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CINEPLEX GALAXY Income Fund Q2 2010
Cineplex Entertainment Largest
Company in
Most Successful and
Motion Picture Theatre Exhibition
Canada
131 Theatres with
1,353 Screens
The
Box Office Market Share - 2009
Empire 12.9%
Other 6.9%
AMC 6.7%
Landmark 2.4%
Guzzo 3.3%
Cineplex Entertainment 67.8%
Market Share of Canadian Box Office Revenues
Exhibition Overview
Business
2008
Cineplex Entertainment
Q2/10 YTD
2009
Industry Box Office
* Source: Motion Picture Theatre Associations of Canada
Canadian Industry*
+6.3%
+13.7%
+12.8%
+8.2%� +4.5%
+3.3%
Films for 2010
July 16th
Inception
July 23rd
Salt
August 13th
The Expendables
December 22nd November 5th
True Grit Due Date
September 24th
Wall Street: Money Never Sleeps
August 13th
Eat, Pray, Love
Paranormal Activity
October 22nd
December 17th
Jackass 3D
October 15th September 24th
Legend of the Guardians The Owls of Ga’Hoole
December 10th
Chronicles of Narnia: The Voyage of the
Dawn Treader
October 22nd
Saw VII - 3D
November 5th
Megamind
November 19th
Harry Potter and the Deathly Hallows: Part
1
December 17th
Yogi Bear TRON Legacy Tangled
November 26th
3D Films for 2010
December 22nd
Gulliver’s Travels
Evolving the Entertainment Experience
Media Merchandising
Exhibition
Media
Merchandising Loyalty
Interactive
Evolving the Entertainment Experience
Alternative Programming
Exhibition
2009 Accomplishments
! Exhibition - Record 70 million visitors, (+ 10.2%) - Record Box Office Revenue, (+ 13.7%) - Record Box Office per Patron, (+ 3.2%) to $8.30 - Opened Cineplex Odeon Westmount and VIP Cinemas in London, ON - Retrofitted four theatres - Installed 106 digital projectors and 100 RealD 3D systems
! SCENE - Increased membership by 735,000 members - Reached 2 million member milestone – October
2009 Accomplishments
! Media - Record revenues of $66.8 million, (+ 9.5%) - Completed acquisition of Onsite Media Network Inc. and renamed to Cineplex
Digital Media - Recognized by Marketing Magazine as one of Canada’s Top 10 Media Players of
the Year
! Merchandising - Record concession revenues, (+14.5%) - Record annual CPP of $4.12, (+ 3.9%) - Opened XSCAPE Entertainment Centre at SilverCity Newmarket Cinemas - Launched speed of service initiatives (Zoning) - Rationalization of Branded Food Offerings
2009 Accomplishments
1. Cineplex.com - #1 destination of choice for movie-goers in Canada - Redesigned website to add enhanced search capability/widgets/improved navigation 2. e-commerce - The Cineplex Store
- Gift cards online - Earn and redeem SCENE points online - Signed a license agreement with Roxio CinemaNow - to power a new digital movie
download service at cineplex.com - Online ticketing
- Significant increase in online ticket sales (54.2%) - PRINT SKIP SCAN service expanded to 92 locations
3. Mobile - Mobile site developed and launched - m.cineplex.com
! Interactive
2009 Accomplishments
- The Met Opera’s Live in High Definition series expanded to 90+ theatres - Launched The Met Summer Series - Expanded alternative content offerings
- Concerts, sporting events, speaker series - Launched new partnership with the UK’s National Theatre (5 performances)
! Alternative Programming
Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
Exhibition
2010:
! Digital rollout will expand to replace 35mm projectors
! Expand VIP Cinemas ! UltraAVX - Audio Visual Experience
! New builds (CrossIron Mills - Calgary, AB, Chilliwack, BC)
! Theatre Upgrades and Retrofits
! 70 million people visited our theatres in 2009
! Exhibition fuels ALL core businesses
Digital Projection and 3D
! 100+ additional 3D screens to be added by December 31/10 (overall target 30-35% of circuit)
! Canadian digital financing structure
- Targeting to launch by December 31, 2010
- Targeting 18 months to complete rollout
Digital
New Builds As of Dec. 31, 2008 As of Dec. 31, 2009 As of June 30, 2010
100%
3D Impact
! Game changer – guests love 3D
! Drives increased attendance
! Drives increased box office revenues (premium price)
! Provides incremental growth potential moving forward
- Media – advertising revenues
- Alternative Programming – 3D sports, concerts, live theatre, opera and more!
- Other core businesses benefit e.g. Merchandising, SCENE
2008 2009 Q2 YTD 2009 Q2 YTD 2010
New Theatres and Retrofits - 2009
Cineplex Odeon Westmount & VIP Cinemas
SilverCity CrossIron Mills Cinemas & XSCAPE Entertainment Centre
New Theatres and Retrofits - 2010+
Exhibition Summary
! SCENE ! Telus Tuesdays ! New Builds and Retrofits ! Evolving the Entertainment Experience
- Digital and 3D - UltraAVX - Audio Visual Experience
- XSCAPE Entertainment Centres
- VIP Cinemas
Exhibition
Evolving the Entertainment Experience
Alternative Programming
Loyalty
Media
Interactive
Merchandising
! The Metropolitan Opera ! World Wrestling Entertainment ! Bollywood and Ethnic Movies ! Concerts and Live Events ! UFC ! 2010 Olympic Games at 64
Cineplex theatres across Canada ! Future
- 3D sports, 3D concerts, live theatre productions, speaker series
Alternative Programming
Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
Merchandising CPP Revenue Growth
Pro Forma�2005 �
Merchandising
! Expand speed of service initiatives (Zoning) ! Rationalization of Branded Food Offerings ! Expand in-house brand – Outtakes ! Strategically add XSCAPE Entertainment Centres
2010:
XSCAPE Entertainment Centre
Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
Cineplex Media
94% �Market Share
! On screen advertising - Full Motion and Digital Pre-show
! Famous and Famous Quebec Magazines
! Cineplex.com advertising
! Specialty Media - backlits, banners, popcorn bags, in-theatre sampling, kiosks, etc.
! Cineplex Digital Media - Theatre and External Networks
! Sponsorship and Naming Rights
! Other exhibitor representation commissions
Cineplex Media Revenue Summary
$47.1 �
$56.2 �$61.0 �
$66.8 �
2006 � 2007 � 2008 � 2009 �2005 �
$34.2 �
($millions) �
Cineplex Media Revenue by Component
2009
Cineplex Digital Media - Theatre Lobby Network
! Upgrading digital signage in 100 theatres - Lobby Network and Service Level
! August 2010 completion
Cineplex Digital Media - External Network
! Acquired Onsite Media in 2009
! Stadium Network: Ottawa, Calgary, Vancouver, Edmonton
! Office Network: 26 Brookfield properties - Toronto, Ottawa, Calgary, Edmonton, Vancouver
! Plans to expand External Network
! Potential acquisition opportunities
Digital Display & Communications Inc. ! Acquired in July 2010
! Award-winning digital signage company
! DDC designs, installs, maintains and operates networks for retail, financial, hospitality and entertainment industries
! DDC’s ‘service model’ networks combined with Cineplex Digital Media’s ‘advertising model’ networks, sales force and entertainment content provide significant opportunities for growth
Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
SCENE Loyalty Program
! Program launched (January 24, 2007) ! Reached 1 million members (July 22, 2008) ! Reached 2 million members (October 24, 2009) ! At June 30, 2010 - 2.4 million members +
Number of members (millions)
! Gain a more thorough understanding of guests
! Mine membership data to generate insights
! Communicate directly and regularly ! Drive Increased frequency of visitation ! Drive increased purchase incidence ! Generate additional revenue
! Continued member acquisition ! Add program partners ! Use database to target members
- Studios – film sequels or series - Advertisers – targeted database
! Cineplex targeted offers - Drive frequency and purchase
incidenceMonetize program
SCENE Loyalty Program
Scene Objectives:� Future Initiatives:�
39
40
Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
2010:�
2010:
! Adding more robust rich content
! New blogging/search enhancements
! New search engine optimization (SEO) initiatives
! Increased page views and unique visitors
! Increased online advertising revenue
Interactive - Cineplex.com
! Further enhancements / in-house systemSignificant increases in online ticket sales
Interactive - e-commerce
Cineplex Store:
2010:
Online Ticketing:
2010:
! Fastest, easiest and most convenient way to purchase tickets -- PRINT SKIP SCAN
! Online sales of gift cards, DVDs, Blu-ray, new release and catalogue movies
! Earn and redeem SCENE points
! Launch digital movie download service
! m.cineplex.com ! SMS Mobile Platform
! Cineplex Apps - Blackberry, iPhone, Android ! Mobile Payment and Ticketing ! SMS – contests, games, promotions,
segmented alerts ! Mobile Advertising Delivery
Interactive - Mobile
Mobile:
2010:
Financial �Highlights
Record Annual Results
2009 2008 %
Box Office $581.1* $510.9 13.7%
Concession 288.3* 251.6 14.5
Other 95.0* 87.1 9.0
EBITDA Margin 16.6% 16.5% 0.1
Attendance 70.0* 63.5 10.2
BPP $8.30* $8.05 3.2
CPP $4.12* $3.96 3.9
Regal Cinemark Carmike AMC
BPP 6.0% 2.4% 4.7% 4.5%
CPP growth 2.6% 0.6% -0.2% 0.5%
Concession revenue growth 2.3% 12.7% 5.5% -0.4%
Total Revenue growth 4.4% 13.4% 8.9% 2.4%
EBITDA growth 2.1% 20.3% 10.0% 2.7%
Attendance growth -0.3% 12.0% 5.7% -0.9%
Cineplex vs. US Exhibitors - 2009 vs. 2008
Attendance (millions) �
Box Office Revenue
Box Office Revenue Box Office per Patron
($millions) �
Concession Revenue
Concession Revenue CPP
($millions) �
Other Revenue
$67.9 �
$81.0 �$87.1 �
$95.0 �
($millions) �
$44.3 �
Adjusted EBITDA*
Adjusted EBITDA Adjusted EBITDA Margin
($millions) �
*Cineplex Entertainment Limited Partnership
Q2 2010 Results (millions) �
Q2 2009 % Q2 2010 YTD
Q2 2009 YTD
%
Box Office $151.4 -4.5% $304.9 $281.7 8.2%
Concession 74.2 -2.2% 147.5 137.4 7.4%
Other 23.0 15.6% 48.6 40.6 19.6%
EBITDA Margin 18.0% -0.9% 15.4% 16.2% -0.8%
Attendance 18.2 -8.2% 34.7 34.1 1.7%
BPP $8.34 4.0% $8.78 $8.25 6.4%
CPP $4.09 6.6% $4.25 $4.03 5.5%
Credit Facilities
Covenant Leverage Ratio
Maturity Capacity Drawn
Term Facility $235.0 $235.0
Revolving Facility 130.0 0
Total $365.0 $235.0
($millions) �
Distributions
Payout Ratio
Distributions
Corporate Conversion Plan
! Conversion Date - January 1, 2011 ! Plan of Arrangement - Business Corporations Act (Ontario) ! Management Information Circular – Q4 2010 ! Special Meeting – Q4 2010 ! Tax-Deferred Rollover Basis for Canadian Resident
Unitholders ! Eligibility for dividend tax credits ! Initial Dividends
- $1.26 annually payable monthly
Questions �Answers
and�