cim digital pr bootcamp 5th nov 2015 [content marketing]
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www.visionb2b.co.uk @visionb2b @renepower
Distributing content for maximum reach & interaction
René PowerFounder, Vision B2B
www.visionb2b.co.uk @visionb2b @renepower
About Rene & Vision B2B• B2B marketing and training
– 20 year business marketing professional– 5 years client-side in PPE– 15 years in agency
• 7 years in pharmaceuticals• 8 years in B2B
• Well networked and connected• Published, blogger, speaker, trainer• Vice Chair, Manchester CIM
www.visionb2b.co.uk @visionb2b @renepower
Session objectives• To understand new ways to get
content distributed, found and interacted with
• To create an initial action plan for distributing content after the workshop
www.visionb2b.co.uk @visionb2b @renepower
Want content do they want?• Where are they in their purchase process?
Credit: Gary Magnone
How much of this involves earned/owned content?
www.visionb2b.co.uk @visionb2b @renepower
Ten ways to enhance the distribution of your content tomorrow
www.visionb2b.co.uk @visionb2b @renepower
1.Optimise SEO• Ensure keyword
density across meta and on the page– Focus keyword– SEO title– Article heading– Page URL– Meta description
www.visionb2b.co.uk @visionb2b @renepower
2.Maximise ‘on website’ presence
• Top listing on blog• Feature on home
page – latest content– Home page slider?– Specific call to
action button?– Dedicated landing
page
www.visionb2b.co.uk @visionb2b @renepower
3. Add to email footers• Include a link to latest content in
your email footers across the business
www.visionb2b.co.uk @visionb2b @renepower
5.Maximise Linkedin reach• Post a personal update• Post a company update• Place in relevant
groups as a prompt for discussion
• Re-publish a version to Pulse
• Share with your connections through messaging
www.visionb2b.co.uk @visionb2b @renepower
9.Post to social bookmarking sites• Add URL to sites like StumbleUpon,
Digg & Reddit
www.visionb2b.co.uk @visionb2b @renepower
Trade media
Trade associations
Search engine indexes
Social media
Bloggers
Main-stream press
Website
Top Internet
sites
Discussion portals
Trade shows
Conferences
Distribution/links
Main stream press
Directories
News sites
Apps/viral newsfeed
News sites
www.visionb2b.co.uk @visionb2b @renepower
Summary• Getting the right eyeballs is key• Some are hard to reach• Some will never visit your site, follow
or like you• Play to your strengths • Use the best channels to reach the
right people