chuck the food truck
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Chuck the Food Truck. Using Instagram for Marketing. Why Visual is Better:. Window Shopping Theory Food Looks Better than it Sounds Visual Reality. Instagram vs. Webpage. Professional Cross-Appeal Internet Access More Text. Instantaneous Social Network Hashtags Requires Application. - PowerPoint PPT PresentationTRANSCRIPT
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Chuck the Food TruckUsing Instagram for Marketing
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Window Shopping Theory Food Looks Better than it Sounds Visual Reality
Why Visual is Better:
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Instantaneous Social Network Hashtags Requires
Application
Professional Cross-Appeal Internet Access More Text
Instagram vs. Webpage
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Examples of Hash Tags
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Examples of Food Photos
BeforeAfter
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Target the “key” demographic. Young, Hip, Business Professionals
Use visual stimuli to generate interest Take advantage of a free, on-the-go way of
marketing the product
Goals & Objectives
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Download application and create an account (only e-mail needed.)
Take picture. Upload to Instagram. Choose photo filters that optimize the
appearance of the food. Choose effective “hashtag” keywords. “Geotag” where the picture is being taken. “Tag” any persons who have expressed
interest or are “followers”
Step-by-Step Instructions
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Use to take pictures of other things to build interest in other ways. ◦ Take pictures of the truck & its location◦ Take pictures of the people (employees and
guests) Follow other users on Instagram.
◦ They will receive notice and can follow you back◦ Get to better know your audience
Its compatible with other social media tools like Facebook, Twitter and Tumblr
Alternate Ideas
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Frommer, Dan. “Here’s How to Use Instagram.” Website http://www.businessinsider.com/instagram-2010-11?op=1
References