Cinema Paradiso Project

Mark Pepper

Eoin Madden

Richie Brennan

5/10/13

PMB CINEMA DUNDALK

•Funding

FUNDING OPTIONS:

County and City Enterprise BoardsMicrofinance IrelandCrafts Council of IrelandBanksLEADERCrowdfundingEnterprise IrelandAngel investorsPersonal savings, loans or investment by family and friends

C.E.B.'s have been setup to support new and existing projects with 10 or less staff, They also offer non-financial support (Training and Mentoring)

They Offer 3 Types of Loan:-Priming Grant: 18 Month loan (33% Refundable)-Business development expansion grant (50% Refundable)-Feasibility studies: To help support those with an Innovative new idea that is not already in the market. Only available when (a) Substantial research has been carried out in the area but funding is required to bring the product to the market place. Or (b) Funding is required to create a prototype or service delivery of the product. (Market readiness within 12 Months is essential.)

County and City Enterprise Boards

Fund created to help with smaller enterprises, with a fund of €25,000 available where the turnover s less than 2M and the staff is less than 10.

Only available when a bank has denied a loan, A verbal denial will suffice But proof of such denial is required (date and bank.)

Key Differences with this scheme: -Lack of credit history will not be grounds to be denied a loan. -Third party guarantee, security is not requested. -Can be applied for by sole trader, partnership or private limited Co.

9.5% Fixed interest rate. Three year repayment schedule

Microfinance Ireland

(CCoI) Business funding supports are offered in many ways: -International Fair Fund Developed to help craftspeople reach export markets Match Funding up to €4,000 If successful CCoI will subsidise up to 50% of the fund -Continuing Professional Development fund Only available to registered CCoL members Maximum award to a sole applicant €500, to a group €2000

-Future Makers Craft Practitioner awards and supports

-Irish Craft Bursary award To support craftspeople to enable new opportunities in their practice.

Crafts Council of Ireland

Offering small, start-up loans: If you have a viable business plan which is well researched.

When applying to a bank ask if they have similar businesses on their books. Question rates and other conditions.

Take a very professional approach.

Banks

LEADER Rural Development Programme

LEADER area group (LAG)36 individual companies administering this kind of funding in Ireland Up to €500,000 can be secured for community groups And €150,00 to private promoterMore commonly €20,000 to €30,000 is awarded

Can provide developing rate of 100% so no matched funding required for

skills and training development, applicants must provide proof that this

development is of benefit to the business.

Relatively new concept and experimantal but has been successful in the past.

With social media expanding your business idea can be widespread in a matter of moments

-Kickstarter US based company starter stepping stone.

-Fund-it: Launched in 2011, has helped 317 projects raise close to €1.1million.

Crowdfunding

State agency responsible for supporting the development of manufacturing products to be traded internationally.

Focuses mainly on High Potential Start-ups (HPSU) business' employing up to 250+ staff.

Geared towards design and crafts development funding.

Partly funds the Crafts Council of Ireland.

Enterprise Ireland

Angel Investors

-Angel or Informal Investors are a growing phenomenon-Usually they would part fund an enterprise for ownership equality (silent partner)-A group of Angel Inverters can pool funds to secure more capitol in a business

The Halo Business Partnership has been setup in Ireland to bring together other groupings of investing entities.

With a highly researched business plan you may be suitable to match one the partnerships investors

Other:

Personal savingsFriends and FamilyCharity appeals

•Programming

Films – TitanicLife of Pi PoseidonThe BeachJawsThe AbyssThe hunt for red October20,000 leagues under the seaCrimson TideMoby DickMuppet Treasure IslandPirates of the CaribbeanThe perfect storm.

•Life at Sea

• Demographics

• The demographics that we am aiming at here would be for people who are into the sea adventure, who like action taking place on open water and have a sense of humour. The age range would be for everyone from 12 years to 60 years old once they have a general interest in the films.

• Market Potential

• There is a great market potential in Dundalk for these type of films. There is a large amount of ships come in to Dundalk port, there is always a great interest in sailing ships when they arrive here whether it is in the port or out in Carlingford. There is a great interest in the local community about water based activities as well.

• Audience Development

• A way to develop the audience in the area would be to offer incentives to people who might have a small interest in the films by doing a 2 for 1 deal where you can either have

• 1) two people admitted for the price of one or

• 2) gain admittance to two separate films for the price of one. Another way to help develop audience attendance to these films would be to offer a package that would include the film and a trip to the adventure centre w/ the travel included for both adults and children of all ages (have a special family package as well as individual prices), this way rather than just paying into watch a film, they have the choice of making it an all day trip out for the entire family.

FilmsBlazing SaddlesNaked GunMonty PythonThe Pink PantherCaddyshackClockwiseClerksHot FuzzComing to AmericaShaun of the DeadThe Blues BrothersYoung Frankenstein

Nothing but Comedy

• Demographics

• The demographics that we would aim this type at would be for the older audience. Id mainly be going for an 16+ audience, the main reason that we would go for this type is that the films we would be interested in showing to these audiences would be an older comedy ie: Mel Brooks films, Charley Chaplin films, and some new like Simon Pegg’s films

• Market Potential • There is a great market potential for this type in Dundalk.

The comedy scene is very much alive in Dundalk, with places such as The Fairways, Spirit Store etc… who put on comedy gigs and they are always selling out, so a great way to help this is to have a comedy film festival in Dundalk where people can come in and watch comedy films, whether its from one the 1930's or one from present day.

• Audience Development.

• A way that we would help develop the audience for the comedy films is by using social media ie: Twitter, Facebook etc..

• One main reason is that it is a great way to attract new audiences as there is more people using Facebook and twitter these days than there is reading newspapers. we would run competitions for new fans of the cinema on these sites where the person who gets the most people to like and share the page in a week would win free entry to any film they wanted for 2 days, this way more and more people would see what we are showing and we would reach a bigger audience.

• We would also look into the local comedy festivals and try and run the films along the same time as the comedy shows are on with a special discount for people who attended a comedy show (they have to show their ticket stubs) will get a discount to the films and if they bring a friend along with them who wasn't at the show they will also get a discount that way more and more people will start to come along to watch the films.

Films Adam and PaulAn everlasting PieceAbout AdamBloody SundayThe wind that shakes the barleyBreakfast on PlutoIn the name of the FartherI Went DownIn BrugesIntermissionGarageMy Left FootMan About DogOncePerrier’s Bounty

Irish Lifestyle

• Demographics• For the demographic for Irish Lifestyle we would look at

everyone from a young age all the way to someone who is 80 years old. This would be suited for anyone from male to female and for tourists as well. This would be a great way of adding to the experience of Ireland for tourists.

• Market Potential. • There is a great market potential for this genre in

Dundalk. There is always something on in Dundalk with restaurants and other places offering deals on memorable. The way we would help out with the market development for this genre would be to advertise it local in papers, posters and flyers. We would use local tourist shops as well and local places of interest to help promote the idea of our cinema and to advertise the films that we are showing. Through this an audience will be built, if not with the younger generation, maybe more so with an older group of people

• Audience Development.

 • We would get in contact with the college and would use

them to help promote the idea. We would offer them a chance to show what they considered the best local made films are in the cinema thus getting more people in as they will all want to be able to say that their film is on screen and it would hopefully attract new people into watching Irish made films.

•Action and Superheroes

• Demographics.

 • This would be aimed at anyone who has an intrest in

Comic Books and the films that were made from them. There is no age limit on this as its for all fans of comic book heroes and action heroes.

• Market Development. • There is great room for market development in this area.

Around Dundalk there is a lot of comic book fans who find themselves having to travel to watch comic films. We would dedicate certain days a week to just showing comic books films, and when Comic Con is on we would run the films in the cinema so that local people could come to the cinema and watch the films and feel like they are part of the whole experience without having to leave the country. We would offer discount (30% off) to anyone who came dressed up in a costume from the film that we are showing that day.

• Audience Development

• We would help develop the audience for this by heavily advertising it through local media, posters around town and through social media.We would also post it on Comic Book forums and get local people to help share it with their friends who in turn might take an interest in what is shown that day and with the added discount for dressing up it might encourage people to do it and have a bit of a laugh whilst also enjoying the film and a new idea that has attracted people into watching films that they might not have looked at before.

•Scheduling

Times Monday Tuesday Wednesday Thursday Friday Saturday Sunday

2:30pm Iron Man The Pink Panther

The Field 

Pirates of the Carribean Curse of the Black pearl

The Avengers 

Clerks The Quiet man

5:30pm The Avengers Hot Fuzz 

The Quiet Man Crimson Tide The Amazinspider man

Paul Once

8:30pm Captain America: the first avenger

Blazing saddles

About Adam Titanic Captain America: The first avenger

Monty Python and the holy grail

The field

11:10pm Superman Returns

Naked Gun Once The Hunt For red October

Superman Returns

Shaun of the dead

About Adam

Screen 1

Times Monday Tuesday Wednesday Thursday Friday Saturday Sunday

2:30pm The Pink Panther

Crimson Tide

Superman Returns

About Adam

Blazing Saddles

Iron Man Titanic

5:30pm Hot Fuzz Titanic The Amazing Spider man

The Field Naked gun

Superman Returns

The Hunt for red October

8:30pm Blazing Saddles

Pirates of the Carribean Curse of the black pearl

Iron Man The Quiet man

The pink panther

The Amazing spider man

Pirates of the Carribean: Curse of the black pearl

11:10pm Naked Gun

The Hunt for red October

The Avengers

Once Hot Fuzz Capatain America: The first Avenger

Crimson Tide

Screen 2

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