cip500 draft application

8/15/2019 CIP500 Draft Application

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IMPORTANT: This document is to serve as a guide for you to complete your online application form.

Please do not email or fax this document to CIP.CIP only accepts CIP 500 application forms online via its website at http://www.cradle.com.my

CIP Application product commercialization (>90% goes to product commercialization)

Type of CIP appl ication* If you have received more than one grant funding fromcradle, please select the most recent project

CIP500 Appl ication Category* -----Please Select Category-----

CIP500 Partner Programme Partner Programme brings together experts fromrelevant industries and government bodies to support

and enhance the commercialization efforts through

joint initiatives with the aim of developing quality

entrepreneurs/technopreneurs.

Company Name*

Company Registration Number* Eg. 123456 - A


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Executive Summary

Company Incorporation Date*

Postcode*

State * -----Please Select State-----

Please clarify your industry and knowledge*

Company’s core business*

Company Address*


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Executive Summary… … c’t d

Target Market*

Current paid up capital (RM) * e.g. 10,000

Current authorized capital (RM)* e.g. 10,000

Core Management Team*

Shareholding structure*

Company’s goals, vision and mission*


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Product / Services & Technology Roadmap

CIP500 Appl ication Summary*(no more than 1500 characters)

Your brief summary should include concise

descriptions of the following:

i) Your developed product/services to be

commercialised or is being

commercialised

(Note: To be eligible for CIP500, you

must already have a ready prototype or

an almost ready prototype for

commercialisation)

ii) Your value propositions to target

customers

iii) Your target market

iv) Your business model and revenue model

v) The main purpose of your CIP500

funding request.


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Product / Services & Technology Roadmap … … c’td

Please explain clearly and concisely

(in point form) the challenges that you would face

in commercialising your products and services

and how you would address these challenges

with the

use of CIP500.

(IMPORTANT: Please note that more than 90%

of the CIP500 grant has to be allotted to

commercialisation activities)

Please describe clearly and concisely:

i) What is your existing product/service?

ii) What are the components, features

and functionalities of your product/service?

Commercialisation Challenges*

Product/Service/Business Description*


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Product / Services & Technology Roadmap … … c’ td

To be eligible for CIP500, you must

already have a ready prototype or an

almost ready prototype for

commercialisation.

Please describe concisely any

enhancements (if any) needed to be

made to your product or service

in order to commercialise it.

(IMPORTANT: Please note that in

CIP500, less than 10% of the grant is

allowed for such purposes)

Please list down in detail the budgeting

for such enhancements.

Product Enhancement Need or Final Product

Refinement for Commercialisation*


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Please describe the underlying technology or platform used in

your product/service and point out precisely what are the

innovation elements involved?

(Please attach any diagrams or pictures at the file attachment

section in the following page)

Technology Innovation*

Intellectual Property* Have you filed for any Patents/Trademarks/Know‐ How etc?

Please explain the ownership of the IP.

Specify if there's any IP advantage or barriers, patents, copyright,

trademarks, standards, certifications that can be applied to your

product/service.

Economic Trends* Please list down in detail the relevant economic trends that would

affect the commercial viability of the idea locally, regionally and

internationally (e.g. consumer market trends, economic growth,disposable income of customers, and the spending patterns of the

customer base)


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Business Model* Please explain clearly:

a) Who are your suppliers and the items sourced from each

supplier?

b) Who are your manufacturers?

c) Who are your distributors?

d) The flow of your business process.

Kindly provide as attachments any:i) Letters of Interest

ii) Non‐ disclosure Agreements (NDA)

iii) Letters of Joint Ventures

iv) Etc.

Please state in detail the main regulatory compliance

requirements (e.g. any rules, regulations, licensing, incentives,monopolies, governing bodies and laws) that may impact the

product/service.

Regulatory Compliance*


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CMT List ing

Add CMT Delete

Title Name Nationality1 Ms. Hastiza Fauzi MY

Core Management Team (CMT) and Personal Details

CMT Listing Add CMT Fill in CMT member’s detail, save and repeat until complete

Next


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Core Competency and Strength of Management Team

Add Delete

Name Role Compensation Shareholding

Add CMT Listing Fill in the details required, submit and repeat until complete.

Management Track Record

Briefly describe the management team’s track record*

Briefly describe the management team’s

technical/management competence*


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Strength and Sustainability of Business Model

Marketing and Sales Strategy* 1. How does your company plan to generate revenue?

Please describe your business model

2. What is your marketing penetration strategy

3. What is your growth strategy

4. How will you distribute your products and/or services

5. What is the 5Ps (Pricing, Products, Promotion,

Placement, Packaging) of your products and/or

services6. How will your sales force be organized

7. What are your sales initiative?

8. Have you done any market survey? Please explain your

rationale

9. Is the market growing or shrinking? Please explain your

rationale

10. Briefly describe what are the: a. Consumer market

trends b. Economic growth c. Disposableincome of customers d. Spending patterns of the

customer base


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Strength and Sustainability of Business Model … … c’t d

Competition / Business

Proposition*

1. Who are your key competitors?

2. What are the opportunities & threats for your company

and products and/or services?

3. What is the importance of your target market to your

competition?

4. What are the barriers to entry in your target market?

5. How will you overcome market barriers and competition?

Please clearly and concisely explain your value proposition

to target customers. For the above value proposition,

please explain how your product/service creates such value

to the target customers.

Please concisely describe the characteristics of your target

customers, the real need for the product/service and if there

is a ready a market for your business or the market has tobe created.


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Strength and Sustainability of Business Model … … c’td

Stage of Industry / Market* Please detail out the stage of the Industry, i.e. whether it is still

growing or shrinking, estimated acceptance of industry and

market to the idea within the next 3‐ 5 years (with reasons to

support your belief), and suitability of timing for exploitation of

opportunity. If the market has to be created, please explain what

is your plan or strategy to create the market.

1. What are the characteristics and trends of the industry?

2. List down the industries that your company participates

in and size of each industry?

3. Are there substitutes for your products and/or services?

If yes, state what are these substitutes

4. Who are your major customer groups in the industry?

5. Is there a need in the market for your products and/or

services? Why would customers buy your

product/service?


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Potential for Future and Revenue Growth > Funding and Financial Plan

Funds Required* (The amount needed)

Funding Proposal

Applicants are required to provide an explaination on their financial proposition and activity ofthe proposed project. Please provide detailed financial projections using the templates

provided below:

Profit & Loss

Balance Sheet

Cash Flow

Statement Project Deliverables, Activ ities, Duration and Fund Requested

Expenditure Details

Download Format

Download Format

Download Format

Download Format

Download Format

All templates are downloadable via online


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Please upload the relevant support ing documents until complete

Form 49*

Supporting Documents AttachmentBrowse…

Form 24* Browse…

Form 48A* Browse…

Form 9* Browse…

Form 13* Browse…

Annual Return Browse…

Full details of company’s Board of Directors Browse…

Capital Expendi ture Budget Browse…

Previous Audited Account (max 3 years) Browse…

> Company Details


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Pictures and/or graphic architecture,

blueprints of products and/or services

Supporting Documents Attachment

Browse…

Pertinent Publi shed Information (if any) Browse…

Patents (if any) Browse…

> Product /Services and Technology Roadmap


> Core Competency and Strength of Management Team

Organisation Chart* Browse…

Resume of Key Managers* Browse…

Browse…Partnership/Ownership Agreements*


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Professional References

Supporting Documents Attachment

Browse…

Market Studies (if any) Browse…

Beta Customers List (if any) Browse…

> Strength and Sustainabil ity of Business Model

Browse…Potential Deal Pipeline (if any)

Browse…

Browse…

Sales Contracts (if any)

Business Plan* Browse…

Purchase Contracts


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Funding Proposal

Profit & Loss*

Balance Sheet*

Cash Flow Statement*

Project Deliverables, Activi ties, Duration and Fund Requested*

Expenditure Details*


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