Churnbar

Returning the Voice of the Crowd to the Crowd

23rd April 2013 © Churnbar Ltd.

• During large sporting events a huge number of opinions are posted on Twitter.

• Understanding the mood of the crowd is either impossible or expensive – and if possible then the insights are not shared with others.

• Fan engagement demands that you understand your fans and that your fans understand the mood of other fans.

23rd April 2013 © Churnbar Ltd.

• Churnbar platform: Collection and analysis of tweets about a

football match; Intelligence, the result of analyses are

delivered in real time:Fans – smartphone apps; Clubs & Sponsors – customized dashboards; Broadcasters – widgets for on-screen display.

Everyone has access to real time intelligence based on the mood of the crowd – engaged fan base – which is relevant to them.

23rd April 2013 © Churnbar Ltd.

• System is event and language agnostic – we can provide intelligence of/for any event in any language.

• Concentrated on Football due to volume of supporters and therefore tweets per minute – raw data.

• See data-sheets for more detail and contact Churnbar.

23rd April 2013 © Churnbar Ltd.

Who we are.

• Founders / Directors: Stephen Maudsley & Nigel Legg

• Company founded in 2011, have been researching use of Machine Learning and text analytics.

• This platform is the commercialization of the knowledge acquired.

23rd April 2013 © Churnbar Ltd.

Going Forward

• Searching for development partners and early customers for dashboards and customized (branded, skinned etc.) smartphone app.

• Interested in international partnerships.

23rd April 2013 © Churnbar Ltd.

http://churnbar.comhttp://www.crowdcube.com/investment/churnbar-ltd-10988enquiries@churnbar.com+447722652866

23rd April 2013 © Churnbar Ltd.