Source: ITA US Department of Commerce
0
100
200
300
400
500
600
700
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
US$
(m
illio
ns)
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Top Wisconsin-Chile Exports
Source: ITA US Department of Commerce
Industrial Machinery:Electric Machinery:Medical Instruments:Iron or Steel Products:Paper & Paper Articles:
164,731,51128,831,29314,436,81510,662,6916,579,014
2015 Total Exports: US$ 283,429,850
Chile is ranked 15th Export Destination and 2nd in Region
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Opportunities for Imports
Opportunities:
• Mining, Construction, and Energy Machinery
• Agriculture and Food Processing Machinery
• Healthcare Equipment
• Cars and Auto Parts
• Water Desalination
Main imports: Refined/crude petroleum, trucks, cars, aircrafts, heavy machinery, iron and steel, & telecommunication devices
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Opportunities: Renewable Energy
National Energy Strategy:• By 2050, 70% of electricity must come from renewables• Chilean Economic Development Agency subsidies and grants
Mining companies moving from fossil fuels in order to minimize cost: can save US$20/MW hour using solar or wind
Non-Conventional Renewable Energies Opportunities:Huge potential for Solar, Wind, Geothermal, Biomass & Hydroelectric:must be developed sustainably
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Opportunities: Bioscience
Opportunities:
• Biotech: agribusiness, mining, life sciences, aquaculture, forestry and energy sectors present opportunities
• Health: biomedicine, medical devices, pharmaceuticals (especially for non-communicable diseases), health diagnostics R&D
Life sciences represent 2% of GDP
Biotech industry annual sales of US$ 900 million in 2014
US$ 4 billion healthcare investment plan to support the expansion of the
Chilean health system
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Opportunities: Food & Beverage
• Food sales reached US$20 billion in 2015 and is expected to grow at CAGR 6% from 2015-2020
• Highest soft drink consumption level in world• Strong consumption levels & disposable incomes will boost sector• Vast natural resources & trade network position Chile as a prominent
food production base for exporting to region & beyond
Opportunities:• Food: private label, processed foods, pasta,
nutritional products, high-value productse.g. chocolate & confectionery
• Drinks: coffee, beer, health drinks• Mass grocery sector: discount segment and
convenience stores
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• Chile’s manufacturing sector underperforms• Diversification of economy will boost manufacturing sector• Major infrastructure projects will fuel demand for medical and
aerospace manufactures
Opportunities:• Mining equipment: open-pit & underground equipment, conveyor
belts, mill balls• Medical & hospital equipment• Agriculture: specialised & energy efficient machinery & equipment• Auto-parts: local supply only meets 30% of demand• Construction supplies & equipment
Opportunities: Manufacturing
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Opportunities: Water Technology
• Total water production 2015: 1,664 million m3• Total mains water consumption 2015: 1,119 million m3
• Lack of natural water resources in Chile• Main industries in Chile are the largest water consuming sectors:
agriculture & mining• Water sector undergoing constant modernisation and expansion
Opportunities:• Potable water systems for municipalities• Water re-use systems for mining, industrial,
agricultural and aquaculture use• Pre-treatment technology for wastewater and sludge• Reverse osmosis, desalinisation, biological-based treatments,
photostabilisation, hydrodynamic separation & up-flow filter
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Opportunities in Argentina
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Wisconsin-Argentina Exports
Source: ITA US Department of Commerce
0
20
40
60
80
100
120
140
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
US$
(m
illio
ns)
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Top Wisconsin-Argentina Exports
Source: ITA US Department of Commerce
Industrial Machinery:Medical Instruments:Electric Machinery:Animal By-Products:Plastics:
32,084,07628,884,400
2015 Total Exports: US$ 113,532,620
12,027,2156,655,8534,475,996
Argentina is ranked 28th Export Destination and 4th in Region
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Opportunities for Imports
Opportunities:
• Agricultural and Food Processing Machinery
• Electronic Security Equipment
• Healthcare Equipment & Technology
• Shale Gas & Oil
• Biotechnology
• ICT
Main imports: Petroleum gas & oils, automotives, parts and accessories for light & heavy commercial vehicles, telecommunication equipment, pharmaceuticals, powered aircraft
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Opportunities: Energy
• Net importer of energy as insufficient power generation• Renewable energy key factor in Macri government agenda• Investment required to meet rising demand and diversify energy matrix
Renewable Energy: • Law 27.191 - promote renewable energy to 20% of national grid by 2025• Renewable Energy Development Fund (FODER)
Opportunities:• Hydrocarbons (Vaca Muerta shale oil & gas reserves)• Solar, Wind, Hydroelectric & Biomass
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Opportunities: Bioscience
• Strong government investment in research centres, funding & PPPs• Leading biotechnology sector, especially in agroindustry & health• Pharmaceutical & healthcare industry offers strong long-term growth
Opportunities:• Biotechnology: agriculture, food industry, pharmaceuticals, health
diagnosis, genetics (human & animal)• Healthcare: Pharmaceuticals, medical devices & equipment, R&D PPPs
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Opportunities: Food & Beverage
• High per-capita soft drink & alcohol consumption rates: 129L per capita for soft drinks in 2015
• Food consumption is expected to increase by 9.3% CAGR 2014-2019• Small local production of food processing equipment in Argentina:
71% imported in 2014, of which 15% originated in the US
Opportunities:• Food processing equipment & parts, especially related to seeds &
grains, eggs, oils, fruits, nuts and vegeables• Dairy products, confectionery, specialist food ingredients, soft drinks
& alcohol
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Opportunities: Manufacturing
• 2012: manufacturing industry contributed US$85 billion to ArgentineGDP (18% of total GDP)
• 2003-2012 annual accumulated growth for manufacturing industry: 6%• US brands generally preferred by Argentines• Relaxing of import controls offers opportunities for Wisconsin
manufacturers
Opportunities:• Construction equipment and
materials• Mining supplies & machinery• Agriculture – irrigation equipment
and parts & components• Food processing equipment• Electronic security equipment
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Opportunities: ICT
• Second largest IT market in Latin America, valued at US$ 4.2bnexpected growth from 2017 to US$ 7.7bn by 2020
software segment will grow at CAGR 13.7% 2016-2020
• Major government investments to boost services and penetration• Financial services sector biggest spenders (27% of 2014 total spending),
followed by telecoms (18.4%)
Opportunities:• Big data • Cloud computing• Enterprise software• Outsourcing• Infrastructure
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Market Entry Strategy• Critical to assign agent, representative, or distributor
– Assist with regulation compliance
– Overcome language and cultural barriers
– Establish crucial relationships
• Offer a value-added proposition based on quality, price, and service to beat competition
• Ensure after-sales services
• Innovative marketing campaigns in Spanish
• Personal relationships can be key to entry, and reputation goes far
• Do your due diligence
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Market Recommendations
• Come in with a clear objective
• Define clearly what type of business structures would be
viable for your product and market
• Be proactive in your marketing and follow-up and create
personal relationships
• Be committed and experience it first-hand
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We look forward to working with you!
Verónica Medina
CEO of BusinessHubOfficial Representative of WEDC
Av. Vitacura 2969, 17th Floor Las Condes, Santiago de Chile
E: [email protected]: www.businesshubconsultants.com
T: +(56 2) 2530 3600
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Dates: September 24-30, 2016
Cities: Buenos Aires and Santiago
Itinerary:• Sept. 24: Depart from Wisconsin
• Sept. 25: Arrive in Buenos Aires; cultural tour and group dinner
• Sept. 26: Country briefing; individual business appointments in Buenos Aires
• Sept. 27: Individual business appointments in Buenos Aires
• Sept. 28: Travel to Santiago; country briefing and group dinner
• Sept. 29: Individual business appointments in Santiago; cultural tour
• Sept. 30: Individual business appointments in Santiago; evening departure for Wisconsin
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Venture Fee:
• $2,500 for the first participant from a Wisconsin exporter of goods or services
• $2,700 for additional participants from the same company
This subsidized cost includes the following personalized services for participating
companies:
• Market research and customized one-on-one appointments with potential customers, agents, distributors and other market
intermediaries in each city
• Country briefings
• Cultural activities
• Hotel accommodations for the duration of the program
• Some group meals
• Transportation from Buenos Aires to Santiago
• Transportation to/from airports, business meetings and group events
• Interpreters as needed
Not included in the venture fee are the following:
• Round-trip airfare between the U.S. and South America (estimated cost: $1,400)
• Most meals
• Hotel accommodations outside of the official schedule, should participants choose to arrive early or stay late
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The program registration deadline is Aug. 15, 2016.
For more information about this global trade venture, please visit www.InWisconsin.com/argentinachile.
If you have questions about this program, please contact: • Brad Schneider, WEDC Market Development Director
Tel. 608.210.6890 or [email protected]