Choose your destination.

MPI will help you get there.

Continuous Improvement

= Best Practices

Voice Visuals Strategy

Services

• Create print/digital

communication tools

• Promote programs,

events and

opportunities

• Support a variety of

internal and external

communications

• Provide photography

• Help with website

needs

• Assist with apparel

and promotional items

• Maintain social media

• Develop creative

solutions – just ask!

But first

Strategy

• What exactly are you trying to

accomplish?

• Intake meetings help clarify:• Goal

• Audience

• Message

• Tools

• Timing

Writing

• Is different than academic writing

• Is strengthened by the Feature, Function,

Benefit strategy

• Aims for a specific voice

• Is consistent across the organization

Apparel and Merchandise

• Coordinate with preferred providers

• Facilitate custom requests

• Assist clubs and organizations

• True Blue Tuesdays

Social Media

• Facebook

• Twitter

• Instagram

• LinkedIn

Consistent and Intentional

Design

• Use the professional-grade tools and

practices

• Align with College branding standards

• Create a unified presence across

tools/platforms and the organization

Ready-to-go Tools

• Upgrades underway to the MPI website

– On-brand templates

– HCC images

– Institutional logos

• Make-and-take sessions later this fall

News and Public Information

• Provide content for media outlets

• Respond to media requests

• Inform internally

Government

• Stay informed on issues

• Share updates

• Arrange campus visits

MPI Requests

• myHeartland

• Call 268-8164 or jeanette.kavanaugh @heartland.edu

The MPI Team

Amy Humphreys

Director of Marketing

Anjanel Folkens

Assoc. Director of

Creative Design

Services

Becky Gropp

Assoc. Director of

Public Information

Raegan Rinchiuso

Coordinator

of Marketing

Jeanette Kavanaugh

Production AssistantAudrey Stickrod

Coordinator of

Photography and

Graphic Designer

Sean McCullough

Digital and Graphic

Designer

Robert Vassallo

Design Intern