EDITORIALVol. LVIII No. 4 Friday, 27th July, 2012

Editor :Rtn. PP Ranjit PandaChaterjee lane, Near Old Bus Stand,Berhampur- 760001Cell : 9437011024

Co- Editor :Rtn. T. ParthasarathyS/o. T.V. RaoChurch Road, Berhampur- 760001Cell : 9583367444Email id : chilka.rotary@gmail.com

Rotary Club of Berhampur

“Social obligation is much bigger than supporting worthy

causes. It includes anything that impacts people and the

quality of their lives .”

William Ford Jr., Chairman, Ford Motor Co.“A good company delivers excellent products and services,

and a great company does all that and strives to make

the world a better place.”

William Ford Jr., Chairman, Ford Motor Co.Corporate social responsibility (CSR), and itsimportanceSince the turn of the century, and especially after the

financial crisis, A corporation exists not only to generate

profits for shareholders, but also to add value to society.

CSR is much more than philanthropy or annual reports

about a company’s contributions—it should be considered

a core discipline of the organization. CEOs must look

into the future, understand and articulate their role in

society, and try to center their organizations on addressing

some of the larger needs of society, such as the

environment, sustainability, effects of the global supply

chain, and poverty, both locally and globally.

The challenges companies face in developing andexecuting their strategy for fulfilling socialresponsibilitiesSurveys show that more and more CEOs are saying that

CSR is a very important function in their organizations,

whether they call it CSR or use another term. With the

exception of philanthropy, however, this function is

typically invisible in the organization. Yet, many others

throughout the organization are actually practicing CSR

day-to-day. Consider an operations manager trying to

reduce waste, an HR manager trying to provide certain

healthcare benefits to employees, or a marketing manager

creating a cause branding program. Meanwhile, the CEO

and top management are trying to steer the company

into the future—developing strategies about what products

or services to offer, what markets to enter, and how they

will develop and manufacture these products or services.

These executives—in operations, philanthropy, and

company strategy—are actually all involved in CSR. So

we see three levels of CSR leadership that reflect the

three different groups mentioned earlier: operational

leaders, executives with titles addressing CSR, corporate

affairs, community relations, or philanthropy, and the

CEO. The leadership challenge is getting these people to

work together and align their efforts.

CSR Practices by corporate- An exampleUDAIPUR: 9,000 rural underprivileged children of

Rajasthan and Odisha will join formal school now as their

tenure in Vedanta Anganwadi Centre is getting over in

July 2012.

The child care projects started in close association with

the state governments of Rajasthan, Chattisgarh and

Orissa in the year 2008 has the prime objective to provide

nutrition, health and education to the underprivileged

children who are primarily in the age group of 3 to 6

years. Vedanta as part of the project is supplementing

morning breakfast, with poha and groundnut, providing

clean drinking water, new utensils, colorful books, toys

and other necessary items, much to the needs of these

children. The success of the Vedanta Anganwadi Centers

has been evident through improvement in attendance &

retention of children and a significant progress in their

health & hygiene which is apparent in health check-ups

& weight measurement which is carried out periodically.

The teaching through play-way method has been another

significant factor India houses largest number of children

in this world. To ensure that these children become

responsible citizens of India tomorrow, the Government,

Corporates, NGOs and common citizens need to come

together and join hands to implement such projects

successfully. Visit to the Anganwadi and you can see as

many smiling faces wishing you ‘Good Morning’ and

singing their morning prayers…These 9000 children have

been groomed for about 3 years and they have learned

good habits, etiquettes, discipline, importance of health

& hygiene and basic education. It is a feeling of proud

Today’s EventToday’s EventToday’s EventToday’s EventToday’s Event : First Family of Rotary get together - Dinner Meeting

Next week - 3rd Aug. 2012Next week - 3rd Aug. 2012Next week - 3rd Aug. 2012Next week - 3rd Aug. 2012Next week - 3rd Aug. 2012 Event : Inauguration of membership extention month

Happy Friendship Dayto all Rotarians

RAMADAN - The Holy Month of FastingRamadan is the ninth month of the Muslim calendar. It is

during this month that Muslims observe the Fast of

Ramadan. Dates for Ramadan 2012 (or 1433) are 21 July

– 19 August.

The first evening of RamadanIn many places around the world Muslims will be looking to

the heavens this evening. They will be interested in knowing

if they will be able to see the crescent moon. If it is visible

this will be the signal

for the beginning of

the month of

Ramadan. (In most

countries religious

authorities will make

a proclamation

concerning the

beginning of Ramadan). No fasting will take place till

tomorrow morning. Muslims will rise early to eat their

breakfast before the day begins. Afterwards they will not

have anything else to eat or drink till nightfall. This will be

their daily experience during the next 30 days.

Fasting – RamazanFasting is one of the Five Pillars of the religion of Islam

and one of the highest forms of Islamic worship.

Abstinence from earthly pleasures and curbing evil

that these children will now enter into formal schools and

make their future bright.

The government had said that it would be mandatory for

corporates to disclose to shareholders whether they have

made a contribution of 2% of net profit toward corporate

social responsibility activities.

For the rotary swargdham project we should seriously

look for corporates those who can help us to fulfil by way

of their generocity through CSR.

Olympics Mascots1980- Moscow – MISHA the bear national symbol of Soviet

Union; 1984- Los Angeles- SAM an animated bald eagle

which is the national bird of US; 1988-Seoul- HODORI a

stylized tiger hospitable and friendly traditions of Korean

people; 1992- Spain- COBI a Catalan Sheepdog; 1996-

Atlanta-IZZY the first computer generated mascot; 2000-

Sydney- SYD Rep. Env’nt and energy, OLLY rep. the

Olympic spirit of generosity, MILLIE rep. the Millenium.

All three birds are common wild animals found in Australia;

2004-Athens- ATHENA,PAVOS two modern children

resembling ancient Greek dolls; 2008-Beijing-

BEIBEI,JINGJING,HUANHUAN,YINGYING, NINI the five

names means Beijing welcomes you each rep. a Olympic

ring and Feng Shui element; 2012-London- WENLOCK —

named after an English town in Shropshire that helped

inspire the modern Olympic games — and MANDEVILLE,

whose name pays tribute to the hospital considered the

birthplace of the Paralympic Games.

intentions and desires is regarded as an act of obedience

and submission to God as well as an atonement for sins,

errors, and mistakes. Called Ramadan (or Ramzaan),

Muslims fast during this holy month from the moment

when it first starts to get light until sunset. Muslims fast

as an act of faith and worship towards Allah, seeking to

suppress their desires and increase their spiritual piety.

Fasting together as a worldwide community – Ummah –

affirms the brotherhood and equality of man before Allah.

ISLAMIC CALENDARThe Islamic calendar is based on the lunar cycle. The

month of Ramadan is the ninth month and begins with a

combination of the sighting of the new moon and

astronomical calculations. The exact time of Ramadan

sometimes varies from place to place as some rely heavily

on the moon sightings while others depend on science.

An Imam (Muslim holy man) will declare the exact time

of Ramadan just prior to its commencement. The fasting

period ends upon the sighting of the next new moon,

which occurs after 29 or 30 days.

THE MEANING OF RAMADANThe name Ramadan is derived from the Arabic word

ramida or ar-ramad, denoting intense scorching heat and

dryness, especially the ground. From the same word there

is ramdaa, meaning ‘sunbaked sand’ and the famous

proverb Kal Mustajeer minar ramadaa binnar – to jump

out of the frying pan into the fire. Some say it is so

called because Ramadan scorches out the sins with good

deeds, as the sun burns the ground.

THE SPECIAL FEELING OF RAMADANMuslims have to change their whole physical and

emotional selves during this 30 long days of fasting. A

typical day of fasting begins with getting up early, around

4:30a.m. and sharing a meal called Sahur together before

the fast begins at dawn, about 5:10a.m. As dawn breaks,

the first of five daily prayers, Fajr, is offered.

As the day proceeds, fasting Muslims are constantly

bombarded with messages from their stomachs that it is

time for breakfast, snack, lunch, and so on. And each

time, Muslims remind themselves that they are fasting

for the sole purpose of pleasing Allah and seeking his

mercy. They offer the second and third prayers during

early and late afternoon, respectively.

Fasting helps one to experience how a hungry person

feels and what it is like to have an empty stomach. It

teaches one to share the sufferings of the less fortunate.

Muslims believe that fasting leads one to appreciate the

bounties of Allah, which are usually taken for granted –

until they are missed!

Throughout the day Muslims are encouraged to go out of

their way to help the needy, both financially and

emotionally. Some believe that a reward earned during

this month is multiplied 70 times and more. For this

reason, Ramadan is also known as the month of charity

and generosity.

To a Muslim, fasting not only means abstaining from food,

(Contd. next week)

Birthdays of Rotarians From 20th July to 2nd Aug’12

BIRTHDAYS

29thth July Rtn.K.Chandra Sekhar

31st July’12 Rtn.CA.N.Santaram

1st Aug’12 Rtn.PP.Prof.K.M.Pathy

2nd Aug’12 Rtn.T.Sanat Ku. Patro

Chilka wishes’em many happy returns

NEWS HEADLINES THIS WEEK· Police arrest 88 Maruti workers in relation to the violent

killing of a Maruti Senior Manager. Lockout at MarutiManeswar plant.

· Ratan TATA asks PM to restore govt. credibility andplace the country on a growth path once again.

· 14 killed in US theatre shootout.· NCP calls it quits to lend outside support to the govt.· EC rejects Mulayam’s vote in prez polls· Microsoft posts first quarterly loss in 26 years.· Pranab Mukherjee bags Rashtrapati Bhavan garners 70%

votes bagging 713763 votes.· India has 80 to 100 warheads : US experts· Assam’s ethnic violance effects more than 2 lac. tribals· India beats SL in first ODI but SL squares by winning the

2nd ODI

PP Ranjit Panda AG to RC Bhanjanagar attended their

installation ceremony and shared the dais with their club

prez., Secy. Along with chief guest Mr. Joginder singh,

commandant of the 127 CRPF Battalion and Sri K C Mishra,

DFO on 22nd July, member accompanied him was DRCCSrinivas Prusty and PP Harnath Choudhry, ADSG.

Murlikrishna, Santosh Sahu, Ishaque, PSN, ML Narayana,DR. Satya, T Susant, Prasad, Ranjit, Sunder and many

other Rotarians of our club attended the installation ceremony

of RC Berhampur central on 25th July, The chief guest of the

occasion was Sri Prateek Mohanty, IPS, S.P. Berhampur.

Rt.Anette N.Shanti Lavanya, D/o. Rtn. CA. N.Santaram has

successfully cleared her CA final examination this july.

Rtn. M.Kameswari was bestowed with ‘Andhra Ratnam

Award’ by Arpita Kala Sahitya Seva Samiti,Visakhapatnam

on 20th july 2012

Rtn.PP.P.K.Acharya attended the 27th Installation ceremony

of PROBUS CLUB of Berhampur on 21st July 2012. As MDTC.

he was invited as the Guest of Honor during the Installation

Ceremony of RC.Banpur-Balugan on 22nd July 2012.

ROTARIANS IN LIMELIGHT

Joke of the week.

A S O D I I

T A U G U J R

U J B A N P

Hint : P.A. Sangma’s dream and Pranab’s reality...

Send your answers to 9583367444

replies with all the four answers

will only be considered.

Last week jumble answers

1. SOMALIA

2. CAMEROON

3. VIETNAM

Ans. SERVICE

Currect answers sent by-

1. Rtn.CA. V. Ajit Ku. Raju

2. Rtn. Mihir Rn. Panigrahi

3. Rtn. Sanat Patro

4. Rtn. J. Ramesh

5. Rtn. V.V.R.N. Rao

6. Rtn. CA. D.L. Narayana

7. Rtn. Dr. S. Manmadha Rao

of the weekJ U M B L E

E A K D L P W H S A E

PAST PREZ. COLUMN RTN. PROF. K M PATHY

OSTEOPOROSIS

Osteoporosis is a metabolic disorder where there is

reduction of bone mass resulting in increased weakness

of bone. It is a global problem which is increasing

significantly as the population of world both grows and

ages.

• According to WHO, osteoporosis is second only to

cardiovascular disease as a global healthcare problem.

• Worldwide, life time risk for osteoporotic fractures in

women is 30-50%. The annual incidence rate of

osteoporotic fracture in women is greater than the

combined incidence rates of heart attack, stroke and

breast cancer.

• Osteoporosis is responsible for more than 1.5 million

fractures annually including 300,000 hip fractures, 700,000

vertebral fractures, 2,50,000 wrist fractures and more

than 300,000 fracture of other bones.

Indian Perceptive

One out of 8 males and 1 out of 3 females in India suffers

from osteoporosis, making India one of the largest

affected countries in the world.Number of osteoporotic

fractures in India is 26 million approximately (2003

Statistics). It is estimated that by 2013, this number is

likely to increase to 36 million.Common symptoms are -

bone pain, joint pain, lethargy, lack of interest to work

etc. More often than not, it does not produce any

symptoms. So it is known as “Silent Killer”. Osteoporosis

is preventable. The condition can be reversed through

exercises, cultivating good eating habits and by adding

certain minerals and nutrients.

Published by Rtn. R. Murali krishna, Hony. Secy. Rotary Club of Berhampur, Edited by Rtn. PP Ranjit Panda Printed by Ravi Graphics.

Meets every Friday at 6.30 P.M

Rtn.J. JayalakshmiVice President (2012-13)

Rtn.R. Murali KrishnaHony. Secy (2012-13)

Prof and Head (retd), Dept of pediatricsMKCG MEDICAL COLLEGE, BERHAMPUR, ORISSA3. Minutes of the 2nd meeting held on 13th July’12 were

confirmed.

4. Rtn.Gopiram Agarwal felicitated the birthday boys and

the members who celebrated their wedding anniversaries

during the week.

5.Rtn.PP.E.Chandramohan Rao, Chairman Rotary

Information Committee enlightened the meeting about

rotary information.

6. Rtn.Silla Rama Rao announced the attendance analysis

of meeting held on 6th July’12 with make up.

7. Rtn.E.Narasimham, Treasurer reminded members once

again about the surprise gift that they can pick up by

contributing their subscriptions before 29th July’12.

8. Committee announcements:

9. Rtn.KK.Mishra announced the conduct of Swargdham

committee meeting on 24th July by 4.30 pm.

Secretary Announcements:

10. Secretary read out the invitation of ISKCON,

Berhampur for all members for attending their Function

on 8th Aug’12 at their temple on NH5.

11. Secretary announced that from 20th July’12 onwards

the electronic version of our weekly club bulletin Chilka

is uploaded on our face book page Rotary Club of

Berahmpur on every meeting day, the credits for the

same goes to Editor Rtn.PP.Ranjit panda and Co editor

Rtn.T.Parthasarthy

12. Sectretary announced the receipt of invitations of

Rotary clubs of Temple city BBSR and Berhampur Central

about their installations ceremonies this week.

13. President in charge invited Rtn.PP.Dr.Mangu Subhadra

to introduce the speaker for the meeting.

14. The speaker, Prof P Suvarna Devi, delivered an audio

visual presentation on the topic “EPILEPSY- Facts &

Misconceptions”, the content, information presented

and the myths cleared by her interactive talks were

appreciated by one and all.

15.Rtn.PP.Dr.D.J.J.Swamy presented the speaker with a

citation on behalf of the club.

16.Rtn.ER.R.P.Patnaik proposed the vote of thanks.

17. President thanked Rtn.J.Ramesh for arranging snacks.

18. Sgt-At-Arms Rtn.Srinivas Prusty presented the

attendance analysis of the meeting as;

             Total members          : 135

             Effective Members  : 135

             Members Present  : 55

             Visiting Rotarians : nil

             Guests  : 2

% of Attendance  : 41%

19. All the members invoked the national anthem.

20. The meeting was adjourned.

MINUTES OF THE LAST MEETINGHELD ON 20TH JULY’12Proceedings of the 3rd regular meeting of Rotary Club of

Berhampur for the year 2012-13 held on 20th July’12 at

7.00pm at Rotary Centennial hall, Berhampur ;

1. Vice president Rtn.J.Jayalakshmi, president in charge

in the absence of President Rtn.E.Sivaprasad Rao,

presided over the meeting and called the meeting to

order.

2. President in charge welcomed and invited the speaker

on to the dais:

Prof P Suvarna Devi

KNOW OUR NEWMEMBER

Name

CLA.

DOJ

DOB

Spouse

W/D

Lets

Hobbies

Blood Group

Address off.

Address Res.

Phone

E-mail

Sanjeev MahapatroPharmaceutical Distrubution

6th July’12

24th Aug 1978

Subhashree

28th Nov’2004

Shruti & Somesh

Music,playing cricket,watching

movies

B +

Mahapatro pharmaceuticals,Powel

Street,

Near Venkateswara

Temple,Berhampur

Narasingh temple street,berhampur

9861389838/09439716582

maha_phar1234@yahoo.com

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INVITATIONS1) On the occasion of the Friendship Day on 5th Aug.(sunday)

our club invites all the members to join the celebrations at

RCS Hall by 8 a.m, Breakfast- 8.30 a.m

2) On the occasion of the Friendship Day on 5th Aug.(sunday)

Rtn. Ishaque Shariff has invited all the Rotarians with families

for an ‘Iftar Dinner’ at Gopalpur-on-sea.