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Chrysler Millennium Brand Program >> Chrysler Group | Herman Miller CONCEPTS AND FINISHES DRIVING PARTNER INSTRUCTIONS >> FLOORPLAN SEATING DRIVING PRINCIPLES

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Page 1: Chrysler Group | Herman Miller

Chrysler Millennium Brand Program >> Chrysler Group | Herman Miller

CONCEPTS AND FINISHES

DRIVING PARTNER

INSTRUCTIONS >>

FLOORPLAN

SEATING

DRIVING PRINCIPLES

Page 2: Chrysler Group | Herman Miller

This document is interactive: NAVIGATION

There are several ways you can navigate through the PDF. Tapping the navigation words on the top left takes you to the major sections of the document.

Of course, you can also scroll through the document by swiping left-to-right on your iPad.

Clicking on the Herman Miller logo in the top left corner always takes you to the beginning of the document.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING

DRIVING PRINCIPLES

Page 3: Chrysler Group | Herman Miller

Driving PrinciplesYour physical space helps you create an amazing customer experience.

Your showroom enhances the power of Chrysler Group’s brands.

You need the freedom to build the space that suits the unique needs of your team and your customers.

Special discounts for the Chrysler Group dealer network make showroom renovations affordable.

Certified Herman Miller dealers, located in your community, provide consistently high-quality products, service, delivery & installation.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING

DRIVING PRINCIPLES >>

Page 4: Chrysler Group | Herman Miller

Exterior Design Concept

Interior Design Concept

Finish Options

Exterior Design Concept

CONCEPTS AND FINISHES >>

DRIVING PARTNER

FLOORPLAN

SEATING

DRIVING PRINCIPLES

Page 5: Chrysler Group | Herman Miller

Interior Design Concept

CONCEPTS AND FINISHES >>

DRIVING PARTNER

FLOORPLAN

SEATING

DRIVING PRINCIPLES Exterior Design Concept

Interior Design Concept

Finish Options

Page 6: Chrysler Group | Herman Miller

Graphite

Coil Copper

Colorguard Vinyl Allspice

Stitches Coral

Metallic Silver

Bento Truffle

Aged CherryMetallic Bronze

Freedom to ChooseThe finishes for systems furniture and work chairs have been selected as a standard for consistency across the Chrysler brand. A choice of 4 fabrics have been selected for the lounge seating, giving you the freedom to make the right choice for your dealership.

CANVAS

Frame: GraphiteBead: Metallic SilverTiles: Graphite, Bento Truffle 7004Work Surfaces: Aged Cherry

CELLE CHAIR

Graphite, Crossing Black 8T24

ASIDE CHAIR

Metallic Silver, Crossing Black 8T24

SWOOP LOUNGE SEATING

Coil, Copper 8S03Colorguard, Vinyl Allspice 3P72Stitches, Cattail 8U05COM Momentum: Torque, Clementine 09124=544

CONCEPTS AND FINISHES >>

DRIVING PARTNER

FLOORPLAN

SEATING

DRIVING PRINCIPLES Exterior Design Concept

Interior Design Concept

Finish Options

Torque Clementine

Crossing Black

Graphite Metallic SilverMetallic Bronze

Page 7: Chrysler Group | Herman Miller

Touch the interactive floorplan below or links above to view areas of the dealership.

Reception

Sales Station

Showroom

Enclosed Office

Customer Lounge

Breakroom

Café Bar & Digital Lounge

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES

Page 8: Chrysler Group | Herman Miller

RECEPTION

Welcoming First ImpressionChrysler Dealership Merchandising elements are designed and produced by EWI Worldwide. These include iShowroom towers, Ceiling Brand Signs, Wheel Stands, SRT/Viper elements, Reception Desks, Tech Bars, Café Bars and Digital Lounge Modules.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Enclosed Office

Page 9: Chrysler Group | Herman Miller

iSHOWROOM TOWERS, BRAND SIGNS, & WHEEL STANDS

Strong MerchandisingChrysler Dealership Merchandising elements are designed and produced by EWI Worldwide. These include iShowroom towers, Ceiling Brand Signs, Wheel Stands, SRT/Viper elements, Reception Desks, Tech Bars, Café Bars and Digital Lounge Modules.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Enclosed Office

Page 10: Chrysler Group | Herman Miller

SALES STATION CANVAS OFFICE LANDSCAPE

Organic Design ConceptThe low, clean lines of Herman Miller’s Canvas Office Landscape welcomes customers and provides just the right amount of privacy and storage for your team.

The organic shape of this 120 degree application is spacious and inviting.

Organic

Linear

CollaborativeCONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Enclosed Office

Page 11: Chrysler Group | Herman Miller

SALES STATION CANVAS OFFICE LANDSCAPE

Linear Design ConceptThe low, clean lines of Canvas Office Landscape in a linear application complement a traditional floorplan with elegant lines.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Organic

Linear

Collaborative

Enclosed Office

Page 12: Chrysler Group | Herman Miller

SALES STATION EVERYWHERE TABLES

Collaborative Design ConceptEncourage relaxed conversations and create a welcoming, flexible space with collaborative areas.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Organic

Linear

Collaborative

Enclosed Office

Page 13: Chrysler Group | Herman Miller

ENCLOSED OFFICE CANVAS OFFICE LANDSCAPE

Workwall Design ConceptThe Workwall is the latest concept in design for the enclosed office. The peninsula serves as a work area for interaction with the customer. The wall encompasses storage for files, work tools, binders, coats and even a gym bag.

Workwall

U-Shaped

ExecutiveCONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Enclosed Office

Page 14: Chrysler Group | Herman Miller

ENCLOSED OFFICE FIRST OFFICE ALLIANCE VEGAS COLLECTION

Workwall Design ConceptThe Vegas Collection offers additional design options for storage components like the grill fronts for cabinets as shown. A patented Euroluxe™ urethane clear coat finish preserves the depth and clarity of wood finishes. SilverBan™ technology used in the wood finish adds anti-microbial protection on all exposed wood surfaces.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Workwall

U-Shaped

Executive

Enclosed Office

Page 15: Chrysler Group | Herman Miller

ENCLOSED OFFICE CANVAS OFFICE LANDSCAPE

U-Shaped Design ConceptThe U-Shaped layout provides a cock-pit where everything is at your fingertips. It has abundant worksurface and storage. Choose from an array of components, from open bookcase, files, pedestals and wardrobe cabinets. The Canvas Office provides a holistic design from your showroom to the office.

DRIVING PARTNER

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Workwall

U-Shaped

Executive

Enclosed Office

Page 16: Chrysler Group | Herman Miller

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Workwall

U-Shaped

Executive

Enclosed Office

ENCLOSED OFFICE FIRST OFFICE ALLIANCE VEGAS

U-Shaped Design ConceptThe Vegas collection offers a variety of components and design options to create a unique look for enclosed offices. The frosted glass door and modesty panel options lighten up a small office. First Office uses a patented Euroluxe™ urethane clear coat finish that preserves the depth and clarity of wood finishes. SilverBan™ technology adds anti-microbial protection on all exposed wood surfaces.

Page 17: Chrysler Group | Herman Miller

GEIGER LEVELS COLLECTION

Executive OfficeThe Geiger brand is synonymous with beauty and high quality.Water-based stains enhance the finest natural wood veneers, never masking it, while a water-based urethane topcoat protects the surface from damage and reduces care to an occasional wipe with a damp cloth.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Workwall

U-Shaped

Executive

Enclosed Office

Page 18: Chrysler Group | Herman Miller

FIRST OFFICE VEGAS

Executive OfficeThe Vegas collection offers many options and configurations to customize the office to the personal workstyle of the executive. A patented Euroluxe™ urethane clear coat finish preserves the depth and clarity of wood finishes. SilverBan™ technology used in the wood finish adds anti-microbial protection on all exposed wood surfaces.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Workwall

U-Shaped

Executive

Enclosed Office

Page 19: Chrysler Group | Herman Miller

Café Bar & Digital Lounge ModuleChrysler Dealership Merchandising elements are designed and produced by EWI Worldwide. These include iShowroom towers, Ceiling Brand Signs, Wheel Stands, SRT/Viper elements, Reception Desks, Tech Bars, Café Bars and Digital Lounge Modules.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Enclosed Office

Page 20: Chrysler Group | Herman Miller

CUSTOMER LOUNGE & DIGITAL CAFÉ

Lounge Seating

Lounge Seating

Children’s Furniture

Café SeatingCONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Enclosed Office

Page 21: Chrysler Group | Herman Miller

CUSTOMER LOUNGE & DIGITAL CAFÉ

Café SeatingThe Intermix table is the perfect product for the Digital Café, giving the customer a place to work, relax, or hop on the internet.

Add some Café tables and stools to provide a place for a conversation or individual work.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Lounge Seating

Children’s Furniture

Café Seating

Enclosed Office

Page 22: Chrysler Group | Herman Miller

CUSTOMER LOUNGE & DIGITAL CAFÉ

Children’s FurnitureMake your customers and their kids smile with fun, durable pieces like tables and chairs in bright colors that feature laser cut aminal shapes.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Lounge Seating

Children’s Furniture

Café Seating

Enclosed Office

Page 23: Chrysler Group | Herman Miller

EMPLOYEE AREA

BreakroomWho expects comfort in a breakroom chair? You should. The seat and back of the Limerick are high and wide so the chair fits a large range of people. The back is curved and flexible, to provide lumbar support and flex subtly as you move in the seat.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN >>

SEATING

DRIVING PRINCIPLES Reception

Sales Station

Showroom

Customer Lounge

Breakroom

Café Bar & Digital Lounge

Enclosed Office

Page 24: Chrysler Group | Herman Miller

WORK CHAIRS

CelleCelle is an affordable, sophisticated, supportive work chair. The Cellular Suspension system creates a flexible framework that supports you with the same kind of buoyancy you’d feel if you could sit on water.

Work Chairs Celle

Mirra

Lounge Seating Aeron

Café Seating

Children’s Furniture

Celle Celle Upholstered

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES

Guest Chairs

Page 25: Chrysler Group | Herman Miller

WORK CHAIRS

MirraMirra is a new reference point for performance, aesthetics, sustainable design, and value. The one-piece, frameless backrest has 567 geometric shapes to create three flex zones that provide the appropriate level of flexibility for the right ergonomic support and natural adjustment.

Mirra Flex Mirra Upholstered

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Celle

Mirra

Aeron

Guest Chairs

Page 26: Chrysler Group | Herman Miller

WORK CHAIRS

AeronAeron provides healthy comfort and balanced body support with its innovative suspension and easy-to-use adjustment controls. It‘s probably the only office chair that people can identify by name.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Guest Chairs

Lounge Seating

Café Seating

Children’s Furniture

Celle

Mirra

Aeron

Page 27: Chrysler Group | Herman Miller

GUEST CHAIRS

AsideAside is available with casters or glides, and is an ideal choice for a variety of spaces, from the café to sales stations to enclosed offices.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Zig

Aside

Equa

Executive Guest Chairs

Guest Chairs

Page 28: Chrysler Group | Herman Miller

GUEST CHAIRS

EquaEqua has a sled base which eliminates multiple legs, providing a clean aesthetic. Time magazine called it the Design of the Decade.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Zig

Aside

Equa

Executive Guest Chairs

Guest Chairs

Page 29: Chrysler Group | Herman Miller

GUEST CHAIRS

ZigZig offers a 4-leg tubular frame with or without arms. Upholstered or all wood seat and back options allow several design aesthetics.

Zig

Aside

Equa

Executive Guest Chairs

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Guest Chairs

Page 30: Chrysler Group | Herman Miller

EXECUTIVE GUEST CHAIRS

Prague, Como, MoodBeautiful wood choices and upholstery options give you the freedom to choose what best fits your personal style.

SilverBan™ technology used in the wood finish adds anti-microbial protection on all exposed wood surfaces.

MoodComoPrague

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Zig

Aside

Equa

Executive Guest Chairs

Guest Chairs

Page 31: Chrysler Group | Herman Miller

LOUNGE SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ

SwoopSwoop is a modular system that takes the edge off lounge furniture. Freestanding tables can work as stools and desks. You can even slide a table surface over a chair armrest. Make a sofa out of a run of chairs, or break up the seating bench with same-height tables.

Swoop

Enclave

Celeste

Steps

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Guest Chairs

Page 32: Chrysler Group | Herman Miller

LOUNGE SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ

EnclaveThe Enclave Linx’s multi-linear shapes and sizes allow for custom seating plans.

The Enclave lounge chair offers an optional removable writing tablet in wood veneer, laminate or glass; as well as tablet receptors, tablet stows and removable cup holders.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Swoop

Celeste

Steps

EnclaveGuest Chairs

Page 33: Chrysler Group | Herman Miller

LOUNGE SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ

CelesteCeleste lounge chairs and sofas have a clean, contemporary look. Pivoting tablet arms may be added to chairs or sofas, creating a comfortable spot for reading, using mobile devices or sipping a latte in a lounge or service area.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Swoop

Celeste

Steps

EnclaveGuest Chairs

Page 34: Chrysler Group | Herman Miller

NEMSCHOFF LOUNGE SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ

StepsWith its unique range of back height options and curved forms, Steps can be configured to create areas of privacy or openness, while also directing visitor flow and defining space. Integrated power and a variety of tables assure that Steps can support a broad range of activities.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Swoop

Celeste

Steps

EnclaveGuest Chairs

Page 35: Chrysler Group | Herman Miller

CAFÉ SEATING CUSTOMER LOUNGE & DIGITAL CAFÉ

Café OptionsThe Intermix table is the perfect product for the Digital Café, giving the customer a place to work, relax, or hop on the internet.

Add some café tables and stools to provide a place for a conversation or individual work.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Guest Chairs

Page 36: Chrysler Group | Herman Miller

CHILDREN’S CORNER

Happy Kids & Happy ParentsMake your customers and their kids smile with fun, durable pieces like tables and chairs in bright colors that feature cut aminal shape cut-outs.

CONCEPTS AND FINISHES

DRIVING PARTNER

FLOORPLAN

SEATING >>

DRIVING PRINCIPLES Work Chairs

Lounge Seating

Café Seating

Children’s Furniture

Guest Chairs

Page 37: Chrysler Group | Herman Miller

Your Herman Miller Corporate TeamHerman Miller’s participation in the Chrysler Millennium Branding program is directed by a Global Account Manager. A dedicated Program Specialist manages all order activity and helps the Herman Miller dealer network serve all Chrysler Group dealers. One of the benefits of being a Global Account is having an executive sponsor who ensures that Chrysler Dealers receive consistent and quality service across geography.

SHERRY MASON BROWNGlobal Account Manager Chrysler Retail Single Point of Contact704 904 7542

NANCY LOHMANDedicated Chrysler Retail Program Specialist616 283 8613

JIM AIELLOGlobal Sales Director Chrysler Retail Executive Sponsor716 984 1773

Herman Miller Corporate Team

Network of Dealers

EWI Worldwide ContactsCONCEPTS AND FINISHES

DRIVING PARTNER >>

FLOORPLAN

SEATING

DRIVING PRINCIPLES

Page 38: Chrysler Group | Herman Miller

National Network of DealersHerman Miller’s Certified Dealer Network assures consistency, high quality service, delivery and installation everywhere in the US.

CONCEPTS AND FINISHES

DRIVING PARTNER >>

FLOORPLAN

SEATING

DRIVING PRINCIPLES Herman Miller Corporate Team

Network of Dealers

EWI Worldwide Contacts

Page 39: Chrysler Group | Herman Miller

EWI WorldwideChrysler Dealership Merchandising elements are designed and produced by EWI Worldwide. These include iShowroom towers, Ceiling Brand Signs, Wheel Stands, SRT/Viper elements, Reception Desks, Tech Bars, Café Bars and Digital Lounge Modules.

For more information, contact:

HARRY BLOOM VP, Sales [email protected] 734 367 8259

LAURA DEMEULEMEESTER Account Director [email protected] 734 367 8208

CONCEPTS AND FINISHES

DRIVING PARTNER >>

FLOORPLAN

SEATING

DRIVING PRINCIPLES Herman Miller Corporate Team

Network of Dealers

EWI Worldwide Contacts