christian goodman: the power of connections
DESCRIPTION
Linking people, behaviour and data to build insights.TRANSCRIPT
THE POWER OF CONNECTIONSLINKING PEOPLE, BEHAVIOUR AND DATA TO BUILD INSIGHTS
19 Sept 2011
Presented by:
Christina Goodman
DATA TO BUILD INSIGHTS
22
650+ connections
10,500+ new people in my network in the past network in the past month
7,195,052+ professionals in my reach
33
OUR LIVES ARE MORE DIGITALLY-DRIVEN THAN EVER BEFORETHE AVERAGE CONSUMER IS MORE CONNECTED
4
1.0CONNECTING PEOPLE
THE POWER (AND SIZE)OF THE NETWORKS
750m
175m
120m
6
NOT ALL NETWORKS ARE CREATED EQUAL
7
THINK BACK TO THE ROLADEX
88
THE LARGEST PROFESSIONAL AUDIENCE AT YOUR FINGERTIPS WITH LINKEDIN
120M+26M in Europe:
6M in the UK
2M in NL
2M in France
200+companies
170+industries
All F500
represented
1M in Spain
1M in DACH
2M in Italy
2M in the Nordics
Source: Internal Member Numbers from LinkedIn 9
1010
CONNECTINGTHE MOST AFFLUENT BUSINESS AUDIENCE
Source: Europa TGINet 2010 R2 – FR, ES, D, GB 11
WHAT ARE PEOPLE ACTUALLY DOING ON LINKEDIN?
HOW CAN I REACH INFLUENCERS?
12Source: LinkedIn UK online survey, n = 1,376; fielded 5/4 – 6/3/10
NETWORKING IN THE PROFESSIONAL CONTEXT
WHAT DOES IT MEAN?
DISCOVERING
GATHERING
13
SHARING
DEBATING
13
RECOMMENDING
OUR MISSION
To connect the world’s
professionals to make them
more productive and successful
14
IDENTITY
TRUST
WHAT PROFESSIONALS NEED TODAYTO MAKE FAST & EFFECTIVE DECISIONS
INSIGHTSIDENTITY
&
NETWORK
15
ConnectExperience /
Education
PROFESSIONAL IDENTITY ECOSYSTEMTHE PROFESSIONAL PROFILE OF RECORD
Professional Details
Summary: Career and
Professional Highlights
Groups /Associations
Recommendations
16
COMPANIES CAN CREATE THEIR OWN IDENTITY
Follow
Recommend
Viewer AwareProduct / Service
spotlight
17 17
Feature Product / Services
77% TRUST THE INFORMATION ON LINKEDIN
15%
77%3%
44%
Source: LinkedIn UK online survey, n = 1,328; fielded 5/4 – 6/3/10
25%
37%
88%
31%
22%
3%
Keyword
Relevancy
SIGNAL – WHO’S MENTIONING YOUR BRAND?DATA-DRIVEN SOCIAL RELEVANCE
19
Insight
19
PROFESSIONAL INSIGHTS AND KNOWLEDGE SHARINGYOUR ESSENTIAL SOURCE FOR BUSINESS INTELLIGENCE
Follow
Context
Data
20
Share
Critical Mass
2.0TURNING DATA INTO INSIGHTS
WHAT’S IN A NAME?
professional
*Over represented names on LinkedIn
WE REACH MORE C-LEVEL EXECUTIVES DAILY THAN ANY OTHER NEWS/BUSINESS SITE MEASURED
Source: BE:Europe 201123
155% more likely to recommend
WE ALSO KNOW ABOUT C-LEVEL EXECUTIVES USING LINKEDIN
33%YoY Member Growth
15 yrsAv work experience
54% more likely to have visited LI within the last 7 days
146%More Connected
Source: LinkedIn Insights UK. Benchmark: Entire UK Audience
Average Age
42
24
CxO’s PRIMARY USE OF LINKEDIN: NETWORKING
Profile Viewing
Home Page
People Search
Groups
20
25
30
35
40
Av
era
ge p
ag
e v
iew
s w
hen
usin
g s
ecti
on
Source: LinkedIn Panorama, UK, May 2011
Inbox
Home Page
Address Book
Company
Jobs
0
5
10
15
20
0% 20% 40% 60% 80% 100%
Av
era
ge p
ag
e v
iew
s w
hen
usin
g s
ecti
on
% of visitors using section when visiting
25
MOST SEARCHED COMPANIES ON LINKEDIN
THE POWER OF CONNECTIONS
27
EACH ACTIVITY HAS A VIRAL EFFECT
THANK YOU!THANK YOU!
Christina Goodman
Research & Insights, LinkedIn
@chrgoolondon