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CINEPLEX GALAXY Income Fund Q2 2010

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Page 1: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

CINEPLEX GALAXY Income Fund Q2 2010

Page 2: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Cineplex Entertainment Largest

Company in

Most Successful and

Motion Picture Theatre Exhibition

Canada

131 Theatres with

1,353 Screens

The

Page 3: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Box Office Market Share - 2009

Empire 12.9%

Other 6.9%

AMC 6.7%

Landmark 2.4%

Guzzo 3.3%

Cineplex Entertainment 67.8%

Market Share of Canadian Box Office Revenues

Page 4: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Exhibition Overview

Business

Page 5: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

2008

Cineplex Entertainment

Q2/10 YTD

2009

Industry Box Office

* Source: Motion Picture Theatre Associations of Canada

Canadian Industry*

+6.3%

+13.7%

+12.8%

+8.2%� +4.5%

+3.3%

Page 6: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Films for 2010

July 16th

Inception

July 23rd

Salt

August 13th

The Expendables

December 22nd November 5th

True Grit Due Date

September 24th

Wall Street: Money Never Sleeps

August 13th

Eat, Pray, Love

Paranormal Activity

October 22nd

Page 7: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

December 17th

Jackass 3D

October 15th September 24th

Legend of the Guardians The Owls of Ga’Hoole

December 10th

Chronicles of Narnia: The Voyage of the

Dawn Treader

October 22nd

Saw VII - 3D

November 5th

Megamind

November 19th

Harry Potter and the Deathly Hallows: Part

1

December 17th

Yogi Bear TRON Legacy Tangled

November 26th

3D Films for 2010

December 22nd

Gulliver’s Travels

Page 8: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Evolving the Entertainment Experience

Media Merchandising

Exhibition

Page 9: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Media

Merchandising Loyalty

Interactive

Evolving the Entertainment Experience

Alternative Programming

Exhibition

Page 10: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

2009 Accomplishments

!   Exhibition -  Record 70 million visitors, (+ 10.2%) -  Record Box Office Revenue, (+ 13.7%) -  Record Box Office per Patron, (+ 3.2%) to $8.30 -  Opened Cineplex Odeon Westmount and VIP Cinemas in London, ON -  Retrofitted four theatres -  Installed 106 digital projectors and 100 RealD 3D systems

!   SCENE -  Increased membership by 735,000 members -  Reached 2 million member milestone – October

Page 11: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

2009 Accomplishments

!   Media -  Record revenues of $66.8 million, (+ 9.5%) -  Completed acquisition of Onsite Media Network Inc. and renamed to Cineplex

Digital Media -  Recognized by Marketing Magazine as one of Canada’s Top 10 Media Players of

the Year

!   Merchandising -  Record concession revenues, (+14.5%) -  Record annual CPP of $4.12, (+ 3.9%) -  Opened XSCAPE Entertainment Centre at SilverCity Newmarket Cinemas -  Launched speed of service initiatives (Zoning) -  Rationalization of Branded Food Offerings

Page 12: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

2009 Accomplishments

1.  Cineplex.com -  #1 destination of choice for movie-goers in Canada -  Redesigned website to add enhanced search capability/widgets/improved navigation 2. e-commerce -  The Cineplex Store

-  Gift cards online -  Earn and redeem SCENE points online -  Signed a license agreement with Roxio CinemaNow - to power a new digital movie

download service at cineplex.com -  Online ticketing

-  Significant increase in online ticket sales (54.2%) -  PRINT SKIP SCAN service expanded to 92 locations

3. Mobile -  Mobile site developed and launched -  m.cineplex.com

!   Interactive

Page 13: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

2009 Accomplishments

-  The Met Opera’s Live in High Definition series expanded to 90+ theatres -  Launched The Met Summer Series -  Expanded alternative content offerings

-  Concerts, sporting events, speaker series -  Launched new partnership with the UK’s National Theatre (5 performances)

!   Alternative Programming

Page 14: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Loyalty

Media

Interactive

Merchandising

Exhibition

Evolving the Entertainment Experience

Alternative Programming

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Exhibition

2010:

!   Digital rollout will expand to replace 35mm projectors

!   Expand VIP Cinemas !   UltraAVX - Audio Visual Experience

!   New builds (CrossIron Mills - Calgary, AB, Chilliwack, BC)

!   Theatre Upgrades and Retrofits

!   70 million people visited our theatres in 2009

!   Exhibition fuels ALL core businesses

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Digital Projection and 3D

!   100+ additional 3D screens to be added by December 31/10 (overall target 30-35% of circuit)

!   Canadian digital financing structure

-  Targeting to launch by December 31, 2010

-  Targeting 18 months to complete rollout

Digital

New Builds As of Dec. 31, 2008 As of Dec. 31, 2009 As of June 30, 2010

100%

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3D Impact

!   Game changer – guests love 3D

!   Drives increased attendance

!   Drives increased box office revenues (premium price)

!   Provides incremental growth potential moving forward

-  Media – advertising revenues

-  Alternative Programming – 3D sports, concerts, live theatre, opera and more!

-  Other core businesses benefit e.g. Merchandising, SCENE

2008 2009 Q2 YTD 2009 Q2 YTD 2010

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New Theatres and Retrofits - 2009

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Cineplex Odeon Westmount & VIP Cinemas

Page 20: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

SilverCity CrossIron Mills Cinemas & XSCAPE Entertainment Centre

Page 21: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

New Theatres and Retrofits - 2010+

Page 22: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Exhibition Summary

!   SCENE !   Telus Tuesdays !   New Builds and Retrofits !   Evolving the Entertainment Experience

-  Digital and 3D -  UltraAVX - Audio Visual Experience

-  XSCAPE Entertainment Centres

-  VIP Cinemas

Page 23: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Exhibition

Evolving the Entertainment Experience

Alternative Programming

Loyalty

Media

Interactive

Merchandising

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!   The Metropolitan Opera !   World Wrestling Entertainment !   Bollywood and Ethnic Movies !   Concerts and Live Events !   UFC !   2010 Olympic Games at 64

Cineplex theatres across Canada !   Future

-  3D sports, 3D concerts, live theatre productions, speaker series

Alternative Programming

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Loyalty

Media

Interactive

Merchandising

Exhibition

Evolving the Entertainment Experience

Alternative Programming

Page 26: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Merchandising CPP Revenue Growth

Pro Forma�2005 �

Page 27: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Merchandising

!   Expand speed of service initiatives (Zoning) !   Rationalization of Branded Food Offerings !   Expand in-house brand – Outtakes !   Strategically add XSCAPE Entertainment Centres

2010:

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XSCAPE Entertainment Centre

Page 29: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Loyalty

Media

Interactive

Merchandising

Exhibition

Evolving the Entertainment Experience

Alternative Programming

Page 30: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Cineplex Media

94% �Market Share

!   On screen advertising - Full Motion and Digital Pre-show

!   Famous and Famous Quebec Magazines

!   Cineplex.com advertising

!   Specialty Media - backlits, banners, popcorn bags, in-theatre sampling, kiosks, etc.

!   Cineplex Digital Media - Theatre and External Networks

!   Sponsorship and Naming Rights

!   Other exhibitor representation commissions

Page 31: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Cineplex Media Revenue Summary

$47.1 �

$56.2 �$61.0 �

$66.8 �

2006 � 2007 � 2008 � 2009 �2005 �

$34.2 �

($millions) �

Page 32: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Cineplex Media Revenue by Component

2009

Page 33: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Cineplex Digital Media - Theatre Lobby Network

!   Upgrading digital signage in 100 theatres -  Lobby Network and Service Level

!   August 2010 completion

Page 34: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Cineplex Digital Media - External Network

!   Acquired Onsite Media in 2009

!   Stadium Network: Ottawa, Calgary, Vancouver, Edmonton

!   Office Network: 26 Brookfield properties - Toronto, Ottawa, Calgary, Edmonton, Vancouver

!   Plans to expand External Network

!   Potential acquisition opportunities

Page 35: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Digital Display & Communications Inc. !   Acquired in July 2010

!   Award-winning digital signage company

!   DDC designs, installs, maintains and operates networks for retail, financial, hospitality and entertainment industries

!   DDC’s ‘service model’ networks combined with Cineplex Digital Media’s ‘advertising model’ networks, sales force and entertainment content provide significant opportunities for growth

Page 36: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Loyalty

Media

Interactive

Merchandising

Exhibition

Evolving the Entertainment Experience

Alternative Programming

Page 37: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

SCENE Loyalty Program

!   Program launched (January 24, 2007) !   Reached 1 million members (July 22, 2008) !   Reached 2 million members (October 24, 2009) !   At June 30, 2010 - 2.4 million members +

Number of members (millions)

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!   Gain a more thorough understanding of guests

!   Mine membership data to generate insights

!   Communicate directly and regularly !   Drive Increased frequency of visitation !   Drive increased purchase incidence !   Generate additional revenue

!   Continued member acquisition !   Add program partners !   Use database to target members

-  Studios – film sequels or series -  Advertisers – targeted database

!   Cineplex targeted offers -  Drive frequency and purchase

incidenceMonetize program

SCENE Loyalty Program

Scene Objectives:� Future Initiatives:�

Page 39: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

39

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40

Page 41: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Loyalty

Media

Interactive

Merchandising

Exhibition

Evolving the Entertainment Experience

Alternative Programming

2010:�

Page 42: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

2010:

!   Adding more robust rich content

!   New blogging/search enhancements

!   New search engine optimization (SEO) initiatives

!   Increased page views and unique visitors

!   Increased online advertising revenue

Interactive - Cineplex.com

Page 43: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

!   Further enhancements / in-house systemSignificant increases in online ticket sales

Interactive - e-commerce

Cineplex Store:

2010:

Online Ticketing:

2010:

!   Fastest, easiest and most convenient way to purchase tickets -- PRINT SKIP SCAN

!   Online sales of gift cards, DVDs, Blu-ray, new release and catalogue movies

!   Earn and redeem SCENE points

!   Launch digital movie download service

Page 44: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

!   m.cineplex.com !   SMS Mobile Platform

!   Cineplex Apps - Blackberry, iPhone, Android !   Mobile Payment and Ticketing !   SMS – contests, games, promotions,

segmented alerts !   Mobile Advertising Delivery

Interactive - Mobile

Mobile:

2010:

Page 45: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Financial �Highlights

Page 46: CINEPLEX GALAXY Income Fundirfiles.cineplex.com/investors/presentations/2010/... · Box Office Market Share - 2009 Empire 12.9% Other 6.9% AMC 6.7% Landmark 2.4% Guzzo 3.3% Cineplex

Record Annual Results

2009 2008 %

Box Office $581.1* $510.9 13.7%

Concession 288.3* 251.6 14.5

Other 95.0* 87.1 9.0

EBITDA Margin 16.6% 16.5% 0.1

Attendance 70.0* 63.5 10.2

BPP $8.30* $8.05 3.2

CPP $4.12* $3.96 3.9

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Regal Cinemark Carmike AMC

BPP 6.0% 2.4% 4.7% 4.5%

CPP growth 2.6% 0.6% -0.2% 0.5%

Concession revenue growth 2.3% 12.7% 5.5% -0.4%

Total Revenue growth 4.4% 13.4% 8.9% 2.4%

EBITDA growth 2.1% 20.3% 10.0% 2.7%

Attendance growth -0.3% 12.0% 5.7% -0.9%

Cineplex vs. US Exhibitors - 2009 vs. 2008

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Attendance (millions) �

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Box Office Revenue

Box Office Revenue Box Office per Patron

($millions) �

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Concession Revenue

Concession Revenue CPP

($millions) �

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Other Revenue

$67.9 �

$81.0 �$87.1 �

$95.0 �

($millions) �

$44.3 �

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Adjusted EBITDA*

Adjusted EBITDA Adjusted EBITDA Margin

($millions) �

*Cineplex Entertainment Limited Partnership

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Q2 2010 Results (millions) �

Q2 2009 % Q2 2010 YTD

Q2 2009 YTD

%

Box Office $151.4 -4.5% $304.9 $281.7 8.2%

Concession 74.2 -2.2% 147.5 137.4 7.4%

Other 23.0 15.6% 48.6 40.6 19.6%

EBITDA Margin 18.0% -0.9% 15.4% 16.2% -0.8%

Attendance 18.2 -8.2% 34.7 34.1 1.7%

BPP $8.34 4.0% $8.78 $8.25 6.4%

CPP $4.09 6.6% $4.25 $4.03 5.5%

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Credit Facilities

Covenant Leverage Ratio

Maturity Capacity Drawn

Term Facility $235.0 $235.0

Revolving Facility 130.0 0

Total $365.0 $235.0

($millions) �

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Distributions

Payout Ratio

Distributions

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Corporate Conversion Plan

!   Conversion Date - January 1, 2011 !   Plan of Arrangement - Business Corporations Act (Ontario) !   Management Information Circular – Q4 2010 !   Special Meeting – Q4 2010 !   Tax-Deferred Rollover Basis for Canadian Resident

Unitholders !   Eligibility for dividend tax credits !   Initial Dividends

-  $1.26 annually payable monthly

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Questions �Answers

and�