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Contents:
Unit Learning Outcomes
Marking Criteria
Examples of Previous Projects
Project Proposal
SWOT
Checklist
Audience Research
Contact Details
Hand!In: Friday 21st March by 3pm !CTAdmin Office
Format: Artefact 50% & Documentation 50%Examples of previous projects:
Cookery Book
Album & CoverPress Pack for local band
Website for photographer
Social Media campaign for design agency
Music video
Your project needs to be challenging and also in your area / discipline.
Make sure that it is a project that you can use in your showreel to best demonstrate your skills.
The workshops are designed to advise you on your project and troubleshooting.
Please come along to get your creative projects signed off.
We will also be able to help with making your project more challenging and really push the
professional outcome.
Creative Industries Project Management Blog
http://creativepm.tumblr.com/
Creative Industries Project Management
Process Workshops
http://creativepm.tumblr.com/http://creativepm.tumblr.com/http://creativepm.tumblr.com/http://creativepm.tumblr.com/http://creativepm.tumblr.com/ -
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Creative Industries Project ManagementCIPM (20 Credits)
AbstractTo enable students to build up a body of professional work to focus on their skill set for employability. This unit will
consider critical analysis and project management and production techniques used in the creative industries. In the
past students have submitted web or graphic design projects, video productions, music recordings or performances
etc.
Aims1 To develop the application of estimating and planning techniques for multimedia information systems, and hence
promote and encourage professional multimedia project management principles and practices.
2 To instil flexible project management models for the development of creative artefacts
3 To instil the project manager's responsibilities at each stage of the project life cycle.
Learning Outcomes1 Describe and articulate the developing role that technology plays in the entertainment industries.
2 Differentiate the media production process including multimedia techniques, design processes, project planningand production.
3 Design, plan, document and produce a creative artefact of a professional industry standard.
4 Review the requirements of the project design, development and evaluation process.
5 Implement and appraise work for specific contexts, audiences or events.
Syllabus Outline1 Creative industries production processes, phases & environments, marketing and current legislation.
2 Project Management !Traditional multimedia/Multi!Discipline project management models and their application to
a project.
3 Visual aesthetics, still and moving images, typography and layout4 The human component in the design and production of multimedia/multi!disciplinary materials.
5 Key activities of a Project Manager in the creative industries.
6 Design, documentation and reporting
7 Careers and opportunities in the creative industries.
8 Individual skills development.
Scheduled Activities1 2 hrs x 6 weeks 12
2 2 hrs x 18 weeks 36
Assessment Schedule and StrategyOverall Assessment Strategy !The strategy is based around the notion of students embedding the knowledge and
understanding attained during the unit delivery by means of application of the various principles and methods.
1. Artefact (50%) !Students, individually will produce a self!designed artefact or event. The activity will be
unsupervised and assessed by the tutor. This will assess learning outcomes 1and 2. Marking Scheme !
Coherence (20%); Aesthetic & Technical Quality (50%); Appropriateness (30%).
2. Documentation and Evaluation (50%) !Individual students will present a portfolio, which documents the
development of the work, including an evaluative essay (1500 words). The activity will be unsupervised and
assessed by the tutor. This will assess learning outcomes 1!7. Marking Scheme !Description & Rationale (30%);Context/Work with others; Evaluation (40%); Style (10%). Second Attempt: Repeat failed component, see
Moodle for further details.
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BLOG EXAMPLES
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http://jackdaly.me/#/
Jack designed a student cookery book
which was available online and printed.
http://jackdaly.me/#/http://jackdaly.me/#/ -
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cteaempe
A
dvantagesofproposition?
Capabilities?
Competitiveadvantages?
USP's(uniquesellingpoints)?
Resources,
Assets,
People?
Experience,
knowledge,
data?
Financialreserves,
likelyreturns?
M
arketing-reach,
distribution,
awareness?
In
novativeaspects?
Locationandgeographical?
Price,value,quality?
A
ccreditations,qualifications,
certifications?
Processes,systems,
IT,
communications?
Cultural,attitudinal,behavioural?
M
anagementcover,succession?
Philosophyandvalues?
seh
we
cteaempe
Disadvan
tagesofproposition?
Gapsinc
apabilities?
Lackofcompetitivestrength?
Reputation,presenceandreach?
Financials?
Ownkno
wnvulnerabilities?
Timescales,
deadlinesand
pressure
s?
Cashflow
,start-upcash-drain?
Continuity,supplychain
robustne
ss?
Effectso
ncoreactivities,
distraction?
Reliabilityofdata,plan
predictability?
Morale,c
ommitment,
leadership?
Accreditations,etc?
Processe
sandsystems,etc?
Managem
entcover,succession?
cteaempe
M
arketdevelopments?
Competitors'vulnerabilities?
In
dustryorlifestyletrends?
Technologydevelopmentand
in
novation?
Globalinfluences?
N
ew
markets,vertical,horizontal?
N
ichetargetmarkets?
Geographical,export,
import?
New
USP's?
Tactics:eg,surprise,major
contracts?
Businessandproduct
development?
In
formationandresearch?
Partnerships,agencies,
distribution?
V
olumes,production,economies?
Seasonal,weather,fashion
in
fluences?
o
ute
the
cteaempe
Politicaleffects?
Legislativeeffects?
Environm
entaleffects?
ITdevelo
pments?
Competitorintentions-various?
Marketd
emand?
New
technologies,services,
ideas?
Vitalcon
tractsandpartners?
Sustainin
ginternalcapabilities?
Obstacle
sfaced?
Insurmou
ntableweaknesses?
Lossofk
eystaff?
Sustainablefinancialbacking?
Economy
-home,abroad?
Seasonality,weathereffects?
SWOTnysTmpae
Statewhatyouareassessinghere.
Pleasenoteth
atthesecriteriaexamplesrelatetoas
sessinganewbusinessventureorpro
position.
Manylisted
crite
riacanapplytootherquadrants,and
theexamplesarenotexhaustive.
You
shouldidentifyanduseanyothercriteriathatareappropriatetoyoursituation.
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Expected Layout for Project Management Elements
Title Content Check
Section 1 Identifying a Clientand initial Ideas
Identify a client
Identify the clients needs/ideas
Check this is suitable with Claire Sambrook before progressing
Fill in a client form and return to Claire Sambrook
Section 2 Scoping The Project
(Project Feasibility)
Meeting the client
Identifying clients previous multimedia experience
Understanding the breadth and depth of the project
Two interviews: Developing a questionnaire (First Level)
Developing a questionnaire (Second Level)
(Initial costing) * not required in this instance
Section 3 Proposal (ProjectInitiation)
A formal document but short document making and impact quickly andclearly
Include: General introduction summarising section 1 from the information
given by your client
Statement of what the client wants
Statement of what the users require/gain from this project
Description of the resources required
Section 4 Project Management
Methods and Tools(Detailed ProjectSpecification)
Work breakdown and schedule (Gantt Chart)
Gantt Charts
Needs / SWOT analysis
Risk Assessment
(Contracts) * not required in this instance
(Costs) * not required in this instance you may want to indicate thepotential costs
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Section 5 Asset Production Selecting the correct media
Sourcing the media where will it come from
Interface design storyboards, design drawings, Flowcharts
Lots of visual examples colours, fonts, styles
Section 6 Project Development Learning software or equipment
Production Phase
Creating the artefact
Section
7
Project Delivery
(monitoring progressand control)
Review the project with you client
Ensure the project is running to plan
Check your assumption made earlier are still valid
Section 8 Testing Usability testing
Any errors or admissions
Correcting faults
Does the artefact meet the needs of the client and user
Section
9
Signing Off theproject
(post implementationreview)
Agreeing the final project artefact with your client and ensuring itmeets the needs of the client and the user
Section10
Final Completion Final written evaluation of the artefact and your Project Managementexperience including the interaction with your client !1500 words
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KNOW YOUR AUDIENCEDefinition of audience analysis: determining the important characteristics of an audience inorder to chose the best style, format and information/arguments when producing a project.
Understanding the identity, personality and characteristics brought to a situation by the specific type of
audience.
Purpose of audience analysis: having knowledge of a specific audience allows the producerof a project to understand the social situation in which he or she is creating a project about. It allows
them to come up with a strategy to adapt arguments to best suit an audience. Conducting audience
analysis also informs the person about the people he or she is talking to. This is important because based
on what is found out in the audience analysis work can be adjusted to relate to an audience in the best
way possible. It allows for them to be able to succeed in their goal whatever that may be. If you want to
persuade, inform, motivate, excite, scare, warn or cheer up an audience, then analysing those people to
whom you are aiming for can allow you to pick the best words, stories, tone, style and delivery to use
when producing a project for that specific group of people.
Analysis!Who is the audience?
Understanding!What is the audience's knowledge of the subject?
Demographics!What is their age, gender, education background etc.?
Interest!Why are they looking at your project?
Environment!Where will this project be sent/viewed?
Needs!What are the audience's needs associated with your projects topic?
Customisation!What specific needs/interests should you the producer address relating tothe specific audience?
Expectations!What does the audience expect to learn from your project? The audienceshould walk away having their initial questions answered and explained.
Start to think about your project and ask the following questions above.
Try to get through as much as possible.
You could also start to build in questionnaires or surveys to best understand youraudience and their needs in relation to your specific project.
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