CIO-directed Advertising and Contributed Article OpportunitiesAnant Das

IDG Enterprise OpportunitiesIncluding with CIO, CSO, NetworkWorld, ITWorld, InfoWorld, ComputerWorld, DEMO, and more

Sponsored Posts

• Content showcased on all IDG Enterprise sites

• Promoted the same way as IDG Editorial Articles

• Drive users to your content where it Is hosted

• Can pay for add-ons including:

• Retargeting Visitors who read your content will beretargeted with your supplied ad unit creative

• Copywriting Services include headline/optimizationsuggestions

• COST:

• RON/Targeted (Desktop): $60 CPM

• RON/Targeted (Mobile): $40 CPM

BrandPost Classic

• Sponsored Blogs on IDG websites

• On brand of your choice

• Promoted across the IDG Enterprise Network

• Includes A/B testing of headlines/images and copywriting

• 3 Month Metrics:

• 15,000 page views on Blog Posts

• 175,000 RON promotional impressions

• COST:

• 3 month net investment: $25,000

BrandPost@Scale

• BrandPost Classic but scaled to include more page viewsand more impressions

• Almost 3x as many impressions and 2x as many page views

• 3 Month Metrics:

• 30,000 page views on Blog Posts

• Up to 500,000 RON promotional impressions

• COST:

• 3 month net investment: $50,000

• Additional impressions: $60 CPM

BrandPost Custom Content

• Senior editorial staff provides the content strategy and the resources to build audience and meet goals

• Deliverables include:

• 20 posts total delivered over three months

• Six 1,000 word posts based on client input

• Fourteen 500 word posts based on trends, news, web conversations, trending tweets, etc. Using IDG content intelligence

• Limited client involvement

• Quick turnaround

• All posts delivered in MS Word format

• COST:

• 3 month net investment: $28,000 (in addition to BrandPost Classic)

GIGAOMOpportunitiesFormerly a company focused on business, Gigaom is a “company focused on business.” They look for articles “that address important trends that impact businesses, especially business leaders grappling with the implications of emerging technologies”

Contributed Articles & Reports

• Accepts contributions that would appeal to business leaders and to the companies building the technology involved

• Around 300-500 words for articles, 3000-5000 for reports

• Clear exposition in an area of primary interest

• Strong business angle and thoughts on how the subject impacts larger business and industry.

• Gigaom is primarily focused on helping business leaders navigate the emerging technologies landscape

• Specific example, case studies, and anecdotes, backed up with references if possible

• No self-promotion

• Disclosure of any conflicts of interests,

• High quality, high-resolution images, screenshots, and infographics

• One to be used as feature image for article

• Contact contributions@gigaom.com with questions

Sponsored Content Activities

• Sponsored Topics Sponsoring a topic monthly or quarterly on the Gigaom website

• Topics include Cloud, Big Data, Mobile, Work Futures, the Internet of Things, etc.

• $1,500 monthly or $4000 quarterly

• Articles/Blog Posts: 250-500 words

• Written by qualified Gigaom analysts on themes and topics of your choice

• Identified as sponsored through inclusionof sponsor’s logo and styling

• Appear in the Sponsored section in theGigaom home page

• Aggregated on the Sponsor’s page

• Stays forever on the site

• $3,000 per post

Sponsored Content Activities (cont.)

• Webinars More details here

• Tweetchats Promoted on Gigaom website, newsletter, and social, while moderated by expert analyst

• $3,000 per one-hour tweetchat

• Reports and Surveys Publish original research reports at Gigaom and promoted by Gigaom

• Website ads varying for $30 CPM

• Newsletter ads: $2000 weekly or $6000 monthly

• Speaking engagements/Workshops

• Infographics Per your specifications, fee available upon request

• Learn more about Gigaom’s audience and pricing here

VentureBeatOpportunities“Founded in 2006, VentureBeat is the leading source for news, events, groundbreaking research, and perspective on technology innovation”

Guest Post Submissions

• Questions or Guest posts (or ideas/drafts) can be emailed to OpEd@venturebeat.com

• Guest columns are 600-800 words

• Make a strong, clear argument, advance a theory, and/or stir discussion

• Provide specific examples of companies and true anecdotes to illustrate points

• No self-serving or self-promotional pieces

• Disclose conflicts of interests

• Screenshots or infographics that are simple and clean

• VentureBeat also provides Sponsored Content aligned with other site content with both guaranteed and organic pageviews

• More details in the VB Media Kit here

InformationWeek and NETWORKComputingOpportunitiesInformationWeek hopes to serve as a forum where “senior-level IT leaders gather to gain insight and advice to help drive their businesses forward”

Network Computing hopes to “analyze technology from the practitioner’s point of view” and educate audiences on various IT topics

Marketing Solutions

• Native Content Distribution Content (white paper, video, or product announcement) assimilated cohesively into InformationWeek trusted editorials

• Partner Perspectives Injecting your voice into editorials by providing relevant content and opinion

• Content promoted and integrated across community site

• Content Syndication InformationWeek will host content assets and begin a three-month integrated campaign hat drives maximum visibility of content assets

• Licensing and Reprints Editorial content from InformationWeek brands can be customized and targeted to the preferred marketing audience

• Learn more about the InformationWeek audience here

• Learn more about the NetworkComputing audience here

More on Partner Perspectives

• Benefits:

• Your voice embedded within context of chosen editorial community

• Homepage promotion

• Dedicated pages with roadblocks

• Ongoing promotion, leverage of SEO-driven sites,eNewsletters, and Twitter (1x a week)

• Full commenting and social sharing tools

More on Content Syndication

• Extend the life of your content by putting it in front ofthe right audiences

• In front of the decision makers who want to hear whatyou have to say

• Content assets hosted on the tech library for six months

Sources for images and information can be found in downloaded PowerPoint under “NOTES”