![Page 1: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/1.jpg)
CIRI BC
Social Media Workshop What every IRO should know
Presented by:Darrell HeapsCo-Founder & CEOQ4 Web Systems Fall 2009
![Page 2: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/2.jpg)
Quick Poll
How many people here are on Twitter?
How many Tweeting now?
On Facebook?
![Page 3: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/3.jpg)
Global Social Media Use0%
10%
20%
30%
40%
50%
60%
70%
80%
27%
36%
58%
67%
67% of global online population use social networks and blogs
Sep-06Jun-07Mar-08Mar-09
Source: Universal McCann Wave 3 & Nielsen Online reporthttp://bit.ly/11il0Y
Social Media is the Dominant Channel
![Page 4: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/4.jpg)
Source: Ernst & Young - 2007
2000 2007 20090
2000400060008000
1000012000140001600018000
16000
6000
# of Sell Side Analysts
Sell Side Analysts
Securing analyst coverage is more difficult
3,000 est.
![Page 5: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/5.jpg)
Websites used consistently
Source: Rivel Research
32%
43%
14%
8%
3%
75% of pro investors use corporate websites daily or weekly
Daily
Weekly
Monthly
Yearly
Never
![Page 6: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/6.jpg)
Institutional adoption of social media
47% read information posted on a blog which prompted them to investigate an issue further
20% read information posted on a blog which led to an investment decision or recommendation
63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future
Source: Brunswick Group Sept 2009 http://bit.ly/yz482
![Page 7: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/7.jpg)
Small-cap research is online
2008 2009
74% 78%
26% 22%
Small-Cap Investment Research
Online Offline
Source: Agoracom Sept 2009 http://bit.ly/4nXoHI
![Page 8: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/8.jpg)
So what does this all mean?
“Fish Where the Fish are” The web and social media is becoming the dominant channel
Traditional channels are no longer effective on their own
Prioritizing the web and social media will help you to differentiate and compete more effectively for capital
![Page 9: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/9.jpg)
Social Media & Investor Relations
![Page 10: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/10.jpg)
Financial Blogs and Social Networks
Largest financial blog aggregator Partnered with Yahoo!Finance
4 million unique users/month – 25% institutional investors
Trading social network. Based on Twitter. Available through Bloomberg.
Wiki finance portal. Social interactive data.
![Page 11: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/11.jpg)
SlideShare and Other Content Networks
Offsite SEO means increased discoverability
Majority not direct from companies
Companies should be publishing to establish “voice of authority”
http://www.slideshare.net/category/investor-relations
![Page 13: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/13.jpg)
Companies Using Social Media
![Page 14: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/14.jpg)
Barrick Gold on Twitter
![Page 15: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/15.jpg)
ShareThis and Facebook
![Page 16: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/16.jpg)
Facebook Leads Sharing
![Page 17: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/17.jpg)
Facebook as an IR channel
![Page 18: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/18.jpg)
Primary Benefits
Large Cap Real-time channel Voice of authority Mitigate value erosion Front run issues
Small Cap Increase exposure Get coverage Amplified content Find new investors
![Page 19: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/19.jpg)
Return on Investment
Increased website traffic/unique visitors
Increased media mentions
Increased content spread and views
Accelerated messages to the market
Reducing costs/expenses
![Page 20: CIRI BC Social Media Workshop - September 25, 2009](https://reader036.vdocument.in/reader036/viewer/2022070313/554c0973b4c9053f078b559c/html5/thumbnails/20.jpg)
What are the risks?
The risks existing whether you participate or not
Only share content that has been previously disclosed (website content should be the focus)
Social media policy is key to ensuring material information is not released by mistake (travel example)