destination website: drive more direct bookings with visuals
DESCRIPTION
This webinar will focus on several key elements to drive up those valuable direct bookings on your hotel’s website by showing you how to keep shoppers who arrive at your website engaged and motivated to make a booking directly with you.TRANSCRIPT
Copyright © 2014 Leonardo Worldwide Corporation
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
Destination Website: Drive More Direct Bookings with Visuals
February 19, 2014 Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
Darlene RondeauVice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau
Tim PeterE-Commerce & Digital Marketing
Tim Peter & Associates
Emma RichardE-Commerce
Ocean Partners Hospitality
Hotel Websites:
► Drive Bookings
► Show an experience
► Tell your story
Tim PeterE-Commerce & Digital Marketing
Tim Peter & Associates
Elements of E-commerce
How Digital Storytelling Drives Revenue and Results
1
2
3
4
Content
Customer Conversion
1 2 3
DreamDiscoverResearch
BookAnticipate
StayRemember
X
12
300 Million Photos Uploaded Daily
© 2013 - Tim Peter & Associates
More People Own Mobile Phones Than Own Toothbrushes
2013: 45% of Searches on Mobile
Source: Google
Have We Reached “Peak Search”?
Source: Google
What is a “Search Engine” in 2014?
►Content-rich►Context-rich►Keyword-rich►Customer-focused
Snackable
Sharp
Shareable
►Focus●Customer●Content●Conversion
►Content Rules●Snackable●Shareable●Sharp
►Create content that can be quickly and easily digested
►Ensure that your stories are shareable
►Focus on developing crisp, clear messages
Key Takeaways
Emma RichardE-Commerce
Ocean Partners Associates
A picture is worth a thousand words.Napoleon Bonaparte
A picture is a poem without words. Horace
The soul never thinks without a picture. Aristotle
Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Dale Carnegie
#StayCocoaBeach
Value of a Vanity Site
CourtyardCocoabeach.com
Marriott.com Site
Stay Cocoa Beach Blogstaycocoabeach.blogspot.com
Food & Beverage
Front Desk Government Shutdown Special
►Create fresh and up-to-date content using images, your surroundings & local events
►Social Media is a “Friendly” thing
►Don’t oversell
Key Takeaways
► About Leonardo
► Invitations to upcoming webinars●March’s topic is “Targeting Specific Customer
Segments”●April is about “Leveraging Social Media for Hotels”
► Recording of this webinar●Share it with your colleagues
It’s a Wrap
Questions and Best Practices
Copyright © 2014 Leonardo Worldwide Corporation