chinese urban tourism in mexico city - 2013
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Urban Tourism in Mexico City. Chinese outbound tourism as a case studyTRANSCRIPT
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Urban Tourism in Mexico City Chinese Outbound Tourism as a Case Study
Alma Berenice PendzialekUrban Tourism SeminarKU Eichstätt- Ingolstadt
13.07.13
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1. Mexico City as a Urban Tourism Destination
Urban tourism is that one that takes place in
crowded spaces. Mega City (More than 20 Mio. inhabitants)
These are known as
strategic in the service sector, More 70% from the city´s GDP
strong in knowledge production, 330,000 Students in UNAM,
extremely cultural, More than 160 Museums and Galleries
innovative,
politically important Base of the executive, legislative and judicial branchesof the government.
and key as a global node.
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What kind of city is Mexico?
National / Capital Heritage Cultural
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“Zona Metropolitana”
16 Delegations from Mexico City
59 Municipalities from Mexico State
1 Municipality from Hidalgo
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Tourism in Mexico City
2012 Arrivals of Tourists: 12.3 Mio. National - 10.1 Mio.International - 2.2 Mio.
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2. Mexico City for Chinese Outbound Tourists
World83.2 Mio.US $102 Bio.
Mexico2011: 36.8782012: 47.810
Sources: COTRI and Sistema Integral de Operación Migratoria (SIOM) Mexico
To Mexico City Airport:
2012: 18.113
Arrivals of Chinese tourists to Mexico 2005 - 2010
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Profile
• Segments
• Perceptions of the City
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3. Performing Urban Tourism by Chinese Tourists
Consumption of the city under the “Performing” Metaphor
Preparation & Performance
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Preparation Public Sector: Consejo de PromociónTurística CPTM
Chinese Website and Social Media Campaigns
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Private Sector: AMSTAR DMC
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Performance -- City Center
• Lunch in Mexico
City´s Chinatown.
• Walking around Bellas Artes
Museum, Zocalo,
Metropolitan Cathedral,
National Palace and
Templo Mayor.
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Performance -- Museums and Shopping
• National Museum of Antropology
• Shopping in Polanco.
• Back to the hotel
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4. Challenges
• VisaProcess improvement
• Brand AwarenessMKT, Famtours, joint efforts with other Latin American destinations
• Market Intelligence StudiesMass Tourism / Business Tourism / New Chinese Tourists
• Product Adaptation and Quality ServicesSigns, information of sites in Chinese.Trainings. Making Chinese tourists feel „Welcome“Certified tour guides. Chinese speaking and Mexico Experts.
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Thanks for your attention!
Gracias
Danke