cipmhandbook.pdf

8/14/2019 CIPMhandbook.pdf

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Contents:

Unit Learning Outcomes

Marking Criteria

Examples of Previous Projects

Project Proposal

SWOT

Checklist

Audience Research

Contact Details

Hand!In: Friday 21st March by 3pm !CTAdmin Office

Format: Artefact 50% & Documentation 50%Examples of previous projects:

Cookery Book

Album & CoverPress Pack for local band

Website for photographer

Social Media campaign for design agency

Music video

Your project needs to be challenging and also in your area / discipline.

Make sure that it is a project that you can use in your showreel to best demonstrate your skills.

The workshops are designed to advise you on your project and troubleshooting.

Please come along to get your creative projects signed off.

We will also be able to help with making your project more challenging and really push the

professional outcome.

Creative Industries Project Management Blog

http://creativepm.tumblr.com/

Creative Industries Project Management

Process Workshops
http://creativepm.tumblr.com/http://creativepm.tumblr.com/http://creativepm.tumblr.com/http://creativepm.tumblr.com/http://creativepm.tumblr.com/


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Creative Industries Project ManagementCIPM (20 Credits)

AbstractTo enable students to build up a body of professional work to focus on their skill set for employability. This unit will

consider critical analysis and project management and production techniques used in the creative industries. In the

past students have submitted web or graphic design projects, video productions, music recordings or performances

etc.

Aims1 To develop the application of estimating and planning techniques for multimedia information systems, and hence

promote and encourage professional multimedia project management principles and practices.

2 To instil flexible project management models for the development of creative artefacts

3 To instil the project manager's responsibilities at each stage of the project life cycle.

Learning Outcomes1 Describe and articulate the developing role that technology plays in the entertainment industries.

2 Differentiate the media production process including multimedia techniques, design processes, project planningand production.

3 Design, plan, document and produce a creative artefact of a professional industry standard.

4 Review the requirements of the project design, development and evaluation process.

5 Implement and appraise work for specific contexts, audiences or events.

Syllabus Outline1 Creative industries production processes, phases & environments, marketing and current legislation.

2 Project Management !Traditional multimedia/Multi!Discipline project management models and their application to

a project.

3 Visual aesthetics, still and moving images, typography and layout4 The human component in the design and production of multimedia/multi!disciplinary materials.

5 Key activities of a Project Manager in the creative industries.

6 Design, documentation and reporting

7 Careers and opportunities in the creative industries.

8 Individual skills development.

Scheduled Activities1 2 hrs x 6 weeks 12

2 2 hrs x 18 weeks 36

Assessment Schedule and StrategyOverall Assessment Strategy !The strategy is based around the notion of students embedding the knowledge and

understanding attained during the unit delivery by means of application of the various principles and methods.

1. Artefact (50%) !Students, individually will produce a self!designed artefact or event. The activity will be

unsupervised and assessed by the tutor. This will assess learning outcomes 1and 2. Marking Scheme !

Coherence (20%); Aesthetic & Technical Quality (50%); Appropriateness (30%).

2. Documentation and Evaluation (50%) !Individual students will present a portfolio, which documents the

development of the work, including an evaluative essay (1500 words). The activity will be unsupervised and

assessed by the tutor. This will assess learning outcomes 1!7. Marking Scheme !Description & Rationale (30%);Context/Work with others; Evaluation (40%); Style (10%). Second Attempt: Repeat failed component, see

Moodle for further details.


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BLOG EXAMPLES


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http://jackdaly.me/#/

Jack designed a student cookery book

which was available online and printed.
http://jackdaly.me/#/http://jackdaly.me/#/


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cteaempe

A

dvantagesofproposition?

Capabilities?

Competitiveadvantages?

USP's(uniquesellingpoints)?

Resources,

Assets,

People?

Experience,

knowledge,

data?

Financialreserves,

likelyreturns?

M

arketing-reach,

distribution,

awareness?

In

novativeaspects?

Locationandgeographical?

Price,value,quality?

A

ccreditations,qualifications,

certifications?

Processes,systems,

IT,

communications?

Cultural,attitudinal,behavioural?

M

anagementcover,succession?

Philosophyandvalues?

seh

we

cteaempe

Disadvan

tagesofproposition?

Gapsinc

apabilities?

Lackofcompetitivestrength?

Reputation,presenceandreach?

Financials?

Ownkno

wnvulnerabilities?

Timescales,

deadlinesand

pressure

s?

Cashflow

,start-upcash-drain?

Continuity,supplychain

robustne

ss?

Effectso

ncoreactivities,

distraction?

Reliabilityofdata,plan

predictability?

Morale,c

ommitment,

leadership?

Accreditations,etc?

Processe

sandsystems,etc?

Managem

entcover,succession?

cteaempe

M

arketdevelopments?

Competitors'vulnerabilities?

In

dustryorlifestyletrends?

Technologydevelopmentand

in

novation?

Globalinfluences?

N

ew

markets,vertical,horizontal?

N

ichetargetmarkets?

Geographical,export,

import?

New

USP's?

Tactics:eg,surprise,major

contracts?

Businessandproduct

development?

In

formationandresearch?

Partnerships,agencies,

distribution?

V

olumes,production,economies?

Seasonal,weather,fashion

in

fluences?

o

ute

the

cteaempe

Politicaleffects?

Legislativeeffects?

Environm

entaleffects?

ITdevelo

pments?

Competitorintentions-various?

Marketd

emand?

New

technologies,services,

ideas?

Vitalcon

tractsandpartners?

Sustainin

ginternalcapabilities?

Obstacle

sfaced?

Insurmou

ntableweaknesses?

Lossofk

eystaff?

Sustainablefinancialbacking?

Economy

-home,abroad?

Seasonality,weathereffects?

SWOTnysTmpae

Statewhatyouareassessinghere.

Pleasenoteth

atthesecriteriaexamplesrelatetoas

sessinganewbusinessventureorpro

position.

Manylisted

crite

riacanapplytootherquadrants,and

theexamplesarenotexhaustive.

You

shouldidentifyanduseanyothercriteriathatareappropriatetoyoursituation.


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Expected Layout for Project Management Elements

Title Content Check

Section 1 Identifying a Clientand initial Ideas

Identify a client

Identify the clients needs/ideas

Check this is suitable with Claire Sambrook before progressing

Fill in a client form and return to Claire Sambrook

Section 2 Scoping The Project

(Project Feasibility)

Meeting the client

Identifying clients previous multimedia experience

Understanding the breadth and depth of the project

Two interviews: Developing a questionnaire (First Level)

Developing a questionnaire (Second Level)

(Initial costing) * not required in this instance

Section 3 Proposal (ProjectInitiation)

A formal document but short document making and impact quickly andclearly

Include: General introduction summarising section 1 from the information

given by your client

Statement of what the client wants

Statement of what the users require/gain from this project

Description of the resources required

Section 4 Project Management

Methods and Tools(Detailed ProjectSpecification)

Work breakdown and schedule (Gantt Chart)

Gantt Charts

Needs / SWOT analysis

Risk Assessment

(Contracts) * not required in this instance

(Costs) * not required in this instance you may want to indicate thepotential costs


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Section 5 Asset Production Selecting the correct media

Sourcing the media where will it come from

Interface design storyboards, design drawings, Flowcharts

Lots of visual examples colours, fonts, styles

Section 6 Project Development Learning software or equipment

Production Phase

Creating the artefact

Section

7

Project Delivery

(monitoring progressand control)

Review the project with you client

Ensure the project is running to plan

Check your assumption made earlier are still valid

Section 8 Testing Usability testing

Any errors or admissions

Correcting faults

Does the artefact meet the needs of the client and user

Section

9

Signing Off theproject

(post implementationreview)

Agreeing the final project artefact with your client and ensuring itmeets the needs of the client and the user

Section10

Final Completion Final written evaluation of the artefact and your Project Managementexperience including the interaction with your client !1500 words


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KNOW YOUR AUDIENCEDefinition of audience analysis: determining the important characteristics of an audience inorder to chose the best style, format and information/arguments when producing a project.

Understanding the identity, personality and characteristics brought to a situation by the specific type of

audience.

Purpose of audience analysis: having knowledge of a specific audience allows the producerof a project to understand the social situation in which he or she is creating a project about. It allows

them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience

analysis also informs the person about the people he or she is talking to. This is important because based

on what is found out in the audience analysis work can be adjusted to relate to an audience in the best

way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to

persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to

whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use

when producing a project for that specific group of people.

Analysis!Who is the audience?

Understanding!What is the audience's knowledge of the subject?

Demographics!What is their age, gender, education background etc.?

Interest!Why are they looking at your project?

Environment!Where will this project be sent/viewed?

Needs!What are the audience's needs associated with your projects topic?

Customisation!What specific needs/interests should you the producer address relating tothe specific audience?

Expectations!What does the audience expect to learn from your project? The audienceshould walk away having their initial questions answered and explained.

Start to think about your project and ask the following questions above.

Try to get through as much as possible.

You could also start to build in questionnaires or surveys to best understand youraudience and their needs in relation to your specific project.


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cipmhandbook.pdf

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