China Dream Peggy Liu Lecture From mistrust to trust? China Dream, not LV Dream nor McDonalds Dream Visualise the dream through social network promotion and media (TV shows) First priority: water pollution cleanup. Second priority: walkable, liveable cities. Access of spaces vs Ownership of spaces.UK Dream Julian Borra (Satchi & Satchi) Frame the Dream: audacious diversity (a lot of different races of people). Sustainability: personal QOF. Voice the Dream: Dream tagline, lead meme or key phrase. Reframe sustainability jargon. To culturally relevant language of personal prosperity and national identity. Vision the Dream: visual lexicon, look for culturally shaded visual themes. Compare whats hot and whats not. Forge the Dream: Activate workshops. Populist exercises.. Seek to influence local policies. Forge innovative partnerships with stakeholders. People the Dream: Identify and secure your social movers and shakers. Explore populist storylines. Know the heroes (who are the most influential people out there) Share the Dream: Use media. Writing the dream into populist culture (marketing campaigns and soap operas). Activate community actions. Measure the Dream: pick up rate in social media for the new term. Number of cities adopting Dream policies. Dream workshops held. Number of mass media features and ads. Tyranny of positivity? One size fits all? The holy grail of answer? Schizophrenic relationship with social needs and politics of sustainability in Europe. The word Dream is very particular, polarising and contentious. Different shapes and sizes of dreams depending on culture and trajectory. Latent, Extant, Emerging, Evolving Only to help us ask the right questions. Sustainable Living Plan vs Lighter Living Both deliver smarter living solutions, sustainability truths Find the language the transform desires. Trend or trite?Questions:What do you think about the issue of corruption, especially local authorities, has affected China's path to achieve better environmental sustainability.