ciri bc social media workshop - september 25, 2009
TRANSCRIPT
CIRI BC
Social Media Workshop What every IRO should know
Presented by:Darrell HeapsCo-Founder & CEOQ4 Web Systems Fall 2009
Quick Poll
How many people here are on Twitter?
How many Tweeting now?
On Facebook?
Global Social Media Use0%
10%
20%
30%
40%
50%
60%
70%
80%
27%
36%
58%
67%
67% of global online population use social networks and blogs
Sep-06Jun-07Mar-08Mar-09
Source: Universal McCann Wave 3 & Nielsen Online reporthttp://bit.ly/11il0Y
Social Media is the Dominant Channel
Source: Ernst & Young - 2007
2000 2007 20090
2000400060008000
1000012000140001600018000
16000
6000
# of Sell Side Analysts
Sell Side Analysts
Securing analyst coverage is more difficult
3,000 est.
Websites used consistently
Source: Rivel Research
32%
43%
14%
8%
3%
75% of pro investors use corporate websites daily or weekly
Daily
Weekly
Monthly
Yearly
Never
Institutional adoption of social media
47% read information posted on a blog which prompted them to investigate an issue further
20% read information posted on a blog which led to an investment decision or recommendation
63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future
Source: Brunswick Group Sept 2009 http://bit.ly/yz482
Small-cap research is online
2008 2009
74% 78%
26% 22%
Small-Cap Investment Research
Online Offline
Source: Agoracom Sept 2009 http://bit.ly/4nXoHI
So what does this all mean?
“Fish Where the Fish are” The web and social media is becoming the dominant channel
Traditional channels are no longer effective on their own
Prioritizing the web and social media will help you to differentiate and compete more effectively for capital
Social Media & Investor Relations
Financial Blogs and Social Networks
Largest financial blog aggregator Partnered with Yahoo!Finance
4 million unique users/month – 25% institutional investors
Trading social network. Based on Twitter. Available through Bloomberg.
Wiki finance portal. Social interactive data.
SlideShare and Other Content Networks
Offsite SEO means increased discoverability
Majority not direct from companies
Companies should be publishing to establish “voice of authority”
http://www.slideshare.net/category/investor-relations
Companies Using Social Media
Barrick Gold on Twitter
ShareThis and Facebook
Facebook Leads Sharing
Facebook as an IR channel
Primary Benefits
Large Cap Real-time channel Voice of authority Mitigate value erosion Front run issues
Small Cap Increase exposure Get coverage Amplified content Find new investors
Return on Investment
Increased website traffic/unique visitors
Increased media mentions
Increased content spread and views
Accelerated messages to the market
Reducing costs/expenses
What are the risks?
The risks existing whether you participate or not
Only share content that has been previously disclosed (website content should be the focus)
Social media policy is key to ensuring material information is not released by mistake (travel example)
