Christmas Update 2012

Department Contact Telephone E-Mail

Buying Cheryl Hope 0161 486 2300 chope@petsathome.co.uk

Merchandising Jo Butterwick 0161 486 4571 jbutterwick@petsathome.co.uk

Availability Claire Lyon 0161 486 3751 clyon@petsathome.co.uk

Key Contacts

Main Launch Stock DeliveryThere will be 29 Christmas products which will not arrive on your main launch Christmas delivery, but colleagues will still be able to build a strong, credible Christmas offer, apart from the Christmas Small Animal Gondola End. Please see the table below which details the temporary overface option for each product, until the stock becomes available.

Merchandising LocationLate BCP Description Overface BCP Description / Comments

Christmas Cat Gondola End & Power Panel 15863 -)PAH CAT STOCKING 11131 Whiskas Cat Xmas StockingChristmas Cat Gondola End 27795 -)PAH PICKLES GIFT SET 28860 Xmas Gingerbread Scratch House (turn side on)Christmas Cat Gondola End 27796 -)PAH CAT CRACKER As above As aboveChristmas Cat Gondola End 30850 -)SG GIFT PACK POULTRY As above As aboveChristmas Cat Gondola End 34828 -)SG GIFT PACK FISH As above As aboveChristmas Cat Gondola End 27895 -)PAH CATNIP MICE 28882 The Cod FatherChristmas Cat Gondola End 24266 -)PAH CATNIP XMAS SANTA 28883 BCP 28883 - The Rat PackFeature Space - Rawhide Bay 33419 -)LUXURY MEAT GIFT SET 30363 & 30316 Munchy Tub & Munchy Xmas LolliesFeature Space - Rawhide Bay 30419 -)PAH GIANT RAWHIDE CANE 30386 Giant Rawhide BoneFeature Space - Rawhide Bay 30460 -)PAH RAWHIDE CANE As above As aboveFeature Space - Rawhide Bay 30972 -)RAWHIDE CANE TURKEY As above As aboveFeature Space - Rawhide Bay 30535 -)RAWHIDE WREATH 28904 Giant WreathFeature Space - Stockings Bay 18448 -)PAH DOG XMAS CRKER 100 31860 Festive Box

Feature Space - Stockings Bay & Power Panel 33418 PUPPY STOCKING

4203 & 30683 / 28909

Feature Space – BCP 4203 Xmas Dog Mpack Foil & BCP 30683 Naturals Gift Bag Powerpanel - BCP 28909 Rawhide Stocking Medium

Feature Space - Stockings Bay & Power Panel 16217 -)PAH LUX DOG STOCKING 28896 PAH Rawhide Stocking LargeChristmas Impulse End 30618 -)MUNCHY COINS 10PK 30622 Rawhide Sweets 5pkChristmas Impulse End 30621 -)MUNCHY PRESENTS 4PK 28906 Bone Flats 10pkChristmas Impulse End 30619 -)WHITE KNT MINI BNE 6PK 30623 Rawhide BootChristmas Small Animal Gondola End 26723 -)RODENT XMAS HOME GIFT

Please leave the current promo end in situ until you receive the Christmas Small Animal Gondola End stock. Delivery dates will be

communicated to stores over the next 2 weeks.

Christmas Small Animal Gondola End 26721 -)RODENT XMAS GIFT SETChristmas Small Animal Gondola End 26722 -)RABBIT XMAS GIFT SETChristmas Small Animal Gondola End 34043 -)PROTOS 58 HAMSTER HOMChristmas Small Animal Gondola End 28892 -)RODY TUNNEL GPIG/RABChristmas Small Animal Gondola End 26719 -)XMAS HAMSTER STOCKINGChristmas Small Animal Gondola End 26720 -)XMAS RAB & GPIG STOCKChristmas Small Animal Gondola End 34905 -)SMALL ANIMAL STOCKINGChristmas Small Animal Gondola End 26727 -)XMAS S/A CRACKERChristmas Small Animal Gondola End 30638 XMAS LOOFAH CHEWSChristmas Small Animal Gondola End 24284 -)PAH S/A YOGURT SANTA

Christmas Dog Fashion Gondola EndChristmas Cat Gondola End

The photo shows the temporary overface option. Please use the ribbon bow on the

Xmas organza gift set (BCP 28880) which will allow it to be pegged

Christmas Gondola Ends showing temporary overface and POS

Christmas Small Animal Gondola EndDue to a large amount of the products on the Christmas small animal gondola end not being on your main delivery, we advise stores to keep the current promotion merchandised until the products are delivered to store. We are hopeful the majority of the small animal products will be delivered and distributed to stores prior to the launch date of the promotion. Further updates of delivery dates will be issued to stores over the next 2 weeks.

The photo shows the temporary overface option

Christmas Feature Space Bay 3

The photo shows the temporary overface option

Christmas Feature Space Bay 4

Christmas Feature Space Bay 2

Christmas Feature Space Bay 1

Please ensure a red metal promo tray is used on bay 1

The photo demonstrates how to merchandise the giant rawhide bones using 2 x standard

pegs

Christmas Feature Space showing temporary overface (Bay 3 & 4) and POS

Christmas Impulse End & Powerpanels showing temporary overface

If stores have a base shelf, please merchandise BCP 18417 Good Boy Selection box and BCP 31860 Festive Box in this space

Christmas Impulse End

Christmas Feature Space Power Panel

Christmas Power Panel – DP7

Christmas Power Panel –

IDP4

The photo shows the temporary overface

option

The photo shows the temporary overface

option

Amendment to Additional Shelving Equipment

The Christmas Brief detailed stores will receive “additional shelving for use on Feature Space and Promo Gondola Ends from DC.” Stores will still receive the additional shelving but this will only be for the Feature Space Fixture. This does not include your gondola ends.

Colleagues are to use existing spare shelving already in their store as detailed below;

• If you do not have a Caem 400mm / Tego 370mm / StoreBest 390mm depth shelf brackets, please use Caem 500mm / Tego 470mm / StoreBest 520mm  brackets. • If you do not have a 200mm depth shelf brackets, please use 300mm or 330mm brackets if available.  

If colleagues have any queries regarding their equipment please contact Ian Atherton by Email: iatherton@petsathome.co.uk  or  Tel: 0161 486 3575 / 07918 630171