ching man tang. physical and digital sales in finland and elsewhere legal ◦ distribution ...
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Digitaalinen Musiikki Internetissä
Physical and digital Sales in Finland and elsewhere Legal
◦ Distribution Illegal Summary
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Contents
Digitaalinen Musiikki Internetissä
In 2010 sales of recordings went down 7 %, digital sales grew 41 %
Digital music has cut down on distribution costs and ”delivery”time
Digitalisation has forced artists and record labels towards modern sales
New artists utilise both; digital backs the physical
Consumers still prefer physical
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Physical vs. Digital
Digitaalinen Musiikki Internetissä
Backing physical sales digitally ◦ Promotion◦ Social media: Facebook, MySpace, Youtube◦ Visibility◦ Samples◦ Street team
Audience◦ Target audience
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Physical vs. Digital
Digitaalinen Musiikki Internetissä
84.20%
18.23%
Total sales 2010
Fyysiset tal-lenteetDigitaaliset tallenteet
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Total sales 2010
Digitaalinen Musiikki Internetissä
47.80%51.80%
0.07% 0.46%
Digital sales
Singlet Albumit MusiikkivideotMuut
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Total sales 2010
1.58%0.54%
97.60%
0.24%
Physical sales
Singlet Vinyylit
CD:t Muut
Digitaalinen Musiikki Internetissä
Few Finns legally buy digital music Easy legal music distribution channels are
favored Paid by credit card, PayPal etc. Thought of as expensive
◦ Illegal downloads
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Legal downloading
Digitaalinen Musiikki Internetissä
Most popular digital music store Originally DRM-copy protected
◦ Only iTunes and iPod Pricing
◦ 0,99€/song◦ 9,99€/album
Artists not happy with their share
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iTunes Store
Digitaalinen Musiikki Internetissä
Over10m. users Over10m. tracks Free and premium version Possibility to buy tracks Mobile apps Used only in a few countries Critisized by record companies
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Spotify
Digitaalinen Musiikki Internetissä
> 90% of digital music consumption Easy Free Lots of distribution channels
◦ KaZaA, eMule, DC++, BitTorrent
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Illegal downloading
Digitaalinen Musiikki Internetissä
Working version published 2003 Three sides: user, tracking server and www-
server Meant for distribution of single files/file
packets The Pirate Bay is the largest .torrent-index
◦ Established in 2003, independent organisation 2004
◦ Trial 2009
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BitTorrent
Digitaalinen Musiikki Internetissä13/14
Making minimum wage online
143 self-paid records 155 records sold on eBay 1161 iTunes/Napster albums
◦ 0,94$/album 12 399 Amazon iTunes mp3s 1 546 667 Last.fm plays
◦ 0,00075$/play 4 053 110 Spotify plays
◦ 0,00029$/play