cimi.con - 2015 draft agenda

cimi.con Evolution 2015

From Competitive & Market Intelligence to CI & MI 2.0 Methods |Trends | Innovation | Next Moves | Collaboration

June 25 – 26, 2015 Berlin, Germany

Dr. Hanna Brommer | Product Manager | we.CONECT Global Leaders

Tel.: +49 (0)30 5210 703 46 | E-Mail: [email protected] | www.we-conect.com

Review 3rd cimi.con Evolution 2014, June 16-17, 2014

30+ Speakers and 120+ Attendees from All Over the World

30+ Interactive Sessions (Challenge your Peers, Ice Breaker, World Café, Training Sessions)

16 End-User Case Studies

2 Evening Events including distribution of the cip:her award

“Excellent event with a strategic focus, definetely worth the time”

Charles Homs, Vice President Competitive Intelligence, Oracle Corporation/USA

“Great opportunity to exchange ideas with high level CI professionals”

Jef Mertens, Business Analyst, Agfa HealthCare

“Excellent way to meet people from the MI/CI community and share ideas & discuss the challenges faced by different companies within the areas of MI/CI”

Anuj Jaiswal, Senior Global Market Intelligence Manager, Leica Microsystems GmbH/Germany /Belgium



KEYTOPICS cimi.con Evolution 2015

The CiMi.CON Evolution 2014 will focus CMI on four Levels:

CI & MI 3.0: Understanding competitor’s action to predict future trends

Creating a company’s future with CI & MI: Mastering the CI Challenge in Competing Against Newly Emerging Markets

Why CI & MI in a global company: Aligning CI & MI with a company’s strategic vision and gain executive support

Benchmarking: How to get competitor’s KPIs without showing your own

Justifying CI & MI processes- How does CI & MI lead to a ROI

How to set up and lead an effective and successful CI-Unit in a global company

Competitive Intelligence in the digital age How does market intelligence in nontransparent

markets work?

Innovation: Revolutionizing product development by scanning and forecasting your competitor’s next moves

Generating innovation by using insights about your competitors from CI & MI

Back to the future: Moving from analysing past trends to identifying future trends

Inspire innovation by facing new competitors from emerging markets

Integration of disruptive technology by using CI & MI: Identifying new technologies before it is too late

Understanding the markets: The importance of good market research for product innovation

Technology-scouting: Identify new competitors and integrate them into your own company

Effective Methods how to use CI & MI: Combining internal and external knowledge, scenario tracking and war gaming

Combining external and internal knowledge to build an effective CI unit in a changing industry

Scenario Tracking - Bringing Scenarios to Life How to use war games to gain insights about

competitors What are new methods to gain further

knowledge?

Tools & Systems

Connecting CMI to BI, Cloud, Intranet and integrate them into the right IT systems and platforms to generate valuable insights

New Tools to observe your competitors and how to turn it into facts you really need to know

Using Big Data: Turning Data into Knowledge Analysis and linking of fragmented data and

information already existing in the company

Invited Speakers

Peter Phillips* Strategy & Competitive Intelligence Director Ericsson/UK

Roberto Cortucci* Head of Market Intelligence & Demand Planning - MEAI Region

Pirelli/Italy

Mika Partanen* Deputy Director, Global Competitive Insights, Xarelto Commercial Team

Bayer Pharma AG/Germany

Davide Maiello* Head of Market and Business Intelligence Europe & CIS

Knauf Insulation/Belgium

Kavitha Ravikumar* Market Intelligence Manager (EIMEA) HB Fuller Ltd./UK

Manager Market Intelligence & Foresight Lufthansa Technik AG/Germany

Charles Proian* Head of Competitive Intelligence EMEA Lexmark/France

Masood Abdullah* Head of Market Intelligence Saudi Aramco Oil Co. / Saudi Arabia

Margit Warneke*

Global Team Leader Market and Competitive Insights

Boehringer Ingelheim/Germany



Daniel Wainwright Director of Business Development, EMEA Sedulo Group/Ireland

Ashley DeJesus Marketing Coordinator Cipher Systems, LLC/USA

Tony Nagle Co-founder Dig Worldwide Ltd/UK

Alexander Stumpfegger Head of Sales CID GmbH/Germany

Director Strategy and Business Development Henkel AG & Co. KGaA/Germany

Director of Market Intelligence and Innovation Strategy

Owens Corning/USA

Manager Competition Research & Analysis Daimler Trucks/Germany

European Market Research & Corporate Strategy Director

Canon Europe Ltd./UK

Director of Competitive Intelligence 3M/UK

Senior Manager / Team Lead Competitive Intelligence

Zalando SE/Germany

Competitive Intelligence Analyst Airbus Defence & Space/Germany

Sustainability & Competitive Intelligence Manager

Akzo Nobel/Belgium

Head of Market Analysis and Strategies Allianz/Germany

*confirmed speakers

This year’s Business Partner

Last years’ Business Partner



Ice-Breaker Session: June 24, 2015

20.00 Pre-conference drinks on the eve to the event to break the ice and get the show on the road. This session

includes “Ice-Breaker” Round tables with speakers & business partners in a relaxed location in the heart of Berlin.

Ice Breaker Round Table (1) Thinking Globally – Acting locally: Implementing a CI Unit in a global company Or Organising a CI-Unit Globally or Locally - Corporate angle vs. business units: What is more efficient?

Ice Breaker Round Table (2) CI 2020: What Will CI Look Like in the Future? Daniel Wainwright, Director of Business Development, EMEA, Sedulo Group/Ireland

Ice Breaker Round Table (3) CI for Partner Selection – Easy Said but How to Choose? Or What Is the Role of Competitive Intelligence in Innovation?

DAY 1 –June 25, 2015 08.15 Registration



we.CONECT Strategy Track 08.50 Welcome and introduction by we.CONECT and the Chair

09.00 Case Study

The Future of CI & MI in the Digital Age Or Competitive Intelligence and Innovation: Turning Knowledge into New Products and Developments

09.40 Solution Study

Competitive and Market Intelligence in the Digital Age – Obtaining and Analyzing New Data Daniel Wainwright, Director of Business Development, EMEA, Sedulo Group/Ireland

10.20 Case Study

CI and Collaboration: How to Find the Right Partner for Projects that You Cannot Do Alone Or CMI as a Service: Understanding Your Internal Customers’ Needs

11.00 Refreshment Break with Networking Zone

we.CONECT New Media Track

11:30 Solution Study

Tba

AMI Software

12.10 Case Study

Discovering Hidden Intelligence in Social Media Using Advanced Text Mining and Visualization or Accepting Human Behaviour: How to Train your Employees not to Give Insights Away While Using Social Media

12.50 Lunch with Networking Zone

we.CONECT Methods Track

14.00 Solution Study tba Cipher Systems, LLC/USA 14.40 Case Study



Early Warning Techniques: Identifying the Danger Before It Overwhelms You Early Warning System: Overview It All Starts With Scenario Development Early Warning Techniques: From Trend Extrapolation to Future Mapping Application of Early Warning Techniques: Collaborative Cross-Functional Activity

Mika Partanen, Deputy Director, Global Competitive Insights, Xarelto Commercial Team, Bayer Pharma AG/Germany

15:20 Refreshment Break with Networking Zone 15:50 we.CONECT - Challenge your peers – What would you do? Interactive roundtable sessions, addressing specific issues, approaches and solutions regarding the conference topic that delegates may request beforehand, based on their current projects and focus. Masood Abdullah, Head of Market Intelligence, Saudi Aramco Oil Co. / Saudi Arabia: CMI challenges in emerging or nontransparent markets Other Possible topics are: Setting-up a CI-Unit locally or globally CMI for M&A, joint ventures and partnerships Data management and data mining tools Knowledge management Etc.

we.CONECT Product & Strategy Innovation Track

16:50 Case Study

Planing and Building of a New Plant: How Can Market and Competitive Intelligence Help?

Market understanding

Geographic analysis

How to develop the business case Davide Maiello, Head of Market and Business Intelligence Europe & CIS, Knauf Insulation/Belgium

17:30 Case Study

CMI and Brand Management: Creating a New Brand Basing on Data Gained through CMI

Or

How Can Strong Technological and Competitive Intelligence Power Open Innovation?

18.10 Break before the evening dinner & event

20.00 DINNER AND DISTRIBUTION OF THE Cimi.CON AWARD– END OF DAY 1

http://www.youtube.com/watch?feature=player_embedded&v=VdYIOdaq7jc



DAY 2 –June 26, 2015 08.30 Registration – Coffee & Tee

we.CONECT Best Practice Track

9.00 Case Study

Leveraging CI and MI Information in Smaller Markets: What to Do If Data is Scarce Or CMI in Emerging and Nontransparent Markets

9.40 Solution Study Turning Competitive and Market Intelligence into Business Decisions and Fostering the Business Growth Tony Nagle, Co-founder, Dig Worldwide Ltd/UK

10.20 Case Study

Gaining Executive Support for the CI Unit and Managing Different Stakeholders Or How to Perform Market Sizing and Forecasting

11.00 World Café

we.CONECT and the chair open the World Café, explaining the principles and set the World Café etiquette & Introduction: Each World Café moderator gives a short description of the specific Café

11:00 Refreshment Break with Networking Zone 11.30 Start we.CONECT Cafes – 3 Rounds circa 30 minutes

Strategy Café

Building up a CI Unit and Establishing it as Strategic Support

What are reasonable costs for building up a CI unit?

What are possibilities to gain executive support?

How can CI prove its value for the company and how can CI support strategic decisions (product launch, investments etc.)?

Margit Warneke, Global Team Leader Market and Competitive Insights, Boehringer Ingelheim/Germany

http://www.youtube.com/watch?feature=player_embedded&v=2nm1AnD2AW8



Innovation Café How to Use CI Insights to Create New Products or New Corporate Strategies? Or CMI and Innovation – Can One Survive Without the Other? Kavitha Ravikumar, Market Intelligence Manager (EIMEA), HB Fuller Ltd./UK

Methods Café

How Should CI Software Work to Provide Effective Process Support and Efficiency

How does efficient CI-software work?

How much software support is necessary for a successful CI-process Alexander Stumpfegger, Head of Sales , CID GmbH/Germany

13.00 Lunch with Networking Zone

14.00 Start we.CONECT Cafes – 2 Rounds circa 30 minutes

Stakeholder Café

Gaining Executive Support for the CI Unit and Managing Different Stakeholders

How to ensure the CI unit is supported and valued by senior management

How to manage the expectations of different stakeholders, eg tactical vs strategic intelligence; product vs commercial / price intelligence

How to gain support from product management for CI activities that may be part time

How to measure and demonstrate the value-add of the CI unit Peter Phillips, Strategy & Competitive Intelligence Director, Ericsson/UK

Market Sizing Café

How to Perform CMI to Size Markets Or Market Sizing in Emerging and Nontransparent Markets

15.15 Refreshment Break with Networking Zone

we.CONECT Tool Track

15.45 Case Study

Oscillating between Classic Secundary Research and Big Data Analysis

What about data quality?

Dealing with data quality of social media Tba, Manager Market Intelligence & Foresight , Lufthansa Technik AG/Germany

16:25 Case Study

How to Gather Intelligence Already Existing in the Company Or Connecting CMI to BI, Social Media, Cloud, Intranet and Integrate Them Into the Right IT Systems & Platforms to Avoid Data- and Information Overload

17:05 Case Study

CMI in the Cloud & Mobile CI Apps for Collection and Dissemination of Intelligence Or Web Monitoring and Analysis in Real-time to Gather Competitive Intelligence



17.45 End of the Cimi.con Evolution 2015

cimi.con - 2015 draft agenda

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