christy scazzero ie express yourself
TRANSCRIPT
IE : EXPRESS YOURSELF
RESULT #1
CHRISTY SCAZZERO
YOU HAVE JUST PARTICIPATED IN AN IMPORTANT MEETING WITH YOUR SUPERIOR. HOW WILL YOU ENSURE THAT EVERY PART OF THE
INSTRUCTIONS YOU RECEIVED WILL PROPERLY REACH ALL SUBORDINATES, SUPPLIERS AND CLIENTS, LOCATED IN DIFFERENT PARTS OF THE WORLD?
CHRISTY SCAZZERO
QUESTION F.
Last year charity: water launched its annual September Campaign. We were aiming to raise $4M for the Sahel region of Africa.
My CEO tasked me with spending the money that this campaign would raise
In the following slides, I’ll take you through how I reshaped the way different teams shared information to make this campaign a success.
THE GIST
CHRISTY SCAZZERO
WHO WE ARE
charity: water is a non-profit organization bringing clean and safe drinking water to people in need around the world. To date we’ve funded over 16,000 projects in 24 countries serving 5.2M people
CHRISTY SCAZZERO
IT USUALLY STARTS WITH AN EMAIL LIKE THIS FROM THE EXECUTIVE TEAM…
EVERY YEAR CHARITY: WATER PRODUCES A MAJOR CAMPAIGN THAT REPRESENTS 10%
OF OUR ANNUAL REVENUE…
GETTING TO WORK…
» Mobilize stakeholders
» Find qualified partners in Mali and Niger to implement water projects with the funds raised. They should have $5M worth of capacity and have target areas that are operationally secure.
» Ensure that these partners understand charity: water’s proposal, budgeting and reporting requirements
» Develop a strong proposal based on the parameters given to me by the Executive team.
MY ASSIGNMENT
STAKEHOLDERS
1. charity: water Programs team
2. charity: water Creative team
3. charity: water Executive team
4. Implementing partner regional staff in D.C., L.A., Bamako and Niamey
CONSIDERATIONS
1. Information needs to be communicated cross-departmentally, cross-organizationally and cross-culturally.
2. The campaign was scheduled to launch in August of 2014
3. Select members from the Programs team, Creative team and the CEO will need to travel to the field before campaign launch to conduct separate campaign activities.
ORGANIZING THE STAKEHOLDERS
CHALLENGE #1
CHRISTY SCAZZERO
My team, responsible for spending the organization’s money on high impact programs, is the nucleus of the organization. We support our fundraising department by reporting back to donors on results of the field work, we help facilitate media trips to the field so our creative department can tell stories about the work (both to build the brand and for fundraising) and we manage our global implementing organizations and thousands of water projects.
The challenge, however, was that most of the information coming in from the field historically stayed within the brains and inboxes of this small team. And they were located in three different countries. I needed to find a way to open up the lines of communication to other departments to make our biggest campaign the most successful yet.
WATER PROGRAM OFFICER
WATER PROGRAM OFFICER ETHIOPIA
WATER PROGRAM OFFICER
PROJECT DATA OFFICER
WATER PROGRAM MANAGER SOUTH EAST ASIA
SUSTAINABILITY ASSOCIATE
WATER PROGRAM ASSOCIATE
CHRISTY SCAZZERO
MY TEAM
DIFFERENT TIME ZONES
CHALLENGE #2
CHRISTY SCAZZERO
GLOBAL OPERATIONS
Working locations of campaign stakeholders
NEW YORK
7:30AM EST
ADDIS ABABA
3:00PM
PHNOM PENH
7:30PM
BAMAKO
1:30PM
NIAMEY
12:30PM
LOS ANGELES
4:30AM
CHRISTY SCAZZERO
I have several direct reports I need to communicate with - we live in three countries and four time zones.We had three partners in two more countries implementing projects under this campaign, adding two more time zones into the mix!
COMMUNICATION
CHALLENGE #3
CHRISTY SCAZZERO
Six stakeholders I need to communicate with daily live in developing countries and struggle with limited infrastructure. They experience frequent power outages which strain consistent
and reliable communication. Our calls often end in a network purgatory, only gathering 75% of the conversation. We have to reschedule our meetings frequently and
spontaneously.
CHRISTY SCAZZERO
LIMITED INFRASTRUCTURE
MY PLAN OF ACTION
CHRISTY SCAZZERO
CHRISTY SCAZZERO
I restructured the entire Programs team into regional Pools. Pools had weekly meetings led by Program Officers (WPOs) and were attended by all stakeholders in Operations.
This reorganization enabled departments to have ongoing visibility into field work for the first time.
WPO’s came prepared each week with updates on field trip planning, follow up work from field trips, preliminary budget and proposal reviews and and an update on campaign milestones. Creative and Executive team members could choose to attend a meeting for campaign updates.
FIRST, I RE-ORGANIZED
NEXT, I ESTABLISHED THE COMMUNICATION MEDIUM
Different teams use different communication and project management tools. The first step was to establish which
tools would be used, by whom and for what.
Creative & Engineering Programs & Pools Org-wide (all teams)
CHRISTY SCAZZERO
CHRISTY SCAZZERO
THEN, I DEVELOPED A MILESTONESCALENDAR FOR STAKEHOLDERS
FINALLY, I SENT THE TEAMSTO MALI AND NIGER
Nothing secures clear communication with the field like face to face meetings.
CHRISTY SCAZZERO
THE RESULTS?
CHRISTY SCAZZERO
I DEVELOPED A CRISP PROPOSAL THAT ALIGNED WITH OUR FUNDING PRIORITIES
RESULT #1
CHRISTY SCAZZERO
RESULT #1 (PART II )
CHRISTY SCAZZERO
I DEVELOPED THE $4M BUDGET THAT MET THE NEEDS OF ALL THREE ORGANIZATIONS IN MALI, NIGER & NEW YORK
$4M. 2 countries. 296 projects. 58 pages.
A media trip involving our CEO, a creative producer,two videographers,one photographer,
two vehicles full of armed security escorts, six field coordinators and a local government official, was
planned and executed.
I PRODUCED A MEDIA TRIP TO MALI & NIGER
RESULT #2
PLEASE DON’T LEAVE GREY
BACKGROUND
CHRISTY SCAZZERO
A FOUR MINUTE FUNDRAISING VIDEO WAS PRODUCED AND VIEWED BY OF THOUSANDS PEOPLE
RESULT #3
CHRISTY SCAZZERO
WE LAUNCHED A $4M CAMPAIGN
RESULT #4
CHRISTY SCAZZERO
IN 18 MONTHS OUR DONORS WILL RECEIVE REPORTS ABOUT THE PROJECTS IN MALI & NIGER THAT THEY
RAISED MONEY FOR DURING THIS CAMPAIGN.
M A L I & N I G E R
COMING SOON…RESULT #5
CHRISTY SCAZZERO
REPORT COMING SOON…RESULT #5 (PART II )
CHRISTY SCAZZERO