HISTORY

Founder: Walter Chrysler• Acquired Maxwell motor company (1925)

• American automobile manufacturer

• 1928, acquired Fergo & Dodge Brothers

• 1960, Expanded in Europe

• 1987, acquired American motor corporation (Jeep)

• 1998, Merge with German company Daimler-Benz

• 2009, Fiat Chrysler Automobiles(Netherlands-based holding company)

LOGOS

Chrysler Division logo

Winged logo

Pentastar

Forward look

ENGINEERING INNOVATIONS

• First in safety

• Automatic Transmission

• Powerful HEMI engine

• First in power window, power steering, cruise control

• Uconnect feature 

• Best in class

CARS

FAILURE

• Lack of cultural understanding• Cerberus private equity firm bought

Daimler Chrysler• Oil Crisis, Economic shock• Lack of capabilities in handling alliances

CURRENT SENIRIO

• 25 factories still working & 15 closed• In 2008 chrysler was on 8th position

now its below 10th.• 19% increase in sales growth in sept.

• CEO of Fiat S.p.A. and Fiat Group Automobiles S.p.AChairman and CEO of Chrysler Group LLC