Chipper’s Diet(India’s first natural diet supplying app)

Marketing plan for

Chippers Diet app

Executive summary

Situation analysis

Goal

Strategy

Tactics

Implementation

Executive summary:• Chippers diet is an app that

helps people to create a healthy lifestyle.

• It is an app that helps people to achieve their fitness goals.

• It is a platform where people can get access to the world class Nutritionists.

Executive summary:• People can also have their

personalized diet plans suggested by experts.

• It is a perfect saviour for the people who are busy and don’t have time to manage their diet plans.

• Through this app people can have an opportunity to get their personalized quality diet at their door step also at fair price.

Executive summary

Situation analysis

Goal

Strategy

Tactics

Implementation

Company overview• Chippers diet- is the most advanced

and revolutionizing app. With the help of this app people can achieve their fitness goals with ease.

• It is a platform with world class Nutritionists so that people can get expert advice to personalize their diet plans.

• Also we help people who don’t have time to manage their diet plans by supplying quality diet at their door step.

Market overview• Now a days everyone don’t have opportunity to have an expert advice about their diet, So our app fills this gap giving people an opportunity to meet experts.• Among busy working class although they have a diet plan,

they don’t find enough time to manage their diet plan. We help them by supplying their personalized quality diet at their door step.

Target customers

Busy working professionals

People who practice Physical activities as part of

daily routine

Fitness freaks

Senior citizens

Executive summary

Situation analysis

Goal

Strategy

Tactics

Implementation

Goal Chipper diet is committed in

changing the lifestyle of people by enhancing the health and fitness of individuals. As a leader in the market we take pride in giving people an access to world class

nutritionists and helping them to reach their fitness goals by

supplying quality natural diet at their doorstep.

Executive summary

Situation analysis

Goal

Strategy

Tactics

Implementation

Key components

Key components

Target market

Value proposition

Target market• People who are trying to adopt a healthy life style.• Busy working professionals who don’t have enough time to

manage their diet plan.• People who have yoga , gym and other physical activities as a

part of their daily routine.

customers

• Nutritionists in the app network can earn through subscriptions.

• Restaurants will have an opportunity to increase their sales by supplying the prescribed diet.

collaborators

• Apps like Nutrino, My fitness pal, Super foods, but none of them have rich network of Nutritionists.

• Also there is no app presently in the Indian market that supplies natural diet for fitness freaks.

competitors

Customer value proposition

• Customers will have an opportunity to have expert advice about their diet plan 24/7.

• Customers will have access to world class nutritionists.

• Customers will have an option to get healthy natural diet at their door step.

• Customers can also opt for scheduled monthly delivery plans.

Collaborator value proposition

• This is a good platform for the Nutritionists to improve their scope, also they have an opportunity to earn through subscriptions.

• Restaurants in the network can make a good business out of it by supplying quality diet to customers.

• Ratings will be given by customers to Nutritionists and restaurants.

Executive summary

Situation analysis

Goal

Strategy

Tactics

Implementation

Marketing mix

Price

Promotion

place

Product

•App to get access to Nutritionists and to order prescribed diet online.•monthly and yearly subscriptions available.

Product

•Promotional events in residential areas.•Banners in prime locations of various cities.•Ads in social media pages and local radios.•Customer will get a free subscription for the first month.

Promotion

•App is available on Google play and IOS platform for free. place• Customer will have free subscription for the first

month.• After the first month, subscription cost will be

$3.99/month or $39.99/year.price

Executive summary

Situation analysis

Goal

Strategy

Tactics

Implementation

Organisationalinfrastructure

• A team of developers to manage app, a marketing team, an operational team which maintains the network of Nutritionists and restaurants.

Business process

• A user will subscribe a nutritionist among the available Nutritionists.• A personalized diet plan will be suggested by the Nutritionist.• According to user requirements he may subscribe for the delivery of personalized diet

from the available restaurants.

schedule

• Access to the Nutritionist will be given to the user depending on the availability of Nutritionist.

• Customer can opt for scheduled delivery of prescribed diet.• Monthly and Yearly Subscriptions are available for the Nutritionists and Restaurants

Eat healthy Stay healthyCreated by Mani Kishore VNRHYD during marketing internship by prof. Sameer Mathur ,IIM LUCKNOW