cisco digital media system (dms) · presentation_id © 2007 cisco systems, inc. all rights...

© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Cisco Digital Media System (DMS)

A better way of communicating

Eng. Hama Alio

Consulting Systems Engineer (DMS – Business Unit)

Cisco Systems – Middle East & Africa


Agenda

Introduction

DMS Components

Digital Signage

Video Portal

Enterprise TV

Leverage DMS with Cisco WAAS

Multimedia Experience Engine (MXE-3000)

Unified Communications & RFID Integration

Q&A


Introduction


What our customers want

To communicate, market, and learn more effectively through the use of digital media

To reach globally dispersed audiences and users at their desktops

Ease of content management

An end-to-end solution in video and digital media


Digital Media Player Content Options


Digital Media Benefits

Application Video Initiatives

Corporate Communication

CEO wants to deliver message to every employee

Broadcast & Record events to employees

E-Learning

Banks want to deploy video training for operating efficiencies

HR needs to train the employees on a new regulation or service

Financial Institutions need to deliver recorded video conferences to remote branches

Multi-media Education in the class room

Digital Signage

Delivers video advertising and promotional content to branches

Advertising videos promoting new services to customer

Corporate communications for company events, disaster response, and executive communications.


Digital Media System:Across the Network

Media

Capture/CreationMedia

Management

Media Delivery

and Distribution

Media

Access

Third-Party Content Provider/Creative Agency

Cisco Digital Media Encoders for Desktop Video

Scientific-Atlanta Encoders for Digital Signage and

Enterprise TV

Content Author

Network Administrator

Cisco Digital Media Manager

Located at headquarters or the data center

Caching/Pre-Positioning,

Live Streaming

Multicast-Enabled WAN: Satellite

Cisco NM-VSAT for

the ISR

CiscoWAEs

Cisco Video Portal

Corporate Offices, At-Home Desktop Users

On-Premise,Remote Location

On-Premise,Remote Location

Cisco Digital Media Players

Cisco Enterprise TVUnicast or Multicast WAN


DMS Components


Cisco DMP 4305G Physical Connectors

Video outputs:Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video

(6’ HDMI cable provided)

Analog: S-Video & Composite RCA Video (6’ composite RCA cable)

Audio outputs:RCA Audio Left & Right (6’ RCA audio cable provided)

10/100 BASE-T Ethernet port

RS-232 connection for display control

USB 2.0 port

Reset button

5V DC power input. AC adapter with 4 plugs (US, UK, EU and Australia). POE splitter must be purchased separately. POE Splitter must provide a minimum of 15 Amps.


Cisco DMP 4305G Key Features

IP-Enabled delivery of live broadcasting and on-demand video content

MPEG 1, 2 and 4 (Part 2) in SD & HD, MPEG2-TS encapsulation

Graphics, Web Content, Adobe Flash 6/7 animation, and static or RSS tickers

Remote management of display (on/off, volume, contrast, and brightness)

Full-screen video or screen zoning

Customizable on-screen templates

Integration with Cisco Digital Media System and Cisco ACNS

Local storage of 2 GB capacity, high availability and automatic failover

Small form factorSize: 7.5” x 5” x 1.5”, Weight: 1lb

Steel shell: hardened device

12W (peak) / 5W (avg) power consumption

High reliability: 105,242 hours (12 years)

New features with Release 5.0 Introduction

Enterprise TV: remote controlled channel and program guide

Remote Control: compatible with DMP 4xxxG series

New


Cisco DMP 4305G: Under the Hood

SigmaFreescaleMPC8247

2 GB SD Card

Onboard Memory128MB - RAM

Memory32MB

HTML & Flash

Processing

Video Processing

64MB of RAM

Internal Flash

Memory.

500MB used for storing failover or live content

Buffering & Content Playing

For Firmware Storage

IR Receiver Port for Remote

Control (new with 5.0)


Cisco DMP 4400G Physical Connectors

Video outputs:

Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video, (6’ HDMI cable provided)

Analog: S-Video & Composite RCA Video, (6’ composite RCA video cable provided)

Audio outputs:Digital: SPDIF

Analog: Stereo Jack Ø3.5mm, (6’ audio cable provided)

10/100/1000 BASE-T Ethernet port, (HW Ready for Wake on Lan)

RS-232 connection for control of compatible displays

2 USB 2.0 ports

802.11b/g WIFI HW Ready, with SMA connector.

Ø2.5mm Jack for external IR receiver

Reset button

12V DC @ 3A input jack. AC adapter with 4 plugs (US, UK, EU and Australia).


Cisco DMP 4400G Key Features IP-Enabled delivery of live broadcasting and on-demand video content

MPEG 1, 2, MPEG-4/Part 10 (H.264) AVC support, MPEG2-TS encapsulation

Graphics, Web Content, Adobe Flash 9 animation with more powerful engine for complex Flash content, scrolling static or RSS tickers, FLV (1) support, Flash audio (1) support

Remote management of display (on/off, volume, contrast, and brightness)

Full-screen video or division of the screen

Customizable on-screen templates

Enterprise TV: remote controlled channel & program guide

Remote control for ETV navigation

Integration with Cisco ACNS

Local storage of 4 GB capacity

Reliable Firmware upgrade

SNMP Support

Size: 10” x 8” x 2”, Weight: 4.5 lb

Steel shell: hardened device

x30W (peak) / 40W (avg) power consumption

High reliability: 10 yearsIn RED: Key new Hardware Features versus 4305G

(1): not available at FCS


Cisco DMP 4400G: Under the Hood

SigmaSMP8635

HTML & Flash

(swf & flv)Processing

Video Processing

256MB DDR1 for Sigma SMP8635

IR Receiver Port for Remote

Control (new with 5.0)

VIACX700M

VIA Eden1.5 Ghz All-in-one

System Processor

256MB DDR1

BIOS

8MB LPC Flash for BIOS

802.11b/g

WIFI802.11b/g Module Interface


Cisco Digital Media Players Video Codecs

Video MPEG-1

Video MPEG-2: Main Profile at High Level

Video MPEG-4/Part 2

Video MPEG-4/Part 10 (H.264) (DMP4400G only)

MPEG2-Transport Stream encapsulation required

Aspect Ratio: 4:3 & 16:9

HD (up to 1080 at 16:9) progressive & interlace

Video data rate up to 12Mbps

Overall delay: 1-3 sec

Flash 6, 7

Flash 9 (DMP4400G only)

RSS – Feeds via XML


Typical Compression Ratios

For Broadcast Video Applications, the following compression ratios are typical:

MPEG-2

SD: 270Mbs SDI 3.5 – 5 Mbs MPEG-2 Stream

HD: 1.485Gbs SDI-HD 15 – 20 Mbs MPEG-2 Stream

Compressed stream is 50 to 100 times smaller

MPEG-4

SD: 270Mbs SDI 1.5 – 2.5 Mbs H.264 Stream

HD: 1.485Gbs SDI-HD 8 – 12 Mbs H.264 Stream

Compressed stream is 100 to 180 times smaller


How Compression is Achieved

Blanking removal

Chroma sub sampling

Motion Prediction (Temporal Compression)

Spatial Compression (Still Image Compression)

Discrete Cosine Transform

Quantization

Entropy Coding (Huffman Coding)


H.264 vs. MPEG-2

25

26

27

28

29

30

31

32

33

34

35

36

37

38

0 500 1000 1500 2000 2500 3000 3500

Bit-rate [kbit/s]

Quality

Picture Rating

MPEG-2

MPEG-4 part 2

H.264

Performance of H.264 vs. MPEG-2


Compression Methods: Temporal

Frame Types

P-Frames or Predictive Frames


I pictures: Intra-coding onlyP pictures: Contain forward motion compensationB pictures: Contain forward, backward or bi-directional motion compensation

Bi-directional Prediction

I

Forward Prediction

I

0

B

1

B

2

P

3

B

4

B

5

P

6

B

7

m = Distance between anchors

n = Distance between I pictures

Time

Compression Methods – Temporal

Group of Pictures


Digital Media Manager 5.0 (No FRU’able parts)

Digital Media Manager 5.0 supported appliances:

–Cisco MCS-7835-H1


Digital Media Manager – Video Portal Module

–Publish live and on-demand content to desktop video

–Create and manage playlists, ticker alerts, messages, and promotional inserts

–Control Cisco Digital Media Encoders

–Active Directory integration

Digital Media Manager – Digital Signage Module

–Publish scheduled and live digital media over an IP network to remote, destination servers


Introducing…Cisco LCD Displays

Customer Benefits

End-to-end Cisco solution, one stop shop

Customized DMP protective case

Cisco support/services

Integrated with Cisco DMS

Cisco capital leasing/financing options

Cisco LCD Displays + Digital Signage/ETV = Complete End-to-End Solution

40” and 52” Models


Key Features – 52” LCD Display

Feature Value

Native Resolution 1080p

Brightness 700 cd/m2

Contrast Ratio 2000:1

Viewing Angle(H/V)

178/178

Response Time(G-to-G)

8 ms

Pixel Pitch 0.6 x 0.6

Lamp Error Detection

Yes

Temperature Sensor

Yes

Built-in Fan Yes

Video Wall Yes

Feature Value

RS232C control Yes

PC inputs VGA/DVI/BNC

Video Inputs Component/HDMI

Inbuilt Speaker 20W

Power Consumption (Max)

370 W

Power Consumption (Stand-by)

2W

Power Supply AC 100-to-240 V, 50/60 Hz

VESA Mount 800*400 mm


Digital Signage


HDMI

RS232

CISCO DMP

LCD

1 GE

HDMI

RS232

CISCO DMP

LCD

1 GE

HDMI

RS232

CISCO DMP

LCD

1 GE

HDMI

RS232

CISCO DMP

LCD

1 GE

HDMI

RS232

CISCO DMP

LCD

1 GEDMM

DHCP-Server

GE

Cisco Catalyst Switch

Cat3750/Cat6K

VPWebServer/

FileServer

For Video’s

Encoder

DMS Subnet is: x.x.x.x / 24 Gateway

DSC-IP

DMS @ Dubai Sports City

Source=Camera &

DVD Player

Scientific Atlanta

EncoderDVB-T

DVB-SSatellite /

Transponder

MPEG-2-TS

Multicast Stream

RF

MPEG-2-TS

WebServer/

FileServer

For Images

& Misc

Assuming free available channels – otherwise

Scrambling/Descrambling units needed

239.1.1.1:1111

/live feed

23

9.2

.2.2

:12

34

/ C

NN


DMM: Designer for Digital Signage


Desktop Video


Play default content in Video Portal Click Play Video to verify success deployment


Desktop Video Connections

DMM

CVP

Streaming Server

Desktop Video Component Connections

Video PortalClient

Web Server/Content Repository

DME 2200 DME 1100

Digital Media Encoders (DME)Register with the DMM and broadcast live video to the Streaming Server using RTSP. Recorded video may be archived to the Content Repository.

Digital Media Manager (DMM)Controls and communicates with all critical Desktop Video Components.

Web Server/Content RepositoryHolds all VoDs referenced by the Video Portal server. All VoD streaming requests to the Video Portal server are re-directed to this server.

Cisco Video Portal (CVP)Provides the web based interface for clients. All navigation and authentication is completed through this server.

Streaming ServerProvides stream splitting capabilities, allowing many clients to view a single live stream from a DME or pre-recorded source (live re-broadcast)


Cisco Video Portal

Cisco Video Portal supported appliances:



Number of concurrent users:

–MCS-7825 Supports 500 concurrent users

–MCS-7835 Supports 1000 concurrent users

Supported CODEC:

–Windows Media

–Flash

–MPEG-4/H.264

–Version 4.1 Removes REAL Player support


Cisco Digital Media Encoder Line—Capture/Encode Video & Audio Feeds

DME 2000 Features

Dual channel encoding appliance

Live encoding/transcoding of media from analog and digital standard formats (WMV, FLV, H.264, etc.)

Locally manage via embedded LCD or remotely-managed through Cisco Digital Media Manager

DME 1000 Features

Portable, lightweight, single channel encoder

Encode video live onto iPod or live network distribution

Local and remote management

Digital Media Encoder 2200

Digital Media Encoder 1100


Cisco Video Portal—Browse, Search and View Digital Media

Features

Customizable interface, program guide and search

Personalized playlists and featured lineups

Advanced player controls and full-screen

Fully integrated with Cisco Digital Media Manager and Video Portal Reports

Supports WMV, Real, Flash with H.264 & QuickTime on the roadmap

Customize Look and Feel to Reflect the Organization Brand within the Digital Media Manager


Enterprise TV


Enterprise TV Components

Network as the Platform


DMP Accessory: Remote Control

Remote Control Key Features

Compatible with DMP 4xxxG series

Enterprise TV: Used for channel switching and menuing

Remote control programmed to adjust display/TV volume

Limited Admin control of DMP functions (i.e. show IP, etc.)


Enterprise TV Control through Cisco IP Phone

Cisco 796X and 797X Phones can support ETV Remote service

Change channel

Navigate ETV Menu

Adjust Volume

Web service for Mobile Phone

Mobile Phone browser access to ETV remote controls

iPhone, Motorola Phones supported

Use optional DMP ID to time out access with remote phones


ETV/Digital Signage Connections

DMM

ETV/DS Component Connections

Web Server/Content Repository

Scientific AtlantaEncoder

DMP

Digital Media Manager (DMM)Controls and communicates with all critical Enterprise TV/Digital Signage components.

Scientific Atlanta EncoderEncodes live video input into a MPEG-2 or MPEG-4 multicast stream.

Web Server/Content RepositoryHolds all VoDs referenced by the DMM. All VoD streaming requests issued to the DMP are serviced from this server.

Digital Media Player (DMP)Decodes and displays unicast and multicast streamed video as well as flash content


WAASOverview


BRANCH OFFICE

WAN

DATA CENTERBRANCH OFFICE

Live Video Streaming for Windows Media Environment

BRANCH OFFICE

Click on published URL to get live

stream

2

Windows Media RTSP unicast streams

4

Uncompressed Video

1

Microsoft Windows Media Server (WMS)

Encoder

Web Portal

List of scheduled live

streaming events

Bottleneck

Redundant streams issued for the same source!

Overloaded streaming servers

3 Opens Windows Media Player


BRANCH OFFICE

WAN

DATA CENTERBRANCH OFFICE

Live Video Streaming with WAAS 4.1Edge stream splitting

BRANCH OFFICE

Click on published URL to get live

stream

2

Uncompressed Video

1

Microsoft Windows Media Server (WMS)

Encoder

Web Portal

List of scheduled live

streaming events

WAAS

WAAS

WAAS

3 Opens Windows Media Player

Only one stream per remote site; No WAN Upgrades required

Streaming Server Offload

auto-detect RTSP connections (no configuration required)

WAAS

Note: Separate Video license required


Optimized Digital Media Delivery with WAAS

Industry’s only comprehensive solution for global digital media delivery

Leverages existing network infrastructure investments for high quality video

Digital Media Manager

WAAS WAAS

REMOTE LOCATIONCAMPUS

Digital Signage&

Enterprise TV

Cisco Video Portal

TelePresenceCTS 500

WAN

Cisco WAAS + Digital Media System = Expanded Reach of Digital Media Deployments


Live Video on Multicast Network

Multicast enabled LAN and WAN

Requires event planning and administration Multicast

WAN

Single Multicast Stream

Replicated by WAN Network


Replicated by LAN Network

DMEVideo

Server


Live Hybrid Unicast to Multicast with ACNS

Multicast enabled LAN only

WAE scales to many simultaneous programs

Requires event planning and administration

Publisher

Live Unicast Stream


Replicated by Network

DME

Unicast

WAN


IFM – Key Features

Ability to store multiple playlists/presentation content on Local DMP Flash & 1 external USB

Ability to schedule download of playlist/presentation content at specific times (Start time and Stop time) to specific DMP groups

Complete reporting of success/failure on the deployment/download

No duplicate downloads of content

Ability to assess how much storage is left on each DMP

Limit the bandwidth usage on DMM and number of simultaneous transfers


Digital Signage and WAAS Integration

CIFS support on DMM and DMP

Mount a network share through CIFS protocol

Media assets load through DSM are saved on network share.

WAAS delivers network share to edge for DMP access


CTS-500 SpecificDMP Integration

DMP Video

Via Dedicated 2nd HDMI Port on LCD

No Audio over HDMI Support

Display Hours Configurable on CUCM

DMP Audio

Via PC Audio Input on the Primary Codec

Playback on CTS Speakers (Mono)

1 Time Configuration on CTS Admin Web Interface

Primary HDMI Port for CTS Video

Full Screen PC / Auto Collaborate Video During Idle

DMP Video Takes Priority if DMP Audio is Present

Main Display Video

DMP Video

DMP AudioPC (Data) Video


Multimedia Experience Engine (MXE-3000)Overview


Graphics

Dynamic graphics updates occur during transcodingSupports multiple simultaneous transcoding sessions with customized graphics.Overlays graphics on all output formatsFlash 8 Pro template authoringWeb Services and XML API interfacesActionScript enabled

InputQuicktime, MPEG-1, MPEG-2, AVI, Windows Media, VC-1, H.264OutputMPEG-2 transport streams (SD and HD), MPEG-4/H.264 transport (SD and HD) streams, AC-3 Audio, Layer II Audio, Windows Media Proxy, MPEG 1, MPEG 2

InputQuicktime, MPEG-1, MPEG-2, AVI, Windows Media, VC-1, H.264OutputH.264, Flash 8 On2 VP6, Windows Media, 3GPP, Quicktime, Real, MP3, WAVAdditional featuresAPIJob Manager

What is the MXE 3000?

Web / Mobile VoD

http://www.verizonwireless.com/b2c/store/controller?item=phoneFirst&action=viewPhoneDetail&selectedPhoneId=2889&changingCompletedOrder=


Folder Attendant

Profiles

Watch folder

Output

Output

Output

Notification

Programmed MXE interface for basic functions

Ingest

Encode

Delivery

Notification

GUI for a prior set up for media type, profiles, and priority

MXE supports multiple folders

Folders support multiple profiles


1/10/08 12:00

Logo Insertions

TitleOverlays

Water -marking

DynamicStreaming

Tickers

Animated PowerPointInsertions

Video Composition

Video Composition

TitleOverlays

Logo Insertions

Animated PowerPointInsertions

DynamicStreaming

Tickers

Water -marking

In the News: Cisco announces the availability of ……

Janey Hoe, Senior Director

San Jose New York


MXE Management / MonitoringWeb-based UI

Folder Attendant feature delivers a fully automated work flow

process

Color-coded real time

Job Status Reporting

Highly Customizable Job Profiles. Inclusion of pre-canned profiles streamline routine

operations


UC&RFID Integration


Manage Content Display from the IP Phone


DMS/RFID in Cisco Expo 2007 - Budapest

RFID Readers

RFID Readers

RFID Readers

DMP

DMP

DMP


2 personalized templates – 8 Different content played across the Expo

MPEG 2 File storedon the DMM

HTML file fromMax & Future

Flash Animation FileStored on the Flash

Server from Max & Future

RFID data provided by RFIDServer from ODIN

Max& Future: Flash animation and HTML Content

ODIN: RFID readers and tags + RFID Database


Queuing System Integration

CMS

Content Servers

Digital Media Manager

Q-Matic


Cisco Academy of Digital Signage (ADS)

Global qualification program

Three-day training focused on content creation, content management and content distribution

Cisco Qualified Digital Signage Media Professional (CQ DSMP) credential awarded

Available to Content Media Companies, Media Design Professionals and Cisco Channel Partners

cisco digital media system (dms) · presentation_id © 2007 cisco systems, inc. all rights...

Documents