Download - Chrysler
![Page 1: Chrysler](https://reader035.vdocument.in/reader035/viewer/2022070321/558e47081a28ab46268b46e3/html5/thumbnails/1.jpg)
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HISTORY
Founder: Walter Chrysler• Acquired Maxwell motor company (1925)
• American automobile manufacturer
• 1928, acquired Fergo & Dodge Brothers
• 1960, Expanded in Europe
• 1987, acquired American motor corporation (Jeep)
• 1998, Merge with German company Daimler-Benz
• 2009, Fiat Chrysler Automobiles(Netherlands-based holding company)
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LOGOS
Chrysler Division logo
Winged logo
Pentastar
Forward look
![Page 4: Chrysler](https://reader035.vdocument.in/reader035/viewer/2022070321/558e47081a28ab46268b46e3/html5/thumbnails/4.jpg)
ENGINEERING INNOVATIONS
• First in safety
• Automatic Transmission
• Powerful HEMI engine
• First in power window, power steering, cruise control
• Uconnect feature
• Best in class
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CARS
![Page 6: Chrysler](https://reader035.vdocument.in/reader035/viewer/2022070321/558e47081a28ab46268b46e3/html5/thumbnails/6.jpg)
FAILURE
• Lack of cultural understanding• Cerberus private equity firm bought
Daimler Chrysler• Oil Crisis, Economic shock• Lack of capabilities in handling alliances
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CURRENT SENIRIO
• 25 factories still working & 15 closed• In 2008 chrysler was on 8th position
now its below 10th.• 19% increase in sales growth in sept.
• CEO of Fiat S.p.A. and Fiat Group Automobiles S.p.AChairman and CEO of Chrysler Group LLC
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