ciceron presents brand nation: the employee advocacy revolution
TRANSCRIPT
What is Employee Advocacy?
When your employees actively support and share your brand’s attributes and celebrates its people and culture. These employees are subject matter experts on the topics, products, or services for which they’re advocating. They’re often viewed as the most credible experts or spokespeople for a brand.
47% of employees are already using social tools to communicate
with customers.
What is Employee Advocacy?
Employee advocacy programs are frameworks that enable internal stakeholders to share stories and content, provide context, and amplify the voices of the brand. Employee advocacy programs provide employees the ability to showcase their and their colleagues’ expertise with audiences with whom they communicate through governance and technology.
78% of engaged employees would recommend their company’s products.6
67% of engaged employees say they ac<vely advocate for
their company. An employee advocacy program helps
engage your employees, and add scale to the sharing they
are already doing.6
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