Chinese Branch July Highlights

Focus: social media campaign

Billion Netizens Outreach

A new McKinsey survey (5700 people in China):

By the end of 2011

513 million netizens

95% urban

residents register in social media

300 million social media users

91% users log in within 6 months

46% netizens spend 46 minutes in social media daily

The number of Chinese netizens will approach one billion in a few years.

Social Media Campaign

Cross the Great Fire Wall, one

program a time

Excellent and exclusive contents

Build audience with engagement and interaction

VOA brand name promotion

The Number of Social Media Accounts on7 Main platforms by July 27th

Google Plus

Facebook Twitter YouTube Sina Weibo/Video

QQ Weibo

Youku0

2

4

6

8

10

12

14

34 4

6

12

56

Significant Numbers for This Month

• Own 51 Social Media Pages on 7 Different Platforms• 1,377,522Followers in Total• 17,719,311 Views (Video) and Impressions

(Weibo) in Total

From June 30th to July 27th:

• Increased 81,784 Followers • Increased 1,690,632 Views (Video) and

Impressions (Weibo)

VOA Chinese Site美国之音中文部

VOA Chinese has177,079 fans on YouTube by July 27th

The video views of VOA Chinese on Youku and YouTube reached 165,787 on July 27th

Significant Growth Trends:Views increased 422,026 and Subscribers increased 13,280 on YouTube from June 30th to July 27th Fans increased 494 on Facebook and Twitter this month

Walking into America走进美国

Program overview: introducing American society by short documentary films• Original production• 5-7 minutes long• 2 programs per month

Two July programs:• Walk into a labor strike• Chinese students in American high

school – learning about democracy and freedom

The episode of Chinese students attracted 330,000 views in 3 days.

Walking into America走进美国

Significant Growth Trend:Video views on Youku increased 742,765 compared to last monthFans on Sina Weibo increased 526Subscribers on Youku increased 596

Youku, 1,756,385

Sina Weibo, 14,970

YouTube, 1,020,944

Views and Impressions by July 27th

YoukuSina WeiboYouTube

Youku,1,261

Sina Weibo,1,860

Subscribers/Fans by July 27th

YoukuSina Weibo

Congress on China国会报道

Program overview: Interview with members of congress and regular report on congressional hearings

July highlight:Interview with Congresswoman Grace Meng (D-NY), a newly elected member of Chinese origin

Congresswomen Meng revealed the challenges she was facing as a new member, and her concern of the ethnic Chinese community.

Congress on China国会报道

The number of followers reached 1,304 on Twitter and the total views on YouTube is 13,493 by July 27th

9; 1% 123; 8%

87; 6%

1303; 86%

Subscribers/Fans by July 27th

YouTubeFacebookGoogle+Twitter

Democracy in America美式民主

Program overview: How American democracy works• Original production• 2-3 10-minute program per month• Series

July highlight:

Finishing the first two parts of the documentary film “Bill of Rights,” including the first and the second Amendments. The total length is 3 hours.

Democracy in America美式民主

Significant Growth Trend :Video views increased 1,246 on Tudou and Youku compared to last month

2% 4%

94%

Subscribers/Fans by July 27th

TudouYoukuSina Weibo

1720; 4%

31552; 80%

6141; 16%

Views and Impressions by July 27th

TudouYoukuSina Weibo

History’s Mysteries解密时刻

Program overview: History unknown to the public in China

July highlights:• Finished producing “Banned

Books in China” (100 minutes)

• Published the first of a book series “State Secrets,” which attracted much attention in the Hong Kong Book Festival

History’s Mysteries解密时刻

Twitter

The total number of followers on Twitter is 1,301 by July 27th

Google +

The total number of Fans on Google + is 71 by July 27th

Sasha’s QQ weibo1,030,945 Impressions322,036 Followers

Increased 56,830 followers of QQ weibo this month

News Reports

VOA China Branch Chief ：Sasha Gong

I, American – Profiles我，美国人

The total number of views reached 592,707 on YouTube and 2,522 on Youku

Significant Growth Trends :

Video Views increased 10,551 on YouTube and 2,251 on Youku from June 30th to July 27th

English Off-the-Mic美语怎么说

Program overview: introducing popular American English words and phrasesOriginal production• 6-8 minutes long• 2 programs per month

Two July programs:• Tardy Ticket• Petty Cash Jar The total number of views reached 309,916 on Youku

Fans on Weibo include Chinese Film

Star—Ziyi Zhang

• The total number of followers reached 298,359 on Sina weibo and 40,327 on Sina Micro-Group

• Total re-tweets reached 258,010 on Sina Weibo, each piece has around 200,000 impressions on average.

Significant Growth Trends :• Followers of Weibo increased

6,040 from June 30th to July 27th

• Views of Youku increased 40,319 from June 30th to July 27th

English Off-the-Mic美语怎么说

OMG 美语 – American slang

Fans increased 3,953 on Sina Weibo from June 30th to July 27th The number of repost increased 2,324 on Sina Weibo this month

Significant Growth Trends :

Sina Weibo; 351801

Facebook, 4,506 Twitter, 1,431Subscribers/Fans by July 27th

Sina WeiboFacebookTwitter

Trendy USA 新潮 USALegal Window 法律窗口

56.comVideo views on 56.com is 2,665,829 by July 27th

Views increased 421,294 from June 30th to July 27th

Sina Weibo

The total impressions on Sina Weibo is 153,552 by July 27th The total number of Fans is 36,401 Fans increased 1,543 from June 30th to July 27th

江河’ s weibo&blogIncreased 48,538 QQ weibo Impressions this

month

齐之丰’ s weibo882 Followers

Increased 33,914 Impressions this week

VOA Reporter: Zhifeng Qi

VOA Reporters’ Social Media Pages

何清涟’ s blogIncreased 9,451 Views on Netease and VOA Chinese

blog this week

VOA Blogger ：Qinglian He

宁馨’ s QQ weibo

30,292 Followers

VOA Reporter: Xin Ning

VOA Reporters’ Social Media Pages

This is onlythe beginning…